湛江市湖光巖大旅游區(qū)發(fā)展總體規(guī)劃

1、湛江市湖光巖大旅游區(qū)發(fā)展總體規(guī)劃TheOverallPlanningofHuguangyanPanTourismAreaDevelopmentinZhanjianginChina（說明書）北京神州新紀(jì)錄規(guī)劃設(shè)計(jì)研究院廣東省湛江市旅游局2008年3月I目錄第一章總論........................................................................................

2、........................11.1規(guī)劃背景..............................................................................................................................11.2規(guī)劃范圍......................................................

3、........................................................................11.3規(guī)劃任務(wù)..............................................................................................................................21.4規(guī)劃原則......

4、........................................................................................................................21.5規(guī)劃依據(jù)............................................................................................

5、..................................31.6規(guī)劃期限..............................................................................................................................41.7規(guī)劃成果............................................

6、..................................................................................4第二章背景分析........................................................................................................52.1區(qū)位交通概況................

7、......................................................................................................52.2自然條件概況............................................................................................................

8、..........52.3歷史人文概況......................................................................................................................62.4社會(huì)經(jīng)濟(jì)概況........................................................................

9、..............................................62.5旅游發(fā)展概況......................................................................................................................7第三章旅游資源的分析與評(píng)價(jià)................................

10、................................................93.1旅游資源的單體分類..........................................................................................................93.2旅游資源的空間結(jié)構(gòu)........................................

11、................................................................113.3旅游資源的綜合評(píng)價(jià)........................................................................................................11第四章旅游發(fā)展的SWOT分析......................

12、......................................................124.1優(yōu)勢(shì)....................................................................................................................................124.2劣勢(shì)....................

13、................................................................................................................144.3機(jī)遇.....................................................................................................

14、...............................154.4威脅....................................................................................................................................16第五章客源市場(chǎng)的定位與預(yù)測(cè)...................................

15、...........................................185.1客源市場(chǎng)分析....................................................................................................................185.2客源市場(chǎng)定位.......................................

16、.............................................................................185.3客源市場(chǎng)預(yù)測(cè)....................................................................................................................20第六章總體戰(zhàn)略和戰(zhàn)略目標(biāo)..

17、................................................................................216.1總體戰(zhàn)略原則....................................................................................................................216.2總體戰(zhàn)略定位..

18、..................................................................................................................226.3戰(zhàn)略目標(biāo).................................................................................................

19、...........................22第七章大旅游區(qū)在湛江市的功能及品牌定位......................................................237.1功能定位.............................................................................................................

20、...............237.2品牌定位............................................................................................................................24第八章空間布局及各旅游亞區(qū)的定位......................................................