移動新聞客戶端的商業(yè)模式研究

1、專業(yè)學(xué)位碩士研究生學(xué)位論文新 疆 大 學(xué)論文題目 論文題目(中文 中文)：移動新聞客戶端的商業(yè)模式研究 ：移動新聞客戶端的商業(yè)模式研究論文題目 論文題目(外文 外文)：The The Study Study Of Of Business Business Model Model Of Of Mobile Mobile News NewsClient Client研究生姓名： 研究生姓名： 孫佳 孫佳學(xué) 位 類 別： 別： 專業(yè)學(xué)位 專業(yè)

2、學(xué)位專 業(yè) 名 稱： 稱： 新聞與傳播 新聞與傳播導(dǎo)師姓名職稱：韓強教授 導(dǎo)師姓名職稱：韓強教授論文答辯日期 2016 年 5 月 23 日學(xué)位授予日期 年 月 日IIAbstractIn this inforrmation explosion today, mobile phones are no longer simply be regarded asa communication tool, it is a practical t

3、ool to obtain a new news and information. The mobilenews client with its immediacy, ease of operation, changed the way people access toinformation traditions and ideas, has become the new darling of the mobile phone user

4、 market.As a novelty, mobile news client already has a certain market to grow, compete spot marketby new technologies to change the overall strength of the business model in the field.New business models in the field the

5、oretical point of departure of this article, sort outand analyze the perspective of many scholars for the business model theory and contactmobile news client objective situation, try to make the relevant determination an

6、d analysis oftheir business model concept. By way of example a representative analysis of the currentmarket three mobile news clients, from the strategic level, operational level and profitabilitylevels to analyze their

7、business model, they found some problems on its business model. Thisarticle is the last to try the latest trends in the analysis of the mobile news client businessmodel has problems and its development, gives the corresp