當(dāng)前中國聚乙烯工業(yè)發(fā)展戰(zhàn)略研究.pdf

1、上海交通大學(xué)碩士學(xué)位論文當(dāng)前中國聚乙烯工業(yè)發(fā)展戰(zhàn)略研究姓名：王小珍申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：朱軍生2002.6.23AbstractPetrochemicallndustrvlsaVCt3rLmportantindustrvlnChinaTheproductsarebothtilerawmaterialsandconsumableproductsItisstronglyrelatedwiththenationa

2、leconomicandpeople’Sli、relihoodatthesameitiSalselatedwithtilenationalsecurityTilesituationofpetrochemicalindustryrepresentsthenatioualecunoulicabilltyInadvaneedcountriestheoutputsofpetrochemicaloccupyaroundlO％oftheirGDPa

3、ndaffecttiledevelopmentoftheirdownstreamproductsP013eth37loneisaveD7importantpartofpetrochemicaltileplastic，whichisderivedfrompolyethylene，isveryimportantconsumableproductwiththefastdevelopmentofmarketneed：ltlSmoreandmor

4、elinkedwithpeople‘Sdaily“l(fā)ireAsaffectedb3’manyfactors，Chinesepolycth)’leneindustDcannotcompetewithbigcompanieswhicharefFonlEuropeandAmericae、enthoughthe3。]lavebeengotrapidde、eloplnentillthepast30yearsatthesameitevenCall／

5、lotmeettherequiranlentofd。、、nstrcanlindustry7Thereisacertaingapilltheareaofnewproductsdevelopingcapacityproductsandmarketrumlings3stemcomparingwithnmhinationalcmnpaniesBasinglocalsituationandconsideringthetrendofbusiness

6、andilffornlationglobalization，thisarticleisanalyzingtheChinesepoly7edlyleneindastr)’struclureandnlarkelsituationandtheopportunitiesandchallengeafterenteringWTOindustrySOthatwecanimproveOurcapacityItwillhelpUStowelldevelo

7、pourpolyethyleneandmarketsharesAtthesametimeweCallimproveourmanagementlevelandteclmicaldeVelopmentabilitythrou曲CO—operatingwithmultinationalcompanies，italsogivesomesuggestionforonrconlpanytoilnestinChinaIndetailChinesepo

8、l5cthyloneindustryhasfollovmgproblems1ikesmallproductioncapacityhighproductioncost10wnlarketpromotionabilityJowR&Dabilit)etcAccordingtoourweakpoints，thearticlerepresentsonrstrategyforthedevelopmentofourpol3ethyleneindust

9、ryItincludes2aspectslInvestmentstrateg)ofChinesepolyethyloneindustD_1GettingthesupportsfromgoVerrmlentpolic3andfinance2Permittingthemultinationalcompaniestobebigholder3Implementingtheunionandacquisition2Competitionstrate

10、gyofChinesepolyeth3’laneindustry1Enlargingtheproductioncapacityandreducingproductioncost2Lyingoffstaffandreducingcostandin]provingtilecompetitionability3Adjustingthesupplyinglinkfromupstreamtodownstreamproducts4lmpro、ing