PLZIV汽車防撞安全裝置商業(yè)化可行性分析與營銷戰(zhàn)略.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文PLZIV汽車防撞安全裝置商業(yè)化可行性分析與營銷戰(zhàn)略姓名：張千里申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：桑賡陶2001.10.3199M227張千里PLZIV汽車防撞安全裝置商業(yè)化可行性分析與營銷戰(zhàn)略AbstractCar—collisionaccidentisthemostserioustrafficaccidentanditoftenresultincasualtyandlossThegovernment，th

2、evehiclemanufactureindustryandtherelevantresearchinstitutionaretryinghardtoimprovethesafetyofvehicles，takeonprotectionmeasurestoprotectpeopleandcars，andtoavoidorreducethelossincaraccidentToday，installingairbags(airchambe

3、rs)isthebestmethodtoprotectpeopleindrivencarsTheshortcomingofairchamberisthat：itonlyprotectthedriverwithoutcar；thecarpatternandstatusgivedifferentrequestondelicacyoftheairchamber，soitishardforpeopletomasterIfthedelicacyi

4、slow，itwillnotappearincollisio，otherwise，itwillappeareasilyinanysligh：tremb]ewhichcanevenresultinthechokeofkids；itcanbeusedonlyonce；thewasteairchamberwillcausepollutionandmakedamagetotheozonelayerOnthebasisoftheoryofAbso

5、rptionandReleaseofImpactEnergy，whichraisedbyhimself，MrZhangNingafamousmechanicdesignexpert，inventedPLZIVTypedEnergyAbsorptionandReleasingApplianceforVehiclesItcallprotectbothdriverandthecarItcanbeusedrepeatedlyanddon’tne

6、edtobereplacedaftercollisionItiseasytobeassembledtogetherwiththecarproductionlineorindependentlyInthisarticle，feasibilityofcommercialization，themarketingstrategyofPLZIVapplianceandmaintenanceoftechnologyadvantage，whichar

7、emostconcernedbymotorvehicleindustry，wereanalyzed，andrelatedstrategiesandtacticsaswellaspublicrelationandoperationpatternwereputtedforwardPLZIVtypedenergyabsorptionandreleasingapplianceforvehiclesandthebackgroundrelatedt