重慶市名牌戰(zhàn)略實施現(xiàn)狀和對策研究.pdf

1、重慶大學碩士學位論文重慶市名牌戰(zhàn)略實施現(xiàn)狀和對策研究姓名：于鵬申請學位級別：碩士專業(yè)：技術經(jīng)濟及管理指導教師：孟衛(wèi)東19991201重慶大學碩士學位論文ABSTRACTABSTRACTThedevelopmentofChina’SeconomymadebrilliantachievementsinrecentyeatsMaketabilityandinternationalizationoftheeconomywasincreasedc

2、onfinousyandthecompetitionsbetweentheenterpriseswasintensifiedTakingthenamebrandproductsandkeyenterprises笛thelead，tOformthegroupthatCanrunpardleswiththeworldtOp500largescalecompaniesandenterprisesbecomesmoleandnloreimpor

3、tantBasedonlargeamountof011livesurveviesandin洲ewswiththepersnminchargeofrelevantdepamnentsoftheenterprisesorgovermentsWecollectlargeamountofmaterialsandfocusonanalyzingthecurrentsituationintheconductofnamebrandstrategyin

4、thefieldofmotcoyleandlightindustryofChongqingWealsoanalyzethebilateralrelationsbem’eentheenterprisesthatconductthenamebrandstrategyandgovernmentThemainobswaclesofChineseenterprisesar℃irrationoftheindustrialstlnacture。pro

5、ducts扛uctureandenterprise’sorganizationstructuresthelowcapbilityofteachnologyreform。thedifferenceoftechnologyequipmentprocesslevel，productqualityandseruicecomparewithinternationalenterprisealikeTher刪rnebrandisimpmtantfac

6、tOrofentcrprisereorganization，iseffectivemealk$ofsocial陀S0urceconfiguredtosuperiorenterprisecontrubutingtOscaleeconomicSo。itisimportantforenmrpfiseImarkettocleatanamebrandfacingmarketcompetitionAtthesame：time，governments

7、houldaytOcultivatethefavorableextemaleenuironmentforcreatingna／llebrandGovernmentshouldsupportandprotectnanlebared，toinotivatetheexcutiveofnamebrandstrategybymacroadjustmentandconlrol，superuisionandguide，policysupportand