外文翻譯--企業(yè)宣傳畫冊設計的重點

1、<p>　　The picture album design key enterprises</p><p>　　In the modern business activities, in the enterprise image promotion and picture of product marketing plays an increasingly important role in the

2、business operation, two albums, plays a role of bridge, who are you? Can you offer? Your advantage in such circumstance, can pass a beautiful picture of static in your target consumers. Enterprise and brand high-grade al

3、bum is the comprehensive embodiment of strength, using the aesthetic measure point, line and plane, unity and changes of visual langua</p><p>　　Why do enterprise product picture?</p><p>　　E

4、nterprise album and product brochures and product promotion enterprise is one of the most important form of customers due to the problem of time and space, general won't run to you personally inspects company, theref

5、ore, company and product brochures are absolutely picture of necessity. The company is the only picture quickly and effectively make customers to understand your advertising media in their heart, the biggest question? Se

6、ek your corporate culture, found potential commodities, seeking</p><p>　　How do your own album enterprise? Enterprise image pictorial design from the enterprise culture, the management idea, the background,

7、design elements such as the most suitable enterprise nature of high-grade products of the enterprise, the picture album design, the main products from the function and characteristics of the enterprise as basis, the grap

8、hical originality and design elements, the product function.</p><p>　　First of all successful arrangement of the words, Select and concept is closely related to the material. In the picture album design, mus

9、t be in "eyeballs" material selection of a material can reflect our concept of these materials, and then to comb and integration, can put on the album.</p><p>　　Finally, the product photography and

10、 design and printing also cannot be ignored. The picture quality as the picture album, also there can be no contempt. We know, now is to "read" age, many occasions are pictures to reflect problems, and played o

11、nly text. And we must in photography and design fluctuation kongfu, please the most suitable photographer photographs, the most suitable designers post-production. Of course, printing technology used paper picture is ver

12、y important also, carelessly a bit</p><p>　　hesitation, can say now to enhance the quality of the picture album design, want to accurately reflect the strength of the company, the company must be clearly pos

13、itioning in the circumstances, the differentiation ", attach importance to the "plot" picture. The picture album design from the enterprise culture, philosophy, nature, and products, to reflect business ph

14、ilosophy and spirit.</p><p>　　Enterprise publicity of annual pictorial design</p><p>　　Annual album which annual report, public institutions and the financial department of the working condition

15、s of the annual financial condition and a law report. As public organizations and enterprises, institutions and standardization of behavior of the original text has been gradually will print report to formal printing rep

16、orts, as well as more and more business organizations, financial and banking, securities market of establishment and internal mechanism of change, make annual review materia</p><p>　　In many ways, and make t

17、he picture album design annals also became a worthy of discussion topics. First, in the annals of data and writing these simple elements, itself has its natural rules and layout of seriousness, stylist to consider how to

18、 get through the graphic design vision language to create a pleasant readability. Second, the annual after all is a period of work, stylist characters should consider using the originality image, how to convert to spiri

19、t, and sends out a moving charm. The</p><p>　　The annual album cover generally marked for the year and indicate annual (a), can NUAL -- from operating characteristics, or identification symbols, or from the

20、enterprise performance, behavior, document aspects originality. According to the creative theme from the color, graphics, overall layout accmulate the pages, concise and to show the seriousness of the subject, and to hol

21、d good style. The data and graph pages is undoubtedly the design, stylist is novel, the design style, should be fully u</p><p>　　Due to the annals of seriousness and picture of the form, and regular filing i

22、s characteristic of enterprise has more and more apt, organization will have exquisite design atlas and decorous, causing its size is relatively fixed. But because only once a year, creative design, make use of the techn

23、ique of expression and materials, and more easily also too won't show in general crane.</p><p>　　But a picture the culture in three aspects: one is the artistic performances, exhibitions, is the investme

24、nt environment introduction is three. For performing program instruction and pictorial design from three aspects: the general conception to: first is to recognize the performing arts, is GuZhuangXi or modern literature e

