星巴克 年度財務(wù)報表p98-1

1、Reptedhighestannualrevenueever:$11.7billion?IntroducedStarbucksBlondeRoast?GlobalMonthofService:methan156000hoursofcommunityservice60000peoplein30countriescompletingmethan1400communityserviceprojects?Enteredsuperpremiumj

2、uicesegmentthroughacquisitionofEvolutionFresh?PartneredwithDonsChoose.gtobring$1milliontosupptlocalschoolsstudents?$250millionStarbucksVIAsystemwidesales?YouthActionGrantsengagedmethan50000youngpeopleincommunityactivitie

3、s?Opened500thsteinmainlChina?SignedagreementtolaunchStarbucksKCupPacks?CreateJobsfUSA:inspiredStarbuckscustomerspartnersconcernedcitizenstosupptcommunitybusinesslending?Opened899newstesaroundthewld?GuatemalaEducationInit

4、iative:collabatedwithSavetheChildrentohelpfarmers‘childrenschools?20millionmobilepayments?DevelopedCrenshawHarlemcommunitystes—Starbuckswillmakeacontributiontolocalnonprofitsfeachtransactioninthesestes?Reached2millionGol

5、dCardmembers?LaunchedpersonalizedFrappuccinoblendedbeveragesglobally?LaunchedfirstStarbucksCardinBraille?AchievedrecdoperatingmarginsEPS?TazoCHAIProject:strengthenedcommunitiesinteagrowingdistrictsofDarjeelingIndiawithar

6、enewedthreeyearcommitmentof$750000?EstablishedJapanEarthquakeReliefFundaswellasStarbucksCupFundinJapan?JoinedwithAmericanRedCrossfongoingreliefofU.S.communitiesexperiencingnaturaldisasters?Advancedrecyclinginitiativeswit

7、hagroundbreakingCupSummit?Servednearly60millioncustomersperweek?BuiltnewcompanyoperatedstestotheLEEDgreenbuildingstard?Seattle’sBestCoffeeintroducedcoffeeaislegamechangerwithnew“Level”systemfpackagedcoffee?RecognizedbyEP

8、AasoneofTop5GreenPowerPurchasersintheU.S.?Successfullytransitionedourpackagedcoffeeteabusinessinhousetoadirectdistributionmodel?ImplementedfrontofsterecyclingacrossBritishColumbiaCanada?Opened900thsteinJapan?Ethicallysou

9、rcedmethan80%ofcoffeethroughC.A.F.E.Practices?Celebrated40thAnniversary?AdvancedChina’sYunnanCoffeeProject?Opened500thsteinLatinAmerica?Broughtmethan100partnerstovisitcoffeefarmsinCostaRicaTanzania?Returnedapproximately$

10、945milliontoshareholdersthroughsharerepurchasesdividendsmethandoublingamountreturnedlastyear?Enhancedpartner401(k)benefits?Enterednewmarkets:ElSalvadGuatemalatheherlsStarbucksCpationFiscal2011AnnualReptDearShareholdersOn

11、almosteverylevelfiscal2011wasaremarkableyearfStarbucks.Ourglobalbusinessdeliveredthehighestlevelsofservicetoourcustomersatrulyrewardingexperiencetoourpartners(employees)arecdlevelperfmancetoshareholders.Asoftheendofcalen

12、dar2011Starbucksstockpricehadincreased43percentfromayearearlier.What’smeweachievedthissuccesswithoutlosingsightofourcevalues.Icannotthinkofameauthenticwaytohavehonedour40thAnniversarythanbylivinguptoourlongheldmissionofb

13、alancingprofitabilitywithasocialconscience.ThisissuchapowerfulcouplingIsaywithconfidencethatStarbuckshasneverbeensowellpositionedfprofitablegrowth.LastyearIwrotetoyouthatthecompany’simprovedoperationalfoundationinvigated

14、innovativemuscleheightenedcustomerrelevancepresenteduswithanopptunitytobuildadifferentkindofganization.Onethatwouldleverageextendourstrengthsbothinsideoutsideourstes.Iampleasedtoreptthatinfiscal2011wedelivered.Duringthep

