環(huán)境細(xì)分方案在新的千年看綠色消費(fèi)行為【外文翻譯】

1、畢業(yè)論文（設(shè)計(jì)）外文翻譯題目：企業(yè)綠色產(chǎn)品的消費(fèi)者行為分析一、外文原文標(biāo)題：Environmentalsegmentationalternatives:alookatgreenconsumerbehaviinthenewmillennium原文：DemographicacteristicsAnumberofpaststudieshavemadeattemptstoidentifydemographicvariablesthatcrela

2、tewithecologicallyconsciousattitudesconsumption.Suchvariablesifsignificantoffereasyefficientwaysfmarketerstosegmentthemarketcapitalizeongreenattitudesbehavi.Age.Goingbacktotheearlystudiesofecologygreenmarketingagehasbeen

3、expledbyanumberofresearchers(e.g.AakerBagozzi1982ersonCunningham1972ersonetal.1974Humeetal.1989Kinnearetal.1974LeonardBarton1981McEvoy1972Murphyetal.1978Roberts19951996bRobertsBacon1997Roper19901992SamdahlRobertson1989To

4、gnaccietal.1972VanLiereDunlap1981Zimmeretal.1994).Thegeneralbeliefisthatyoungerindividualsarelikelytobemesensitivetoenvironmentalissues.Thereareanumberoftheiesofferedinsupptofthisbeliefbutthemostcommonargumentisthatthose

5、whohavegrownupinatimeperiodinwhichenvironmentalconcernshavebeenasalientissueatsomelevelaremelikelytobesensitivetotheseissues.Aswithmanyofthedemographicvariableshoweverthefindingshavebeensomewhatequivocal.Someoftheresearc

6、herstoexpleageasacrelatetogreenattitudesbehavihavefoundnonsignificantrelationships(e.g.Kinnearetal.1974McEvoy1972Roper19901992).Othershavefoundtherelationshiptobesignificantnegativelycrelatedwithenvironmentalsensitivityb

7、ehaviaspredicted(e.g.ersonetal.1974Tognaccietal.1972VanLiereDunlap1981Zimmeretal.1994).StillothershavefoundtherelationshiptobesignificantDunlap1981Zimmeretal.1994).Oneofthemeinterestinghypothesesinvolvingincomestemsfroma

8、studyconductedbyNewellGreen(1997).Theycontendthatincomeeducationmoderatetheeffectthatraceplaysonshapingenvironmentalconcern.Specificallytheyfoundthatdifferencesbetweentheperceptionsofblackwhiteconsumerswithrespecttoenvir

9、onmentalissuesdecreaseasbothincomeeducationgoup.Otherstudieshaveshownanonsignificantdirecteffectofincomeonenvironmentalawareness(e.g.ersonetal.1974Antil1978Kassarjian1971VanLiereDunlap1981).Severalstudieshaveshowntheprev

10、iouslymentionedpositiverelationshipbetweenincomeenvironmentalattitudesbehavis(e.g.Kinnearetal.1974McEvoy1972Roper19901992Zimmeretal.1994).Finallyafewstudieshavefoundtheoppositeanegativerelationshipbetweenincomeenvironmen

11、talconcerns(e.g.Roberts1996bSamdahlRobertson1989).InhisstudyRoberts(1996b)theizesthatthedifferencesshowninearlystudiesmayhavebeenwashedoutbytheoverallgrowthinenvironmentalconcernsacrossallincomelevels.Healsocautionsthata

12、lthoughtherelationshipinhisstudywassignificanttheamountofvarianceexplainedwassmall.Education.Levelofeducationisanotherdemographicvariablethathasbeenlinkedtoenvironmentalattitudesbehavi(e.g.AakerBagozzi1982ersonetal.1974K

13、innearetal.1974LeonardBarton1981McEvoy1972Murphyetal.1978NewellGreen1997Roberts19951996bRobertsBacon1997Roper19901992SamdahlRobertson1989SchwartzMiller1991Tognaccietal.1972VanLiereDunlap1981Zimmeretal.1994).Thehypothesiz

14、edrelationshiphasbeenfairlyconsistentacrossthesestudies.Specificallyeducationisexpectedtobepositivelycrelatedwithenvironmentalconcernsbehavi.Althoughtheresultsofstudiesexaminingeducationenvironmentalissuesaresomewhatmeco