用鉆石模型分析中國奶業(yè)競爭力現(xiàn)狀.pdf

1、首都經(jīng)濟貿(mào)易大學碩士學位論文用鉆石模型分析中國奶業(yè)競爭力現(xiàn)狀姓名：趙夢珺申請學位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：宋克勤20050301ABSTRACTInchina，dairyindustryisaburgeoningone，dairymarketisadevelopingmarkettooWiththefastdevelopmentofchina’Sdomesticeconomyandincreasedincome，Chineseh

2、avechangedtheirhabitofconsumptionandimprovedtheframeworkofdiet，theybuilduphealthconsciousnesswhat’Smore，thebenefitofdairyhasbeenrecognizedbymostconsumersDemandofmilkhasincreasedfastSodairyiSoneofthemostpotentialproducts，

3、i【airyindustrycanbethenewbackboneofthedomesticeconomNanditCanbeagreatbreakthroughinstockbreedingButwhenwethinkoftherecentyearsdairyindustryhascomethroughtotsofconjunctures，suchas“thefalsemilkpowderinpuyang”，“fallingmilk”

4、，“furiouscompetitionofprice”“theinterestofstockbreedingdeclinedsharply”Thewholeindustryhasbeenoppugnedforitscreditstanding，what’StheirfutureThisthesisintroducesMichaelEPorter’S“competitiontheory’andthenscientificallyanal

5、yzesthecompetifiveabilityaboutthedairyindustrybyPorter’SDiamondmodelfromthepointofviewoftheindustrycompetitionIntheendrationalstrategieshavebeenbroughtforwardtoupgradetheircompetitiveabilityaccordingtothedairyindustry’Sc

6、ircumstanceandselfstrengthThroughanalysis，wethinkthedairyindustrywillgrowfastaccompaniedwithopportunitiesandchallengesIndespiteofthelowcompetitiveabilityandstatusinchinaatpresenttheirfuturewillbebrightandthedairyindustry