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1、 709 Journal of Economics and Behavioral Studies Vol. 6, No. 9, pp. 709-726, September 2014 (ISSN: 2220-6140) Entrepreneurial Intentions and Entrepreneurial Motivation of South African Rural University Students Mmakgabo

2、 Justice Malebana Tshwane University of Technology, South Africa malebanaj@webmail.co.za Abstract: Entrepreneurial motivation is vital in translating entrepreneurial intention into action. This paper investigates whethe

3、r entrepreneurial role models, social valuation of entrepreneurship, perceived knowledge of entrepreneurial support and barriers to starting a business, entrepreneurial intention and its determinants are related to ent

4、repreneurial motivation. The study integrates the theory of planned behaviour with environmental factors to determine the factors influencing entrepreneurial motivation among final year rural university students in the

5、 Limpopo province, South Africa. The study was carried out by means of a survey and included 329 final year students who were registered for various commerce degrees. A structured questionnaire was used to collect the

6、data. Data were analysed by means of descriptive statistics, Pearson correlation and hierarchical multiple regression analysis. The findings indicate that entrepreneurial motivation has a significant correlation with e

7、ntrepreneurial intention and its three determinants, social valuation of entrepreneurship, having entrepreneurial role models, knowledge of entrepreneurial support and perceived barriers to starting a business. The res

8、pondents were motivated by both intrinsic and extrinsic rewards and the need for independence. The results revealed that entrepreneurial intention, the attitude towards becoming an entrepreneur, subjective norms, soci

9、al valuation of entrepreneurship, knowledge of entrepreneurial role models and entrepreneurial support have a significant influence on entrepreneurial motivation. This study is the first in South Africa to use theory o

10、f planned behaviour to investigate the factors that influence entrepreneurial motivation. The study contributes to the body of knowledge by shedding light into the impact of the social environment on entrepreneurial mo

11、tivation in South Africa. Keywords: Barriers to starting a business, entrepreneurial support, theory of planned behaviour, social valuation of entrepreneurship, entrepreneurial role models 1. Introduction The importance

12、 of entrepreneurship as a contributor to job creation, innovation and economic development is widely acknowledged (Sesen, 2013; Hopp Nabi Shane, Locke Shane Liñán, Nabi Liñán Krueger, Reilly Bi

13、rd, 1988). Researchers argue that entrepreneurial action follows the formation of entrepreneurial intention (Douglas, 2013; Shook, Priem Zhang and Yang (2006) and Kolvereid and Isaksen (2006) who have found a positive

14、 relationship between entrepreneurial intentions and entrepreneurial behaviour. Whilst the formation of entrepreneurial intention and the pursuit of the recognised opportunity are vital for entrepreneurial activity to

15、occur (Nabi Carsrud Herrington Malebana, 2014a, 2014b; Schlaegel Krueger et al., 2000).More recently it has been used to study the relationship between entrepreneurial motivation and entrepreneurial intention (Sol

16、esvik, 2013). The theory of planned behaviour suggests that the most important immediate determinant of action is a person’s intention to perform or not to perform that action (Ajzen, 2012a, 2005). In this theory entr

17、epreneurial intentions can be predicted with high accuracy from the attitude towards the behaviour, subjective norms and perceived behavioural control (Ajzen, 2005, 2014; Ajzen & Sheikh, 2013). The Entrepreneurial i

18、ntention Perceived barriers to starting a business Perceived behavioural control Subjective norms Entrepreneurial role models Social valuation of entrepreneurship Knowledge of entrepreneurial support Attitude towards bec

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