調(diào)解類電視民生節(jié)目的構(gòu)成元素及其與收視率的關(guān)系——基于上海電視臺(tái)新老娘舅的案例分析

1、申請上海交通大學(xué)碩士學(xué)位論文 申請上海交通大學(xué)碩士學(xué)位論文 調(diào)解類電視民生節(jié)目 調(diào)解類電視民生節(jié)目的構(gòu)成 構(gòu)成元素 元素及其 及其與收視 收視率的關(guān)系 率的關(guān)系 —— ——基于 基于上海電視臺(tái) 上海電視臺(tái)《新老娘舅》的 《新老娘舅》的案例 案例分析 分析 The Relations Between the M he Relations Between the Mediation ediation TV Program TV Progr

2、am Components Components And It nd Its Audience Ratings Audience Ratings —— ——Based on the Based on the analysis of analysis of the “ The the “ The New Old New Old-Uncle “ program’ Uncle “ program’s content content 學(xué) 院

3、：媒體與設(shè)計(jì)學(xué)院 院：媒體與設(shè)計(jì)學(xué)院 專 業(yè)：新聞傳播 業(yè)：新聞傳播學(xué) 姓 名：樂 名：樂 雯 學(xué) 號(hào)： 號(hào)：1122009055 指導(dǎo)老師：宋蘇晨 指導(dǎo)老師：宋蘇晨 上海交通大學(xué)媒體與設(shè)計(jì)學(xué)院 上海交通大學(xué)媒體與設(shè)計(jì)學(xué)院 日 期： 期：2015 年 1 月 6 日 II Abstract Abstract This article will show the research about the relations betwee

4、n the mediation TV programs components and its audience ratings in the perspective of communication theory. People's livelihood TV program is very important, which is a reflection of the people’s life and their li

5、ving conditions. No matter the News & Magazine TV programs such as ‘ Topics In Focus ‘ , ‘Deep Touch of Nanjin’ , or the Mediation TV programs such as‘ The New Old-Uncle’ and ‘Gold mediation’ , these kinds TV progr

6、ams are very popular in these years. Because it only can reflect people's living conditions but also can solve the problems, so these kinds of programs obtain great economic and social benefit. After a few of me

7、diation programs obtained a good response. Major television stations began to copy, such kinds of programs come out from many channels. But some are good and some are bad, and even appeared the programs which without th

8、e truth and facts only for attracting the attention. It is quite far away from the purpose of setting up these programs. People's livelihood TV programs should serve the society, transmit the moral philosophy and gu

9、ide the correct values. It might be worth thinking about how to run the mediation TV programs and make a good demonstration effect to the public and how to help build a harmonious society. According to the reference to t

10、he others research and combining with the writer’s working experience and exploration in television industry. The writer proposes that the audience ratings are related with the TV programs forms and quality, which based

11、on audience ratings as the evaluation standard. The writer took ‘The New Old-Uncle’, the top mediation program on Shanghai TV entertainment channel, as the research object. She analyzed this program through the parts of

12、 ‘contents’, ‘party’, ‘mediators’, ‘host’, ’content settings’, ’emotion factors’, ‘TV appliance methods’, ‘broadcasting time’. Through the analysis of coding statistics and content, summed up the main structure features

13、, and combining with the audience ratings of the changes to determine which dimension will have an impact on the audience ratings. The writer tries to find out the audience ratings influence factors of this kind of me

14、diation TV program by exploring the factors affecting mediation TV program and extracting the elements of the success, so that it can make recommendations for programs development. She also hopes it will be a positively