大型民營(yíng)企業(yè)二次創(chuàng)業(yè)發(fā)展戰(zhàn)略研究.pdf

1、重慶大學(xué)碩士學(xué)位論文大型民營(yíng)企業(yè)二次創(chuàng)業(yè)發(fā)展戰(zhàn)略研究姓名：彭小兵申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：蒲勇健2001.3.1莖墮盔堂堡主堂堡墮蘭一————————塵墅!竺蔓AbstractAsanimportantconstituentpartofournationaleconomy’sdevelopment，Nonstateownedenterprisesarenewbornenterprisemassorganizatio

2、nwhichemergeasthetimesrequireofreformandestablishingsocialisticmarketeconomyNonceourcountrynonstateownedenterprisesareturningintoakeyturningperiod，confrontedwithsuchandsuchimportantchancesandthreatsFirstly，ournationaleco

3、nomy’sgrowpatternistransformingSecondly，theworldeconomicglobalization’stenorisacceleratingcontinuouslyThirdly，informationeconomyepochiscomingandaroundnewtechnologyrevolutionisengenderingonunprecedentedspeedInthisway，nons

4、tatedownedenterprisesmuststartasecondpioneeringbusiness，andFormulatingasustainabledevelopmentalstrategyisanissueofbeingturnintoaccountbynon—stateownedenterprises’governorsandeconomistsThisdissertationprobesprimarilyintoe

5、xistentproblemofdevelopingnonstatedownedenterprisesandnecessityofstartingthesecondpioneeringbusiness，proceedingstrategicregulationAndthenthepaperconstructsreasonablestrategicenvironmentanalysisandstrategiccapacityevaluat

6、ion’stechniqueAsthisdissertation’semphasis。thesecondpartdiscussesmatsomemathematicalknowledgesuchasAnalyticalHierarchyProcess，gametheoryetcisappliedintesearchondevelopmentalstrategyofstartingthesecondpioneeringbusinessin

7、nonstateownedEnterprisesFinallyasthepaper’snucleusanddemonstrationcontent，thethirdpartconstitutesadevelopmentalstrategyofstartingthesecondpioneeringbusinessforChongqingZongshenmotorcycleGroup，andputsforwardZongshenGroup’

8、sconcentricdiversificationStrategiesbasedonanalysisandresearchonmotorcycleindustrycircumstanceandZongshenGroup’sinnerresourcecondition，strategycapacityKeywords：Non。stateownedenterprisesThesecondpioneeringworkDevelopments