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1、原文:原文:FoundationsofeconomicvalueaddedTheEVARevolutionInamarketdriveneconomymanycompanieswillcreatewealth.Otherfirmshoweverwillundoubtedlydestroyit.Discoveringthoseeconomicfactsthatleadtowealthcreationdestructionamongcomp
2、aniesisimptanttomanyconstituenciesnottheleastofwhichiscpateofficialsinvestmentmanagers.Fcpatemanagerswealthcreationisfundamentaltotheeconomicsurvivalofthefirm.Managersthatfail(refuse)toseetheimptanceofthisimperativeinano
3、peneconomydosoattheperiloftheganizationtheircareer.Findingthe“best”companiesindustriesinmarketplaceisofprimaryimptancetoinvestmentmanagers.Withtheproperfinancialtoolsptfoliomanagersmaybeabletoenhancetheiractiveperfmanceo
4、verabovethereturnsavailableonsimilarriskindexedpassivestrategies.AnewanalyticaltoolcalledEVAisnowassistingthiswealthdiscoverycompanyionprocess.Theinnovativechangesthatthisfinancialmetrichavespawnedinthetwinareasofcpatefi
5、nanceinvestmentmanagementisthedrivingfcebehindwhatcanbefmerlycalledthe“EVArevolution”.EVAinpracticeTheanalyticaltoolcalledEVAfEconomicValueAddedwascommerciallydevelopedin1982bythecpateadvisyteamofJoelSternG.BentStewartⅢ.
6、Thisfinancialmeticgainedearlyacceptancefromthecpatecommunitybecauseofitsinnovativewayoflookingatthefirm’srealprofitabilityunliketraditionalmeasuresofprofit—suchasEBITEBITDAoperatingincome—EVAlooksatthefirm’s“residualprof
7、itability”ofboththedirectcostofdebtcapitaltheindirectcostofequitycapital.InthiswayEVAservesasamoderndaymeasureofcpatesuccessbecauseitiscloselyalignedwiththeshareholderwealthmaximizationrequirement.fromtheaccountingmeasur
8、esofprofitinusetodaysuchasEBITEBITDAoperatingincome.Thisisakeydistinctionbetweeneconomicprofitaccountingprofitliesintheclassicaleconomists’notionthatacompanyisnottrulyprofitableunlessitsrevenuehavecoveredtheusualproducti
9、onoperatingexpensesofrunningabusinessprovidedanmalreturnontheowners’investedcapital.Inamefundamentalsensethisresidualviewofincomeisreallywhattoday’seconomicprofitmovementisreallyallabout.WhileEVAisrootedinclassicaleconom
10、ictheythreepioneering20thcenturyAmericaneconomists—IrvingFisherduringthe1930sNobelLaureatesFrancoModiglianiMertonMillerinthelate1950stoearly1960s—expeduponthefullermeaningofeconomicprofitinacpatevaluationcontext.IrvingFi
11、sherestablishedafundamentallinkbetweenacompany’spresentvalue(NPV)itsdiscountedstreamofexpectedcashflows.InturnModiglianiMillershowedthatcpateinvestmentdecisions—asmanifestinpositiveNPVdecisions—aretheprimarydriverofafirm
12、’senterprisevaluestockprice—asopposedtothefirm’scapitalstructuremixofdebtequitysecurities.Basicallythetheyofeconomicvalueaddedrestsontwoprincipleassertions:(1)acompanyisnottrulyprofitableunlessitearnsareturnoninvestedcap
13、italthatexceedstheopptunitycostofcapital(2)thatwealthiscreatedwhenafirm’smanagersmakepositiveNPVinvestmentsdecisionsftheshareholders.WhatexpontheseEVAtesofwealthcreationaswemovefwardinthisbook.FnowLet’slookatoperationald
14、efinitionsofEVAthathaveshapedthecurrenteconomicprofitmovementaswellasintroducethelinkbetweenacompany’seconomicprofititsmarketvalueadded.OperationalDefinitionsofEVATherearetwopopularoperationalwaysofdefiningEVA——namelyan“
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