15、astyearglobalrevenuesreachedarecd$11.7billionan11percentincreaseonacomparable52weekbasis.Thatrevenuegrowthwasdrivenbyan8percentriseinglobalcomparablestesalesasStarbuckssteswelcomedmevisitsthaneverbefe—approximately60mill

16、ioneachweek—bygrowthinCPGrevenues.Byleveragingefficienciestightlymanagingspendweflowedsalesincreasesthroughtothebottomlinesettingnewrecdsfoperatingincomeof$1.7billionup22percentaswellasfconsolidatedoperatingmarginwhichwa

17、s14.8percentup150basispointsfromlastyear.Weendedfiscal2011withrecdearningspershareof$1.62up31percentfromlastyear’s$1.24pershare.Throughsharerepurchasesdividendswereturnedapproximately$945milliontoshareholdersmethandoubli

18、ngtheamountreturnedinfiscal2010.Itissignificantthatweachievedtheseresultsagainstthebackofstubbnlyhighercommoditycostsadifficultglobaleconomy.Ourmomentumisalsowthnotingasfourthquarterglobalsamestesalesgrewataratenotseensi

19、nce2006.ThisstrongperfmanceisattributabletoouruniquebusinessmodelwhichcontinuestoleverageouremotionalconnectiontoconsumersourglobalretailfootprintourdiversifiedCPGchanneldistributioncapabilitiesongoinginnovationacrossall

20、areas.BreakoutRelevantInnovationinCoffeeCPGtheCustomerExperienceIn2011wecontinuedtoevolveintoatrulydynamicglobalganizationofferingaptfolioofproductstoservecustomersinourretailstesathomeatwkonthegoonline.Coffeeremainsourc

21、econtinuestodriveourglobalbusinesslastyearwelaunchedfantasticnewproductswhiledramaticallyimprovingthewaysinwhichthoseproductsreachcustomers.Ourevolvingchanneldevelopmentstrategycontinuestoextendourptfolioofbredproducts.A

22、mongourmostsignificantmovesin2011wastransitioningourpackagedcoffeebusinessinhousetoadirectdistributionmodelallowingustotakecontrolofourpowerfulrelationshipwithgrocerydrugsteclubothersaleschannels.Inadditionourcontinuedgr

23、owthofStarbucksVIAReadyBrewfiscal2012launchofKCuppackspositionustoleadinthemultibilliondollarsinglecupcategy.BytheendofDecembermethan103millionStarbucksKCuppackshadalreadybeenshippedtoU.S.fooddrugmassclubspecialtyretaile

24、rs.MeanwhileStarbucksVIAcontinueditsaccelerationwithanexpedplatfmofStarbucksVIAbredproductsat70000pointsofdistributiongenerating$250millioninsystemwidesalesinfiscal2011aremarkableachievementfaproductlessthantwoyearsold.I

25、nthesewaysmefiscal2011wasabreakoutyearfCPGwhichremainsontracktoonedayrivaltheprofitabilityofourretailbusiness.Inourstesnewproductscontinuedtogenerateexcitementaswellassales.PersonalizedFrappuccinoblendedbeverageslaunched

26、acrosstheglobewejustintroducedStarbucksBlondeRoastintheUnitedStatesprovidingalightroastcoffeethat—alongwithKCuppacksStarbucksVIA—eachrepresentsanother$1billionopptunityfthecompany.Infoodweansweredconsumers’desirefmechoic

27、eswithwholesomeingredientsbyintroducingourBistroBoxplatfmresponsehasbeenstrong.OurloyaltyprogramalsocontinuestodistinguishusfromcompetitswithparticipationinMyStarbucksRewards?nowreachingmethan3.6millionactivemembers.The2

28、0millionmobilepaymentsmadeatStarbucksstesinfiscal2011—plusanothersixmillionbyDecember’send—werefueledbyourhugelypopularStarbucksCardAppsftheroid?iPhoneonceagainreflectingourabilitytorespondtotheconstantlychangingmarketpl