穿山甲戶外生活館創(chuàng)業(yè)計(jì)劃書--(2)

1、穿山甲戶外生活館穿山甲戶外生活館穿山甲戶外生活館——2——目錄一、項(xiàng)目簡介一、項(xiàng)目簡介....................................................................1二、電子商務(wù)發(fā)展背景二、電子商務(wù)發(fā)展背景....................................................1三、戶外用品行業(yè)背景三、戶外用品行業(yè)背景...............

2、.....................................2四、戶外用品渠道分析四、戶外用品渠道分析....................................................4五、戶外用品店創(chuàng)業(yè)優(yōu)勢(shì)（五、戶外用品店創(chuàng)業(yè)優(yōu)勢(shì)（S）......................................51創(chuàng)業(yè)優(yōu)勢(shì)之一：市場空間較大創(chuàng)業(yè)優(yōu)勢(shì)之一：市場空間較大.................

3、............52創(chuàng)業(yè)優(yōu)勢(shì)之二：投資收益看好創(chuàng)業(yè)優(yōu)勢(shì)之二：投資收益看好.............................63創(chuàng)業(yè)優(yōu)勢(shì)之三：入行門檻不高創(chuàng)業(yè)優(yōu)勢(shì)之三：入行門檻不高.............................6六、戶外用品創(chuàng)業(yè)劣勢(shì)六、戶外用品創(chuàng)業(yè)劣勢(shì)(W)(W)..............................................7七、機(jī)會(huì)（七、機(jī)會(huì)（O）........

4、..........................................................7八、威脅（八、威脅（T）..................................................................8九、市場分析：九、市場分析：................................................................91.1

5、.需求分析需求分析.................................................................92.2.市場調(diào)研與競爭分析市場調(diào)研與競爭分析.........................................113.3.市場定位市場定位...............................................................11十、產(chǎn)

6、品介紹十、產(chǎn)品介紹................................................................12十一、營銷策略及長遠(yuǎn)發(fā)展計(jì)劃十一、營銷策略及長遠(yuǎn)發(fā)展計(jì)劃................................15十二、資金與股份劃分十二、資金與股份劃分................................................16十三、團(tuán)隊(duì)成員介紹和股權(quán)與