現(xiàn)代企業(yè)名牌產(chǎn)品的經(jīng)營(yíng)策略研究.pdf

1、武漢理工大學(xué)碩士學(xué)位論文現(xiàn)代企業(yè)名牌產(chǎn)品的經(jīng)營(yíng)策略研究姓名：潘勁申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：白玉2002.5.1武漢理工大學(xué)碩士學(xué)位論文ABSTRACTForthepurposeofmakingitsproducttobewellknown，firstlyanenterprisemustmakeagoodunderstandingofthemechanismofasuccessfulproductAslongasthefu

2、nction、effectandaddedvalueoffamousproductwerefullyrecognized，itsimportancewouldbefirmlybelievedSecondly，therelationbetweenanenterpriseandgovernmentmustberightlydealt，anenterprisealsoneedsasupportfromgovemmentthoughitisth

3、eenterprisethatleads“creatingfamousproductmovement’Thirdly，thescienceandtechnology’Srapiddevelopmentandtheadvancedproductionmeal_lscausequalities，pricesandfunctionsofproductstobesimilartooneanotherIfanenterprisemustletit

4、sproductbeawinnerinmarketcompetition，itshouldmakeeffortstOdistinguishitselffromthecompetitorsForthis，ithastoimplementappropriateproductpositioningstrategiesFourthlyallenterprisehastomakeanattackatitscompetitorordefenseto

5、beattackedincompetition，therefore，eachenterprisemustplanthepracticalattackdefensestrategyaccordingtoitstarget、resourcesandenvironmentFifthly，afinequalityisthebasisofasuccessfulproduct，orelseitwouldnotbecomearealfamouspro

6、duct，thus，everyenterprisethatWantsitsownproducttobefamous，mustgivesmoteattentiontoproductqualityincludingbothinherentqualityandmarketablequalityFinally，afamousproductneedsintensiveadvertisementsupport，developingeffective

7、advertisingstrategiesarenecessaryAnenterprisecouldgettwicetheresultwithhalftheeffortonconditionthatitbothobservesthefamousproductadvertisementprinciplesandutilizesthepracticableandcreativeadvertisingstrategiesKeywords：Br