文化差異視野下的旅游資料英譯研究

1、河北大學碩士學位論文文化差異視野下的旅游資料英譯研究姓名：李雪申請學位級別：碩士專業(yè)：@指導教師：任淑坤2011Abstract II Abstract In China, tourism industry has great potential for development. With the obvious tendency towards tourism globalization, cross-cultural communi

2、cation has become a main feature of the present day. However, because of the existence of different cultural backgrounds and different languages, foreign visitors may have difficulties to understand our tourism culture i

3、n their visiting and it becomes a normal phenomenon. As a result, how to promote China's tourism resources to foreign visitors becomes an important topic for us to study. After reading the relative records I come to

4、 a conclusion: scholars from abroad have paid much attention to the construction of the theoretical system in translation, and many translation schools are developing freely and maturely. However, translation theories r

5、elated to the tourism materials are not common. On the other hand, although many scholars at home have provided macroscopic theories for the translation of tourism materials, many translation researches are similar, and

6、they are not very meticulous. Concretely speaking, domestic researches don’t explore deep enough on detailed differences and influences existing between east and west, such as the value system, esthetic sense and ideolog

7、y mode. Moreover, current researches are not be able to solve the problem on how to overcome the cultural differences in the process of the translation of tourism materials systematically and thoroughly. In this thesis,

8、I try to make up shortcomings of the former study, analyzing cultural differences between east and west on the aspects of value system, esthetic sense and ideology mode, and then according to these differences, I have st

9、ated in this thesis some translation principles on translating tourism slogans, scenic spots’ names and scenic spots’ introductions and so on, including adding explanatory words and background information, deleting rheto

10、ric words and simplify the text, using the method of cultural substitution, and restructuring the arrangement of words or the whole text. Key Words Translation methods Cultural differences Tourism slogans Scenic spo