市場(chǎng)營(yíng)銷大賽

1、2010全國(guó)高校市全國(guó)高校市場(chǎng)營(yíng)銷場(chǎng)營(yíng)銷大賽營(yíng)銷案例營(yíng)銷案例題目題目氧凈推廣策劃方案氧凈推廣策劃方案參賽隊(duì)員姓名參賽隊(duì)員姓名：李春杰、李天兵、楊云紅、李春杰、李天兵、楊云紅、參賽院校參賽院校：河南機(jī)電高等?？茖W(xué)校河南機(jī)電高等?？茖W(xué)校指導(dǎo)教師指導(dǎo)教師：李巍李巍聯(lián)系方式聯(lián)系方式：1378256625613782566256企業(yè)名稱企業(yè)名稱：湖南潔宇日化湖南潔宇日化聯(lián)系人姓名聯(lián)系人姓名：巫經(jīng)理巫經(jīng)理聯(lián)系方式聯(lián)系方式：13462264791作品

2、完成時(shí)間作品完成時(shí)間：2011年6月1號(hào)2目錄一、市場(chǎng)分析................................................................................................................4（一）企業(yè)的目標(biāo)和任務(wù)...................................................................

3、............................41、企業(yè)目標(biāo)..............................................................................................................42、任務(wù)......................................................................

4、................................................4（二）、營(yíng)銷策略描述：..................................................................................................5（三）主要競(jìng)爭(zhēng)對(duì)手及其優(yōu)劣勢(shì)...............................................

5、....................................61、雕牌......................................................................................................................62、奧妙........................................................

6、..............................................................63、汰漬......................................................................................................................7（四）營(yíng)銷外部環(huán)境分析.......................

7、.......................................................................71、經(jīng)濟(jì)......................................................................................................................72、競(jìng)爭(zhēng).....................

8、.................................................................................................83、法律法規(guī)..............................................................................................................84、成本.

9、.....................................................................................................................85、技術(shù)..................................................................................................

10、....................86、社會(huì)因素..............................................................................................................9（五）內(nèi)部環(huán)境...........................................................................

11、....................................91、優(yōu)勢(shì)......................................................................................................................92、劣勢(shì)........................................................

12、..............................................................9二、二、營(yíng)銷營(yíng)銷策略策略..................................................................................................................10（一）營(yíng)銷目標(biāo)......................