佳通輪胎的發(fā)展策略及戰(zhàn)略展望.pdf

1、Y77029S罌k導(dǎo)學(xué)校代碼』02二，；學(xué)號S03b0：504n碩士學(xué)位論文佳通輪胎鐫發(fā)畏策略及戰(zhàn)略覆望系(掰)：管理學(xué)院專業(yè)：姓名：工作單位：捂萼教舞：完成Ej期：高級管理人最工商管理秫德祥佳通集團沈傣家教授2004年11月1日蘭塑蘭墮i!塑鹽堡堂垡望絲墮塑堇壁篁墮墨些豎壁望ABSTRACTChina’StireindustryisrapidlyincreasingwiththerapiddevelopmentofAutoindust

2、ry，buildingHighwayinfrastructure，expandingtransportationdemandandsupportofnationalindustrypoliciesaswellAtthesametime，fromthepointofinternationalviewtheindustrycentralizationrateishigherandhigherandChinaisbecomingoneofth

3、emanufacturingbaseswhichhavemostcompetitivestrengthsintheworldwiththeindustrytransfertrendtocountriesandregionswithlowmanufacturingcostGITItirehasenteredChinaforover10yearsasapioneerinvestorIthasbecometIlelargestmanufact

4、urersuccessfullyinChinaThoseintemationalleadingtirecompaniesarerecentlyenteringChinaorexpandingbusinessinChinabecauseofthelargepotentialmarketandlowcostGITItireencountermorechallengesinthemorecompetitiveindustryenvironme

5、ntFirstofall，theauthoranalyzeshowGITIgotthegreatachievementinChinaby7Stheory(strategystructure，systems，styles，staffskill，sharedvalues)Thekeyfactorsareestablishinglongtermtargets，increasingproductpowercontinuouslybuilding

6、GTbrand，buildingstrongandeffectivedistributionnetworkandimplementingERPsystemGITlwillsetitsfuturestrategiesonthebaseofthosesuccessfuIexperiencesGTalwaysconsidersthesituationandmakesadjustmenttothechangeofenvironmentas1tl

7、lindustryleaderinChinaInchaptertwo，ItWasdemonstratedthatChinaisbecomingatiremanufacturingcenterbyitscoststrengthoflaborlandandequipmentsbysufficientanalysisanddataThjsdevelopingtrendchangesthesituationandstructureofcompe

8、titorsForallmanufacturersespeciallythosecompanieslikeGT，thechangemeansopportunitiesandofcoursechallengesaswellduetothemoreseriousscrambleforresourcesOnthebaseofanalysisofindustrysituationandtrend，theauthoranalyzesGT’Sstr

9、engthsandweaknessbythetheoryofSWOTandbringsforwardasetofstrategychoicesanddirectionsthereoutInthelastchaptertheauthordesignsaseriesofstrategiesfortheenterprise’SfutureTheyareadjustingproductmix，furtherdevelopinginternati

10、onalanddomesticdistributionnetwork，expandinginlowcostandefficientwaystrengtheningcooperationwithpartnersinthewordOptimizeresourcesmorereasonableintermsofplantsandcapacities，personnel，technologiesandresearchGT’Snexttenyea