飯店文化創(chuàng)意研究.pdf

1、遼寧師范大學(xué)碩士學(xué)位論文飯店文化創(chuàng)意研究姓名：林雪申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：謝春山201206AbstractInrecentyears，culturecreativityissweepingwayacrosstheworldIt1Sbringingnewopportunitiestochina’straditionalhotelwhichisfallingintothedevelopmentbottleneckAndi

2、talsOrequiresUStOstudythedevelopmentofhotelfromthepointofviewofculturecreativityThispaperwantstOapplyculturecreativityconcepttothemanagementofthehotelThisDaperwantstoapplyculturecreativitytothemanagementofhotelUnderthedr

3、ivingandupgradingroleofculturecreativity，thehotelindustrycanhaveabreakthroughofdevelopmentandfundamentallyimprovethecorecompetitivenessThenthehotelindustryhasfinallyachievingthegoalsofsustainabledevelopmentThispapersvnth

4、eticallyappliedthreeresearchmethodsofliteratureanalysis，caseanalysisandtheoreticalexplorationAccordingtoresearchrequirements，theauthorcollectedandsortedalargenumberofliteraturematerialsThispaperUSeStheoreticalanalysistoc

5、ombinetheculturecreativitv，theorieswiththemanagementofhotelAtthesametime，thisDaperstudiesspecificcaseusingtheprinciplethat“fromthetheory，returntothepractice～，aimstobeabletodirectthedevelopmentofhotelThemaincontentsofthis

6、paperaredividedinto南urparts0nthebasisofsortingdomesticliteratureoftherelationshipbetweenthehotelindustryandculture，thettrstpartDutsfo州ardtheresearchcontents，significanceandmethodsThesecondpart1Sthetheoreticalbasisofthede

7、epresearchThecontentsarethebasictheoryofculturalcreativity，includingtheconcept，characteristics，methodsandeffect；thenanalyzingthenslnganddevelopingofculturalcreativeindustryThethirdpartmainlyanalysesthestatusandfunctionof

8、culturalcreativityinthedevelopmentofthehotelindustryOnthisfoundation，thispartdiscussesthedevelopmentcountermeasuresofthehotelindustryfromculturalcreativityindifferentan91esFinally，combinedwiththespecificcaseofBeijingOrie

9、ntalhotel，thelastpartsummarizesitsexperienceandlesson，developmentofthedomestichotelindustryaimstohaveanenlightenmentfunctiontotheWecan2ettheconclusionfromthisresearch：itisinevitablethatthecombinationoftheculturalcreativi

10、tyandthehotelindustryTheintroductionoftheculturalcreativeconcepttothetraditionalhotelindustrywillbringoutthefleshvitalityandopenupthenewdevelopmentspaceTherefore，astudyonthedevelopmentofthehotelindustryfromculturalcreati