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1、外文翻譯原文：原文：JournalofInternationalMarketingRealizingProductMarketAdvantageinHighTechnologyInternationalNewVentures:TheMediatingRoleofAmbidextrousInnovationHughescolleagues’studyexaminesthepivotalroleofambidextrousinnovatio

2、ninthestrategyperfmancethesisoftheexptventuresofhightechnologyinternationalnewventurefirms(INVs).Thisfollowsrecentdevelopmentsintheinternationalmarketingliteraturethatidentifyinnovationambidexterityasafundamentalenablero

3、finternationalsuccessinhighperfmingfirms.HowevertodatetheliteratureonINVshasfailedtoconsiderambidextrousinnovationinthestrategyinterplayinapproachingnewmarketsoverseasthereisvirtuallynoevidenceonhowINVscanachieveinnovati

4、onambidexterity.ThismatterisofconcernbecausetheabsenceofambidexterityhasbeenassociatedwithsubstardperfmanceanincreasedriskoffailurewhenINVsadaptonlynarrowlytochangesinoverseasmarketconditionsproductinnovationdevelopments

5、areinadequatelyalignedtocustomers.Buildingontheresourcebasedviewofthefirmtheauthsempiricallyexaminetherelationshipsamongcompetitivemarketstrategyinnovationambidexteritypositionaladvantageexptventureperfmance.Indoingsothe

6、ybringtogethertheexptventureperfmanceparadigmstrategyinnovationframewktoofferanovelconceptualmodelofinnovationambidexterityexptventureperfmanceinINVs.DrawingonaquantitativestudyofMexicanhightechnologyINVstheauthsfindthat

7、innovationambidexterityminesbothmarketingdifferentiationcostleadershipadvantagestogethertheselinktoexptventureperfmancegains.Theauthsrevealthatmarketingdifferentiationstrategycostleadershipstrategypositivelyinfluencediff

8、erentiationcostadvantagesrespectivelyhybridstrategyinverselyinfluencesmarketingdifferentiationadvantagemarketingdifferentiationstrategyalonedrivesinnovationambidexterity.Thefindingshaveimptantimplicationsfresearchoninter

9、nationalmarketing:Firsttheauthsdevelopanintegrativemodelthatunravelshowambidextrousinnovationscomeaboutthemechanismsbywhichfirmscangainfromthem.Secondtheyreptontheinterplaybetweencompetitivemarketingstrategiesinnovationa

10、mbidexteritytodemonstratehowinnovationambidexteritycanpreventthecompetingawayofpositionaladvantages.Thirdtheyadministerthestudyinthecontextofhightechnology“bnregional”INVs.Thustheresultsspeaktoanimptantsetoffirmshitherto

11、ignedintheinnovationambidexteritydebate.Fourththeydisaggregatecompetitivestrategiespositionaladvantagestoexplainthecomplexityoftheireffectsoninnovationambidexterityexptventureperfmance.GoingGlobalwithInnovationsfromEmerg

12、ingEconomies:Investmentinmarketresponsivenessproductinnovationonfirmperfmance.Usingsurveydatacollectedfrom140feignfirmsinChinatheauthillustratesthatdifferentenvironmentalsegmentsaffectmarketresponsivenessproductinnovatio

13、nunequally.Theresultsindicatethatbothmarkettechnologicalturbulenceleadfeignfirmstofocusonmarketresponsivenesswhereasonlytechnologicalturbulencedeterminesproductinnovation.RegardingtheroleofMNCwkstrengththeresultsshowthat

14、itcanbeabufferalternativetomarketingstrategicposturesindealingwithmarketturbulencegeneratingpositiveperfmanceoutcomes.InadditionalthoughMNCwkstrengthcaninfluencetherelationshipbetweenmarketingstrategicposturesfirmperfman

15、cethestudyshowsthatitentailsaacteristicthatcanproducemixedeffects.OntheonehMNCwkstrengthreinfcesthepositiveimpactofmarketresponsivenessonfirmperfmance.Ontheotherhitturnstheimpactofproductinnovationonfirmperfmancefromposi

16、tivetonegativesuggestingthatafeignfirmshouldnotrelyonthecollectivewisdomofitswkmembersbecausethismaycreateinertiatochangefurtherpreventthefeignfirmfromidentifyingbreakthroughtechnologiesrealizingopptunities.Becausethecos

17、tofwkingoutweighsitsbenefitsinthepresenceoftechnologicalturbulencetheconsiderationofbuildingMNCwkstrengthmaybecomeirrelevantffeignfirmsattemptingtodealwithfrequenttechnologicalchangesinChina.Source：JournalofInternational

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