長沙農(nóng)村手機(jī)媒介研究.pdf

1、湖南大學(xué)碩士學(xué)位論文長沙農(nóng)村手機(jī)媒介研究姓名：張孝翠申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：鄧向陽20100403碩fj學(xué)位論文AbstractTheruralareasofChinaanditsmediaenvironmenthavechangedalotwiththeadvanceofthemodernizationprocessMobilephone，whichisusedtobeasymbolofidentityandstatu

2、s，isnotawonderproductanymoreInthelast，thedevelopmentofthecity’SmainstreammediaisalwaysperspectivethemecommunicationconcernsinChinaAlongthislineofthought，theresearchofruralcommunicationisedgedAlthoughthemediatechnologyisr

3、elativelywelldeveloped，thebenefitsforfarmersisverylimitedInthiscontextinordertobetterenableruralresidentstosharemediatechnologyadvancesandtoprovidetheoryandpracticesupportfortheongoingconstructionofnewruralareas，wechoose

4、LangliTownandHuangxingTownasthetargetresearchplaces，whicharetwovillagesinChangshaFirstlywepreliminarilyunderstandthemobilephoneusageinruralareas，andthentheoutlinelistsoftheinterviewsandestablishvariables，lastlyscientific

5、allydesignquestionnaireIntheimplementationprocess，combiningmethodsofquestionnairesurveyanddeepinterviewtogethertheauthorhasvisitedmorethan200ruralfamiliesandtakenback160effectivequestionnairesThecontentsofdeepinterviewha

6、vealsobeenrecordedtoberesearchedWefindthatruralresidentsagedmorethan16ownmobilephonecommonlyFromtheperspectiveofinternaldemandofmobilephoneconsuming，themostimportantconsumingmotiveisitsconvenienceofcommunicationWorkneed，

7、savingtelephonefee，beingfashionablearethesubordinatemotivesFromtheperspectiveofexternalstimulationoftheconsuming，wordofmouthininterpersonalcommunicationplaysabigroleBesides，sometraditionaladvertisementstyleslikeoutsidewa

8、lladandsalespromotioninformationinbusinesslobbyarealsotakingeffectsDifferentiobcharacteristicshavedifferentconsumptioninfunctionCommunicatingiSthevitaloneandnetworkfunctionhastheleastconsumptionInconclusionmobilephoneisw

9、idelyusedinruralareasforitsownadvantagessuchasitsmobilitytimeliness，individuation，privacyconvergencewithothermediaandSOonWealsofindthatasamethodofdeliveringinformation，mainbodyofmobilephonecommunicationhascharacteristics

10、ofChinesetraditionruralareasThecircleofgeneticrelationshipiSdominantinmainbodyofcommunicationCommunicationefrect觚dCOntentwillbevariousduetothe’useofthemobilephoneindifferentcommunicationstylesincludingmasscommunication，m