互聯(lián)網(wǎng)web2.0時(shí)期區(qū)域媒體網(wǎng)站的運(yùn)營策略思考

1、湘潭大學(xué)碩士學(xué)位論文互聯(lián)網(wǎng)Web2.0時(shí)期區(qū)域媒體網(wǎng)站的運(yùn)營策略思考姓名：周柱申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：龔曙光20080412IIAbstract In order to comply with the trend of the network economy development, grasp the media market initiative in the 21st century, regional trad

2、itional media have carried out network operators, and gradually evolved into a certain number of regional media websites. However, at this stage, whether the influence or the profitability of the regional media websit

3、es is still not optimistic. From 2005, the Web2.0 idea is in vogue gradually in the domestic Internet. This new media changed Internet's appearance by taking human as the central tissue of Internet content, it has

4、also provided the richer profit pattern and richer experience content configuration of organization for the Internet industry. For the region media websites, this trend of Web2.0 idea is not only bringing challenges b

5、ut also opportunities. Web2.0 is an idea that turning the internet into a new generation, it enormously changed regional media websites’ environment, including the Internet macroscopic environment，the market competit

6、ion environment and the consumer environment. In the macroscopic environment aspect, the internet presents the centralization the characteristic on Web2.0 era, the content of internet becomes unprecedented rich, social c

7、haracteristic of internet become more obvious; In the market competition environment aspect, the competition of Internet market become more intense during the Web2.0 era, opportunities of regional media website's dev

8、elopment is obvious, but its insufficiency of competitive power is also simultaneously unoptimistic; In the consumer environment aspect, Internet's consumer - - web users manifests the top level demand during the Web

9、2.0 era. The environment change requests the regional media website to re-position, and formulates the corresponding operation strategy to adapt the Web2.0 era network survival. According to the environment analysis, the

10、 region media website's positioning should devotes in making it the regional web user’s value creation comprehension service platform.. In order to realize this positioning, the region media website needs to adjustt

11、he strategy from two aspects: the “Marketing” and the “Ruing”. In the “ruing” the aspect, regional media websites’ should adjust its content construction plan and the brand promotion plan on Web2.0 era. Regional media

12、websites’ tradition's construction policy is too conservative that, it is unable to meet the Web2.0 time web users’ top level need. So regional media websites should, on one hand, fully develops the regional traditi

13、on media’s content resources from the multiple perspectives. On the other hand, it must use the Web2.0 application positively, providing more concrete examines the Internet service to cater to the web users’demands. At

14、the same time of making new content of regional media websites, it is necessary to promote the brand by both on-line promoting and off-line promoting ,that to expands the regional media websites’ influence. In the “Mar

15、keting” aspect, Regional media websites pay great attention to the profit pattern developing on Web2.0 era. In the Web2.0 era, network economy become more fragmental, obviously presents “the long-tail”. Therefore, the m