我國傳媒市場化歷史進程中的經(jīng)濟學(xué)思考.pdf

1、湖南大學(xué)碩士學(xué)位論文我國傳媒市場化歷史進程中的經(jīng)濟學(xué)思考姓名：李艷申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：王國平20071010耋曼苧竺衛(wèi)苧蘭里塞i豎：墼耋登蘭曼主AbstractFromeconomicexplorationontheprimitiveofmediaandthemarketeconomics，thispaperUSeStheeconomicprincipletoconductanalysisonthetwoattrib

2、utesofthemediaandmediaproductswhichareusedasthebasisandsystemofcommunityproductionandexchangeChinesemedianotonlyhasthecharacteristicsofquasipublicgoods，butalsohasgeneralmerchandisefeature；what’smore，itonlyhasthecharacter

3、isticsofsocialjustice，butalsobelongtotheproductsinthemarketButChinesepresentmediamarketstructureperformancesare：itisnotdevelopedinahighdegreeandbalancedintheindustrialconcentration；mediaproductshaveslightdifferences；thee

4、ntryandexitbarriersarequitehigh；theoverallisinauunstableconditionThemediastructureofdifferentattributeanddifferentnaturedevelopedveryunbalanced，andthedevelopmentofthespacestructureisunbalanced，eitherThispaperretrospectst

5、hehistoryandmotiveshappenedandhappeninginChinesemediamarketingAncientCourtofficialsnewspaperistheproductoffeudalautocraticsystem，theproductwasrestrictedwithintheframeworkinapositiontobenefittheAutocraticruleAlthoughcivil

6、newspaperhaveastrongsenseofcommercialnewspapers，mostofthecontentsarerelyingonlongtermaffairsbenefittothecouP；foreignnewspaperswiththeappearanceofacommercialmediahadopenedthedoortoChinesemodemmedia，andsetagoodexampletoChi

7、neseeconomicnewspaperindustrythenationalbourgeoisienewspapers，proletarianmediaindustry；theearlydaysofnewChina，corporationalmediawasbroughtforwardandcarriedtoexecution，afterreformandopeningup，Chinesemediamarketgetsitswayi

8、ntothedirectionofmarketing，industrialization，andgrouplizationTopromotetheprocessofChinesemediamarketfactors，therearemacroeconomicfactorsandmicroeconomicreasons，includingthelevelofeconomicdevelopment，mediaregulation，thead

9、vancementintechnologypopulationenvironmentandtheinterestsbenefitofthemediaitselfThispaperalsomadeaeconomicsexplorationontheproblemsofgrouplizationandcapitaloperationinthedevelopmentofmediamarketingKeyWords：Mediamarketing