基于精益思想的我國汽車服務營銷研究.pdf

1、尚瑚火學碩士研究生學位論文Y‘81101l企業(yè)管理人員在職攻讀工商管理碩：。f二(MBA)學位論文題目：研究方向：姓名：年級：專業(yè)：完成日期：導師：基于精益思想的我國汽車服務營銷研究市場營銷李新成二oo三級工商管理二oo五年五月許暉副教授二oo五年五月A8ST黜XCTWiththerapiddevelopmentofChinaautomotiveindustry，itisbecomingstrongerandstrongerTherol

2、einthewholeChina’SdevelopmentisbecomingmoreandmoreimportantandhasadeepinfluenceinthecomingfutureTheautomotiveindustryisbecomingthepillarindustryinChinanOWIntherecentyears，automotivemarketgrowsdramaticallybutstep—bystep，t

3、heincreaseisslowingdownforawhile。Intheautomotiveindustry，manycompaniesareapplyingtheTPS(ToyodaProductionStyle)intheproduction，butdidnotdoitinthemarket。ItistimeforthemtousetheLeantoolsinthewholecompany。Inthemarketshouldfo

4、cusontheservicemarketing；姆tocatchupwiththeworld’sfamouscompany’sservicemarketinglevelandovertheminthecomingyears。Keeptheautomotiveinabenigndevelopmentcycle。Inthisthesis，throughtheanalyzeofcurrentChinamarket，comeoutthe‘‘L

5、eanservicemarketing’’concept，andhaveadetaileddescriptioninhowtObuildaleanservicemarketingintheautomotiveindustryAuthorhopesthethesisCandohelpChina’SautomotiveindustrydevelopmentThereare4chaptersinthisthesis：FirstChapterm

6、ainlyfocusesonthedevelopmentof“Lean”conceptandhowtofoHnthe“l(fā)eanthinking’HowTOYOTACompanybecomesSOs￡ronginthepastdecadesSecondchapterdescribesthecurrentChina’Sautomotivemarket’Sstatusandproblem；alsothereisthemostfamousaut

7、omotivemaker’SstrategyintheservicemarketingT纛e娃蠹睦chaptertellsUShowtobuilduptheLeanServicemarket，fromthestrategytothedetailedstepsⅢsisthemostimportantchapterinthewholethesis，Thelastchapterhastheinformationabouthowtobecome