山東網通營銷渠道體系整合優(yōu)化研究.pdf

1、中國近代第一所大學FOUNDEDJN1895天洋大謦TIANJINUNIVERSlTY碩士學位論文一瑚|油—舟In學科專業(yè)：作者姓名：指導教師：工商管理趙斌陳通教授天津大學研究生院2006年5月ABSTRACTWiththereformingofthetelecommunicationsysteminourcountry，themarketofChinaTelecomhasmovedfrommonopolizedstagetooliga

2、rchstageEverytelecommunicationoperatorgraduallypaycloseattentiontoitsincomeshare，occupationrateofmarketandcustomersatisfactionTeachtheabovegoals，themostdirectmeansistopromotethemarketingserviceabilityofeveryenterpriseThe

3、historyoftelecommunicationinourcountrycanbe仃acedbackto100yearsago，buttherealmarketbasedoperationisfrom21stcenturyWithoutanyprecedentwhichCanbeconsultedintheconstructionofmarketingchannel，SOitistheonlywayforUStofinishthis

4、missiondependingonconstantlytryingandaccumulationofexperienceThependulumofconstructionofthemarketingchannelisanurgentandthornyprobleminfrontofeverytelecommunicationoperator，andthesituationofCNCShandongBranchisnoexception

5、Throughlearningfrominternationaladvancedoperatorandexploringonitsown，CNCShandongBranchhasmadealotofprogressonthemarketingchannelsconstructionHoweverwiththechangesofthemarketenvironmentquestionsinexistingchannelsbegintore

6、vealout，anditisextremelyurgenttooptimizesthechannel，BasedOilthelatesttheoryandtheexperiencesofTelecommunicationoperatorsbothinandoutofChina，consideringthecharacteristicsofproducts、customersystemandenterprises’development

7、goalofCNCShandongBranch，thispaperputforwardtheschemeofcombiningandoptimizingmarketingchannelsofCNCShandongBranchTherearefivechaptersinthispaperChapteronemadesimpleexpositiononthemarketingchannelssystemofthetelecommunicat

8、iontrade，analyzedtheenvironmentforconstructionofmarketingchannels，andhadpreliminaryresearchonotheroperators’constructionofmarketingchannelsChaptertworesearchedonthechannelssituationofCNCShandongBranch，pointedouttheexisti