大學(xué)生綠色環(huán)保創(chuàng)業(yè)計(jì)劃書(shū)

1、目錄第一部分概要........................................3第二部分公司概述....................................32.2公司的宗旨.....................................................................................................42.3公司的結(jié)構(gòu)........

2、..............................................................................................42.4公司經(jīng)營(yíng)理念..................................................................................................42.5公司經(jīng)營(yíng)策略........

3、.........................................................................................42.6相對(duì)價(jià)值增值.................................................................................................42.7公司設(shè)施................

4、.........................................................................................5第三部分產(chǎn)品與服務(wù)..................................................................................53.1產(chǎn)品優(yōu)勢(shì)...............................

5、..........................................................................53.2產(chǎn)品管理.........................................................................................................53.3產(chǎn)品工藝流程.......................

6、..........................................................................63.4產(chǎn)品獨(dú)有技術(shù)簡(jiǎn)介：.....................................................................................63.5產(chǎn)品研究與開(kāi)發(fā).....................................

7、........................................................6第四部分市場(chǎng)分析......................................................................................74.1市場(chǎng)描述.............................................................

8、............................................74.2市場(chǎng)開(kāi)拓策略.................................................................................................84.3目標(biāo)市場(chǎng).............................................................

9、.............................................94.4消費(fèi)群..............................................................................................................94.5銷(xiāo)售戰(zhàn)略..................................................

10、.......................................................94.6麥稈吸管未來(lái)六月預(yù)計(jì)使用人數(shù)的遞增情況表.......................................9第五部分競(jìng)爭(zhēng)分析....................................................................................105.1競(jìng)爭(zhēng)描述

11、.......................................................................................................105.1.1機(jī)會(huì)與威脅分析................................................................................105.1.2優(yōu)勢(shì)與劣勢(shì)...........

12、.............................................................................105.2競(jìng)爭(zhēng)戰(zhàn)略.......................................................................................................115.2.1初期市場(chǎng)滲透策略——集中化戰(zhàn)略.........

13、.......................................115.2.2公司長(zhǎng)期市場(chǎng)戰(zhàn)略——差異化戰(zhàn)略................................................115.2.3競(jìng)爭(zhēng)優(yōu)勢(shì)............................................................................................11第六部分市場(chǎng)

14、銷(xiāo)售戰(zhàn)略...........................................................................126.1營(yíng)銷(xiāo)戰(zhàn)略........................................................................................................126.1.1創(chuàng)新戰(zhàn)略.................

15、...........................................................................126.1.2人才戰(zhàn)略............................................................................................136.1.3銷(xiāo)售渠道策略.............................

16、.......................................................136.1.4廣告促銷(xiāo)策略：................................................................................136.2定價(jià)戰(zhàn)略..............................................................

17、.........................................146.3市場(chǎng)溝通.......................................................................................................14第七部分綜合財(cái)務(wù)分析.......................................................

18、....................147.1收入預(yù)估表...................................................................................................147.2國(guó)家扶持及財(cái)務(wù)計(jì)劃.............................................................................

19、......147.3公司回收廢舊吸管加工成工藝品的投資...................................................157.4財(cái)務(wù)預(yù)算.......................................................................................................157.5流動(dòng)性分析...................

20、................................................................................177.6獲取現(xiàn)金的能力...........................................................................................187.7財(cái)務(wù)彈性分析..........................

21、.....................................................................19第八部分附錄................................................................................................218.1個(gè)人簡(jiǎn)歷......................................

22、...............................................................218.2市場(chǎng)調(diào)查問(wèn)卷.............................................................................................298.3公司背景及結(jié)構(gòu).........................................

23、..................................................308.4材料利用對(duì)比...............................................................................................318.5產(chǎn)品及紀(jì)念品圖片（假想）.......................................錯(cuò)誤！未定義書(shū)簽