25、vening party? Is Chinese and western drama is? Familiar with the performance of the species can start to show from the historical background and cultural characteristics, the</p><p>　　The album cover design

26、of culture and concise, can be used to shape a festival emblem inspires key to play, also can object will be a unique cultural style to the character creation of abstraction. In word processing, the title of production c

27、an be bold conception, specific instructions to achieve numerous and not messy, orderly, thus performing activities will have the exact expression connotation and attractive.</p><p>　　企業(yè)宣傳畫冊設計的重點</p>

28、<p>　　在現(xiàn)代商業(yè)活動中，企業(yè)形象宣傳圖片的產(chǎn)品營銷起著越來越重要的作用，兩份宣傳畫冊，起著橋梁紐帶的租用，你是誰？你能提供什么？在這種情況下，你的優(yōu)勢可以通過一幅美麗的靜態(tài)圖畫吸引你的目標消費者。企業(yè)和品牌高檔的畫冊中的力量的綜合體現(xiàn)，使用的審美尺度，點、線、面、統(tǒng)一和變化的視覺語言，高質量的插圖，配以高級工程師，全方位地立體地顯示企業(yè)文化、哲學以及品牌形象。創(chuàng)造性的過程中，我們將根據(jù)不同的內容、不同的特點，不同的優(yōu)勢，

29、不同的要求和主題，總體規(guī)劃、整合創(chuàng)新，以達到和諧統(tǒng)一。</p><p>　　1、為什么企業(yè)要生產(chǎn)宣傳畫冊？</p><p>　　企業(yè)的新專輯，產(chǎn)品宣傳手冊是企業(yè)推廣產(chǎn)品其中一個最重要的形式，客戶因時間和空間的限制，一般不會跑到你公司的親自考察，所以，產(chǎn)品宣傳手冊和圖片作為公司自我宣傳的工具，具有十分的必要性。在顧客心里，照片是公司唯一的能迅速而有效地使客戶了解您的廣告媒體，最大的問題是什么

30、？尋求你的企業(yè)文化，發(fā)現(xiàn)潛在的商品，尋找商機。良好的企業(yè)形象的推廣和引進，要通過潛在顧客或客戶，公司長期的圖片專輯是必要的材料。</p><p>　　企業(yè)如何擁有自己的畫冊專輯？企業(yè)形象畫冊的設計，從企業(yè)文化、經(jīng)營理念、創(chuàng)作背景、設計要素如最適合的企業(yè)組織本質問題的高檔產(chǎn)品的畫冊設計，主要從產(chǎn)品的功能及特點闡述企業(yè)基礎，圖形創(chuàng)意和設計元素以及產(chǎn)品的功能。</p><p>　　首先，語言的完

31、美安排，要選擇和理念密切相關的資料。在畫冊設計中，一定要在吸引“眼球”的材料中選用可以反映我們的理念的材料，然后對這些材料進行梳理和整合，放在宣傳畫冊專輯里。</p><p>　　最后，產(chǎn)品的攝影、設計和印刷也是不能忽視的。畫冊的畫面質量也不能輕視。我們知道，現(xiàn)在是“讀圖”時代，許多場合需要用圖片來反映問題，而把文本去掉。我們必須在攝影設計上下功夫,用最合適的攝影照片，請最合適的設計師。當然，印刷技術、使用紙張對

32、畫面也很重要，稍有不慎以前的努力都很可能將是徒勞的。畫冊設計制作的關鍵環(huán)節(jié)在于整個畫面或“策劃”。沒有猶豫，現(xiàn)在就可以說提高畫冊設計的品質，要準確地反映公司的實力，公司必須明確自己的定位，在這種情況下，要重視“策劃”照片。畫冊設計從企業(yè)文化、哲學、自然和產(chǎn)品,以反映企業(yè)經(jīng)營理念和企業(yè)精神。</p><p>　　2、企業(yè)的年度宣傳冊設計</p><p>　　年度專輯包括年度報告、公共機構和財

