如意集團(tuán)發(fā)展戰(zhàn)略研究.pdf

1、、770331學(xué)校代鶴u4，，學(xué)q—S0’E025062系專姓(所)：管理學(xué)院業(yè)：名：高級(jí)管理人員工隨管理邱棟工作單位：山東如意科技集網(wǎng)有限公司指導(dǎo)教師：完成日期：胡建績(jī)教授2004年11月5日S03E025062邱棟如意集團(tuán)發(fā)展戰(zhàn)略研究AbstractIntheinformationage，science&technologyisflourishingandnewtradeisrisingdaybydayHavingbeencalle

2、d’’sunsetindustry”TextileIndustryhasradiatedthegreatvigorinsteadofeliminating，andherpositionhasbeensuengthenedgraduallyinsteadofdesalinizingTheTextile&ClothingIndustryhasbeenapillarindustryallthetimeinourcountryOurcountr

3、yisabigproduction—saleandexportcountryintextileandclothing，whichisuniversallyacknowledgedbytheworldAfterenteringWTO，thedevelopedcountrywillcanceltheirtextile&clothingquotarestraintforourcountryinJanuaryof2005，whichwillgr

4、eatlypromoteourdevelopmentinthetextileindustryandwillbringcertaindevelopingopportunityfortextile—enterprisesButwiththeglobaleconomicintegrationtrend，thetextileenterprisesarefacingtheopenerdomesticmarketandfiercerinternat

5、ionalcompetitionFacingsharpchange，severechallengeandintemalindustrialstmctureadjustment，inordertorealizealongtimedevelopconstantlythetextile—enterpriseshavetOimprovethecapabilitiestOresponsethemarket，havetOmakethefastrea

6、ctionininternationaltrade，havetostudythestrategicmanagementofenterprises，andhavetomakeandexecutethedevelopmentstrategyofone’SOWl2characteristicRuYiisalargescaleGroup，havingahistoryofmorethan30years，RuYitakesthewoolentext

7、iles，men’ssuitsasourcore，concurrentlyrunningcotton—spinning，knifing，cottonprinting&dyingandSOonInrecentyearswehavecaughtthegreatdevelopingopportunityaccordinglyhaveobtainedfastdevelopment，andhavealreadystructuredthewool—

8、industrychainframetentativelyButinthenewsituation，ithasbecometheGroup’Sstrategicmanagementkeystonethathowtokeepourkey—industryfastgrowthhowtoevadetheriskontheexpandingwayandhowtosetuptheGroup’Scompeting—advantagecontinuo

9、uslyThesubjectofmythesisistostudytheRuYidevelopmentstrategybasedonwoolenindustryUsingSWOTPEST，Industrystructureanalysis，Pottercompetitivenessmodelandotherstools，1willanalyzedtheexternalenvironment，internaladvantageandinf

10、eriorchooseandanalyzethedevelopmentstrategiesofenterprisesaccordingtotherelevanttheoriesofstrategicmanagement，andpointoutthekeystrategicmanagementandsuccessfulelementIhopethathasdirectivesignificanceforOurenterprise’Sdev