專業(yè)市場的創(chuàng)新與轉(zhuǎn)型研究——義烏小商品市場共享式與獨享式共生的銷售網(wǎng)絡(luò).pdf

1、洳專j～唼碩士學(xué)位論文⑧二二豎皇塵!直晶壹揚基皇式量獨皇基基生的熊魚匭終作者姓名眩田暇速學(xué)科(專業(yè))酉虛經(jīng)進堂所在學(xué)院絲跡堂瞳浙江大學(xué)碩士學(xué)位論文專業(yè)市場的創(chuàng)新與轉(zhuǎn)型研究AbstractZhejiangProvincehaswitnessedrapideconomicgrowthandthegreatdevelopmentoftheprivateeconomyThegrowthofspecializedmanetwhichischara

2、cterizedassmallcommodities，largemarket；littleshopsbignetwork“isthemostshinningpearlontheclownofZhejiangprivateeconomywithoutanydoubtYiwuspecializedmarkethasbeenprosperinginthepastthirtyyearsdespitedifferentqueriesarisenb

3、ymanyscholarsThisthesisdiscussedandanalyzedtheinnovationandtransformationofsalesmode，amongvariousfactorsthatmayleadtotheSUCCESSofYiwuspecializedmarketfromtheperspectiveofnewinstitutionaleconomicsandnewclassicaleconomicsT

4、heauthorhaschosentheinnovationandtransformationofsalesmodeasthemainperspectiveafteracomparativeanalysisonsomedecliningspecializedmarketsandYiwuspecializedmarketThisthesisholdsthatthespecializedmarkets’weakeningfunctionof

5、reducingtransactioncosthasresultedintheverticalintegrationofsaleschannel，whichisthemaincauseofYiwuspecializedmarket’sinnovationandtransformationofsalesmodeTheauthorhasalsobuilt“saleschannelchoosingmodelofenterprise”，give

6、ntherelationbetweensales_channelchoosingandenterprisescale，andasaresultpointedouttheoptimalchoiceofspecializedmarketsThereasonthatYiwuspecializedmarkethasbeenkeepingitsprosperityistheincessantinnovationandtransformationb

7、ythemarketitselfThisthesishasdrawnaconclusionthatthetransformationfromatotallysharedsaleschanneltothesymbiosisofsharedsaleschannelandsalesverticalintegrationistheoptimalchoiceofYiwuspecializedmarket，whenmanyproducershave

8、chosenverticallyintegratedtheirsaleschannelsIntheend，theauthorbelievedthatspecializedmarketswillnotfadeawayinacertainperiodonconditionthattheykeepamindofinnovationandtransformationKeywords：Specializedmarket；Transactionco