33、政部門的工作狀況和律法的年度財務狀況報告。作為公共性質的機構和企業(yè)單位，其機構行為的規(guī)范化和標準化的原始文本將逐漸出版印刷成為正式的印刷報告，不僅如此，越來越多的商業(yè)組織、金融機構和銀行、證券市場的建立及其內部機制的變遷，使每年來自國內外的作為交換工作的歷史材料，成為他們宣傳冊的一種獨特的表達方式。他來源于生活，生活不僅僅只是人們情感交流的工具。所以，將這種語言特征用于平面設計，不僅是一種創(chuàng)意，也是一種獨特的技術，特別適用于設計一種綜合

34、性質的藝術節(jié)，可以給一年一度的畫冊注入新的生命。</p><p>　　在許多場合，給畫冊設計提供素材的年報也成了一個有價值去討論的話題。首先，在寫年報數(shù)據(jù)這些簡單的元素中，本身有其自然的規(guī)律，他受布局的嚴重影響。設計師會去考慮如何通過視覺語言來創(chuàng)造一個令人賞心悅目又可讀性強的平面設計。第二，一年一度的工作畢竟也是在一段時間內，根據(jù)設計師的特性應該會考慮使用原始的圖像，如何將其轉化為一種精神，并讓她散發(fā)出動人的魅力

35、。這份報告是設計的基本原則。一年一度的總體設計并不是一個固定的規(guī)章條例。作為一種交流的工具，它應該結合企業(yè)管理觀念的功能和文化意識去操作。視覺號召力的經(jīng)常在封面上,加強發(fā)展的階段,使整個網(wǎng)頁,主題概念清晰,能準確傳達清晰的企業(yè)精神。</p><p>　　一年一度的專輯封面通常標明年份及說明年度(a),可以NUAL——從操作特征，或者識別符號，又或者從企業(yè)績效、企業(yè)行為、文件資料等方面尋找創(chuàng)意。根據(jù)這些創(chuàng)意主題，從

36、色彩、圖形、總體布局等各方面組成頁面，既簡潔又展示了主題的重要性，而且創(chuàng)造了獨特的風格。數(shù)據(jù)和圖頁面無疑是設計，設計師的設計是新穎的，這種設計風格，應該得到充分而又廣泛的利用。</p><p>　　由于年報的重要性和畫冊的表現(xiàn)形式，定期歸檔成為了企業(yè)越來越傾向的特點，組織機構會有設計精美而又高雅的，大小相對固定的設計圖集。但是因為一年才有一次這樣的創(chuàng)意設計，利用這樣的表現(xiàn)手法與材料也就更輕易，一般也不會顯得太過躊

37、躇。</p><p>　　而一個畫面的文化體現(xiàn)在三個方面：第一個是藝術表演，第二個是展覽，第三個是投資環(huán)境的介紹。為了執(zhí)行程序指令和畫冊設計，要從三個方面下手：一是總體構思，首先要去認識這個表演藝術，這是古裝戲還是現(xiàn)代文學的晚會？是中國戲劇還是西方戲劇？熟悉表演的種類，就可以從它的歷史背景和文化特點開始呈現(xiàn)設計理念和創(chuàng)意。第二是要讀懂表演藝術，即主題的精神實質，要能夠把握住造型的關鍵和重點去操作，從而以點帶面，體

38、現(xiàn)出其精神內涵。文章必須熟悉項目所體現(xiàn)的藝術，表達和表現(xiàn)是“語言”，這是中國民間音樂還是西方音樂？這是舞臺或者是芭蕾舞劇嗎？任何武器都有其自身的特點，任何樂器有它獨特的魅力。</p><p>　　這份年度宣傳冊的封面設計不但簡潔而且富有文化內涵，可以用來塑造一個節(jié)日的象征，以激發(fā)宣傳冊所要表達的關鍵。也可以將表現(xiàn)對象定為一屆具有獨特文化風格的抽象的角色創(chuàng)建。在字、詞處理技術中，標題的創(chuàng)建可以大膽構想，通過明確的指