項目后評價方法及其在主題公園的應(yīng)用.pdf

1、西北工業(yè)大學(xué)碩士學(xué)位論文項目后評價方法及其在主題公園的應(yīng)用姓名：言丹申請學(xué)位級別：碩士專業(yè)：系統(tǒng)工程指導(dǎo)教師：潘泉20041001西北工業(yè)大學(xué)碩士論文項目后評價方法及其在主硯公園的研究與應(yīng)用ABSTRACTMadurodamthatwasbuiltupinHollandin1952causedasensationinEurope.DisneyamusementparkthatwasbuiltupinLosAngelesinUSAin19

2、55causedasensationintheworld.Assoonasthesetwopiecesofartificiallandscapecomeouttheenormouseconomicbenefitsandsocialbenefitweregained.Fromthenonthereputationsof“artificiallandscapes“or“themepark“spreadfarandwideintheworld

3、NowthemeparksspreadalloverallpartsoftheworldandbecomeoneofthemostheavyindustriesintheworldChinastouristindustrystartedrelativelylatethemeparksstartedrelativelylatetoo.Therewereembryonicformsuntilmiddleperiodofthe1980sbut

4、itsdevelpmentiswasveryfast.Thebigandsmallthemeparkwillbemorethan15000intotalinthewholecountryatpresent.Althoughthereareabatchofsuccessfulexamplesithasnotbroughttheanticipatedeconomicbenefitsinmorethemeparks.Thethemeparki

5、stheamusementplacefortouristspastime.Becausethethemeparksmostlybelongtothehighinvestmentprojectstherateofconstitutingthetotalcostoffixedassetsishigh.Itfacestheriskyandfiercemarketcompetition.Accordingtotheincompletestati

6、stics70%ofthethemeparksareinthestateoflosing20%isfairandonly10%makesprofits.ThestudyoftheprojectpostevaluationsinChinabeganatthelaterof1980s.Itmakesconsiderableprogressanddevelopmentalreadysofaranditformsownsystemtentati

7、vely.Butprojectpostevaluationmethodsandindexsystemsinthepastarestudiedanddirectedagainsttheindustrialprojectsmainlyincludingcommunicationsandtransportationprojectspostandtelecommunicationsprojectsagriculturalprojectandpu

8、blicutilitiesprojectsetc.respectively.Wedidnotfindanyreportabouttheprojectpostevaluationinthethemeparkareas.Sotobuiltapostevaluationsystemfor“themepark“isextremelyurgentInthisthesiswestudythedevelopingstatesofthemeparksi

9、ncludingdomesticandinternationalthemeparks.AndgiveouttheresearchframeandideasabouttheapplicationofthepostevaluationmethodtothemeparkprojecttakingthethemeparkgroupofChineseOverseasTowninShenzhenasthebackgroundandthedesign

10、investmentbuildingandmanagementinthesecondstageofprojectof“happyvalley“asthefoundation.Onthisbasiswesetupathemeparkprojectpostevaluationsysteminourcountry.Atlasttheappraisalsystemstodothepostevaluationofthesecondstagepro