華北制藥集團(tuán)發(fā)展戰(zhàn)略研究.pdf

1、天津大學(xué)碩士學(xué)位論文華北制藥集團(tuán)發(fā)展戰(zhàn)略研究姓名：苑文改申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：劉希珍20080501ABSTRACTThedeVelopmentofs扛ategicmaIlage蚴tis距iIllportantcomponentp礬ofs仃ategicmanag鋤entNortllC血aPhannaceuticalGroupasmelargepharmaceuticalcⅨnpa芏1ies，alongwi也int鋤a

2、tionalandd鋤estic髓vironmentofchange，facillgtheliViIlgeIlViroment瑚lorecomplexthaneVer，inordertoseek剛ival試thecompetition鋤ddeVel叩ment，developm饑tofpracticaldeVelopmeIlts仃ateg)，llasbecomeparticularlyiII】【portantTbis礬clefirstch

3、apterofmat也esisresearchbad0臣o(jì)und，p咖poseandmeaning，aIldstudytheideasandmethodsCh印terIIoftheSnategicReviewofthetheo巧doC11apterIIIoftheNorthCllinaPhaHnaceuticalGroupCo印orationextemalenViI伽mentalfactorswereanalyzed，mailllyre

4、latedtoPEST(Political，EconoIIlic，Socie夠，Tec虹lology)aIlalysis，envirollIIlentalamlysisofmepharmaceuticalindus勃呵toidenti匆theoppommitiesaIldthreatsChapter4ofmeNoIrthC11imPharmaceuticalCorIlpanyiIltemalresources，an鋤alysisofth

5、eIIlajorco蜘IpaIliesinvolvedillt11emanagement，marketing，fmanceproductio瑪research，deVeIopmentando曲【e重aspectsof吐leloeys仃觚gthsaIldwe出lessesChapterVoftheeo印orateculturewerediscussed，me柚alysisoftlleculturalsystemof廿leoldsystem

6、uIldert11edisadVamagesof也eNormC11inaPh鯽maceuticalGroupu11derthenewcultureofcoIporatecultureofenteIprisedeVelopments昀tegiesChapterⅥtothecomparly’sdeVelopm哪goals，astrategicchoiceaIldirnpl鋤饑tati呱us洫gSWOTAnalysisofhowtoplay廿

7、1eoppommitytoprofit臺(tái)IommeadV跏ages(So)，徹melytheNorthChinaPha腫aceuticalGr01lpshouldbeusedtosu印ortthenatiomlpharnlaceuticalmdus仃yp01icy，byvhtueofantibioticsGroupTheareasofbrandreco鰣tioIl’biggeraIlds乜ongerWimmescaleofproduct

8、ioncoststomaintainaleadiIlgedgeReloc撕0n鋤danewroundoftheDi嘶ctbuildingoppo咖血ties跚dseektoes仫blishnewstrategicallianceAmlysisofhowtomakeuseofadVantagesaIldaVoidthethreat(ST)istheNornlChillaPha加aceutical‰upshouldbemedeVelopme

9、ntofnewmarketse舯emsAccelerationtecllIlologyresearchanddevel叩ment，todifjE打entiatet11eirproductsAnalysisofhowt0oVercomewemmesses，opportuIlitiest0bellefit6omtlle(WO)，matshouldchaIlgeinNorthCllimPh鋤aceuticalGroupCo印orationsy