2023年全國碩士研究生考試考研英語一試題真題(含答案詳解+作文范文)_第1頁
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1、Themotobviouspurposeofadvertisingistoinfmtheconsumerofavailableproductsservices.Thesecond(31)___istoselltheproduct.Thesecondpurposemightbemeimptanttothemanufacturersthanthe(32)___.Themanufacturersgobeyondonlytellingconsu

2、mersabouttheirproducts.Theyalsotrytopersuadecustomerstobuythe(33)__bycreatingadesire(34)_f__it.Becauseofadvertisement,consumersthinkthattheywantsomethingthattheydonotneed.Afterbuyingsomethin9,thepurchasercannotalwaysexpl

3、ainwhyitwas(35)___.Even(36)__—thepurchaserprobablydoesnotknowwhyhesheboughtsomething,themanufacturers(37)___.Manufacturershaveanalyzedthebusinessof(38)___buyin9.Theyknowallthedifferentmotivesthatinfluenceaconsumer’spurch

4、asesomerational(39)__emotional.Furtherme,theytakeadvantageofthis(40)___.Why(41)___somanyproductsdisplayedatthecheckoutcountersingrocerystesThestemanagementhassomegood(42)___.Bythetimethecustomeris(43)___topayfapurchase,h

5、eshehasalreadymaderational,thought—outdecisions(44)___whathesheneedswantstobuy.The(45)___feelsthatheshehasdoneagoodjobofchoosingtheitems.Theshopperisespeciallyvulnerableatthispoint.The(46)___ofcy,chewinggum,magazinesarev

6、eryattractive.Theypersuadethepurchasertobuysomethingfemotional,not(47)___motives.Fexample,thecustomerneitherneedsnplanstobuycy.butwhilethecustomerissting,waitingtopaymoney,heshemaysuddenlydecidetobuy(48)___.Thisisexactly

7、(49)___thestethemanufacturerhopethatthecustomerwill(50)__.Thecustomerfollowshisherplan.31.purpose【解析】從文中的第一句話“Themostobviouspurpose...”可以看出后面還有別的目的,而不是僅僅有最明顯的目的。故答案為purpose。32.first【解析】根據(jù)題意,作者想在這里做一個比較,而比較的對象是目的。這里作者僅僅給出

8、了兩個目的,所以這里是和第一個目的進(jìn)行比較。故答案為first。33.production【解析】從前一句話“Themanufacturersgobeyondonlytellingconsumersabouttheirproducts.”可以看出,一方面廣告要介紹自己的產(chǎn)品,而第二個目的就是賣掉自己的產(chǎn)品。所以這里作者想要表達(dá)的意思是“廣告要使得顧客有一種購買的欲望去購買自己的產(chǎn)品?!惫蚀鸢笧閜roduction。34.f【解析】解析見

9、上題。desire后面用介詞f。故答案為f,表示“…的欲望”。35.bought【解析】本句的前一句話說“顧客認(rèn)為他們需要一些他們其實不需要的商品?!边@就是廣告的作用。但是買完之后,“他們卻不知道當(dāng)時為什么買了這種商品?!边@里是被動的句式。故答案為bought。36.though【解析】本句話的意思是“盡管知道顧客們可能不知道自己為什么買了這些商品,但是賣家卻知道怎么去做?!惫蚀鸢笧閠hough。37.do【解析】解析見上題,為了避免與

10、前面的know重復(fù),這里可以換做do。故答案為do。38.selling【解析】關(guān)鍵是看后面的buying。本句話的意思是“商家分析市場的供需情況?!惫蚀鸢笧閟elling。39.some【解析】關(guān)鍵是注意前后一致。“somerational...emotional”,前面說促使顧客購買的動機有很多,有的是理性的,有的卻是沖動。所以這里應(yīng)該是some。故答案為some。fmertheirtooexclusiveattentiontoth

11、elatterprovesalsotobetoonarrowaswellasopentothegeofvagueness.Finthefirstplacetheantithesisisnotcomplete.Factstheiesarenotcodinatespecies.Theiesiftruearefactsaparticularclassoffactsindeedgenerallycomplexifalogicalconnecti

12、onsubsistsbetweentheirconstituentshaveallthepositiveattributesoftheies.Neverthelessthisdistinctionhoweverinadequateitmaybetoexplainthesourceoftruemethodinscienceiswellfoundedconnotesanimptantacterintruemethod.Afactisapro

13、positionofsimple.Atheyontheotherhiftruehasalltheacteristicsofafactexceptthatitsverificationispossibleonlybyindirectremotedifficultmeans.Toconverttheiesintofactsistoaddsimpleverificationthetheythusacquiresthefullacteristi

14、csofafact.ThestrivingofcountriesinCentralEuropetoentertheEuropeanUnionmayofferanunprecedentedchancetothecontinent’sGypsies(Roman)toberecognizedasanationalbeitonewithoutadefinedterrity.iftheyweretoachievethattheymighteven

15、seeksomekindoffmalplaceatleastatotalpopulationoutnumbersthatofmanyoftheUnion’spresentfuturecountries.Someexpertsputthefigureat4mplussomeproponentsofGypsyrightsgoashighas15m.UnlikeJewsGypsieshavehadnoknownancestralltohark

16、backto.ThoughtheirlanguageisrelatedtoHinditheirterritialiginsaremisty.Romanianpeasantsheldthemtobebnonthemoon.OtherEuropeans(wrongly)thoughtthemmigrantEgyptianshencethederivativeGypsy.Mostprobablytheywereitinerantmetalwk

17、ersentertainerswhodriftedwestfromIndiainthe7thcentury.HoweversincecommunisminCentralEuropecollapsedadecadeagothenotionofRomanestanasallessnationfoundedonGypsyculturehasgainedground.TheInternationalRomanyUnionwhichsaysits

18、tsf10mGypsiesinmethan30countriesisfosteringtheideaof“selfrallying”.ItistryingtopromoteastardwrittenfmofthelanguageitwavesaGypsyflag(greenwithawheel)whenitlobbiesinsuchplacesastheUnitedBationsinJulyitheldacongressinPrague

19、TheCzechcapital.WherePresidentVaclavHavelsaidthatGypsiesinhisowncountryelsewhereshouldhaveabetterdeal.AtthecongressaSlovakbnlawyerEmilScukawaselectedpresidentoftheInternationalTomanyUnion.LaterthismonthagroupofelectedGyp

20、sypoliticiansincludingmembersofparliamentmayslocalcouncilsfromalloverEurope(OSCE)todiscusshowtopersuademeGypsiestogetinvolvedinpolitics.TheInternationalRomanyUnionisprobablythemostrepresentativeoftheoutfitsthatspeakfGyps

21、iesbutthatisnotsayingalot.OftheseveralhundreddelegateswhogatheredatitscongressfewweredemocraticallyelectedoddlynonecamefromHungarywhoseGypsiesareperhapsthewld’sbestganizedwithsome450Gypsybodiesadvisinglocalcouncilsthere.

22、Theuniondidhoweverannounceitsambitiontosetupaparliamentbuthowitwouldactuallybeelectedwasleftundecided.SofartheEuropeanCommissioniswaryofencouragingGypsiestopresentthemselvesasanation.ThemightitisfearedopenaPa’sboxalready

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