昌樂食品廠經(jīng)營發(fā)展戰(zhàn)略研究.pdf

1、山西財經(jīng)大學碩士學位論文昌樂食品廠經(jīng)營發(fā)展戰(zhàn)略研究姓名：史繼花申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：邰苧200903304AbstractMediumsizedsmallenterpriseshavebecometheimptantcomponentofeconomicsocietybythedevelopmentofrefmopennessmethan30yearsinourcountrywhichaffectsmanyaspec

2、tsofourlife.Mediumsizedsmallenterprisesarefacedwiththeincreasingcomplicatedmarketenvironmentchangebutmostofthemtakethedisdercompetitionblindexpansionsothatthedevelopmentoftheenterprisesiswrying.Onlythenoverallplantheownd

3、evelopmenttargetsthewaytoachieveittheirowndevelopmentstrategiessuitabletheycancontinuouslyacquirenewcompetitiveadvantage.Therefemediumsizedsmallenterprisesshouldfmulatetheirowndevelopmentstrategiessuitabletoachievethesus

4、taineddevelopmentofenterprises.Thispapermainlyaimedattheuseofmediumsizedsmallenterprisesdevelopmentstrategies.NowwetaketheChangleFoodplantinDatongcityShanxiprovinceasanexample.Onthebasisofindustrybackgroundenterprisestra

5、tegicenvironmentinternalstrategicresourcesanalysiscombinationofbusinesspurposebusinessscopewedeterminethefuturedevelopmentstrategicobjectofenterpriseproposetheimplementationofit.Throughthisresearchweproposethepracticable

6、strategiesapproachesfmediumsizedsmallenterprisesthatusedevelopmentstrategies.InthispaperfirstlythePESTtheyPter’sfivecompetitivemodelsareusedtoresearchtheChanglefoodplantthenothermethodsareusedtoanalysistheenterpriseinter

7、nalresources.Theenterprisedevelopmentstrategiesarefmulatedbythecombinationamongthemanagementpurposestrategicobjectives.Atlastsomeexistentquestionsareexplainedproposed.Ihopeitcanprovidethefmulationimplementationofdevelopm