直銷商情緒智力和社會資本對績效的影響

1、學校代碼： 10270 類號： B849 學號： 132502299 碩士學位專業(yè)論文 直銷商情緒智力和社會資本對績效的影響 專業(yè)學位類別： 應用心理專業(yè)碩士 專業(yè)領域： 管理心理學 作者姓名： 施琪 指導教師： 石文典 教授 答辯日期： 2015 年 5 月 23 日 Shanghai Nor

2、mal University Master Dissertation Abstract Ⅱ Abstract Social capital theory is that the discretion of the employee performance, not only depends on the intellectual capital they had, lies in

3、their social capital. The social capital is the ability that employees get the scarce resources through social ties. Emotional intelligence as a kind of ability, is an important factor to decide a person's success, e

4、ven more than intellectual can predict the success of career and life success. Nowadays, many people still resist direct selling, people still could not distinguish legal direct selling and pyramid schemes. In this envir

5、onment, distributors need to bear huge pressure. As a result, their approach is particularly important, because it might affect their performance. In this paper, two direct selling company's distributor(JM and Amway)

6、 in Yangtze river delta region as the research object, and tools are measurement questionnaire. A total of 750 questionnaires, 346 effectively. The purpose is to explore distributors of emotional intelligence and social

7、capital influence on performance, whether the intermediary effect of coping styles. The results show that relative to emotional intelligence, more closely the relationship between social capital and distributors’ perform

8、ance; In the process of emotional intelligence's influence on the performance, coping styles plays a role of partial mediation approach. Relationship dimension and cognitive dimensions of social capital in the proces

9、s of impact on performance, coping styles plays a role of mediation approach. Based on distributor performance factors to explore the influence of the process, from the internal emotional intelligence and external social