論誤導(dǎo)廣告——兼對(duì)我國(guó)相關(guān)立法和司法實(shí)踐的思考.pdf

1、華中科技大學(xué)碩士學(xué)位論文論誤導(dǎo)廣告——兼對(duì)我國(guó)相關(guān)立法和司法實(shí)踐的思考姓名：江瀅申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：經(jīng)濟(jì)法學(xué)指導(dǎo)教師：鄭友德2003.4.26華中科技大學(xué)碩士學(xué)位論文ABSlRACTMisleadingadvertisingisakindoftypicalunfaircompetitionbehaviorwhichisthefocalpointoflawsagainstunfaircompetitionofvariouscountr

2、iesIthasdirectlydamagedthelegitimaterightsandinterestsofhonestoperatorsandconsumersButOUrcountryatpresentdonotpayenoughaRentiontomisleadingadvertising，theabstractionandimperfectionoflegalclausesgivelawexecutorsdifficulty

3、inapplyinglawThethesisaimsattodoasystematic，deepresearchtomisleadingadvertisingintermsoflawtheoryandjudicialpracticeThethesiscombinesrelevantlegislationandjudiciaipracticeofforeigncountriesaswellasinternationalorganizati

4、ons，analysingthecurrentsituationofmisleadingadvertisinginOUrcountryandmakingsomesuggestionsofimprovementaboutrelevant1awarticlesChapterITwofundamentalproblemsarestudiedOneisabouteconomicanalysisofmisleadingadvertisingand

5、theotherisabouttherelationbetweenfalseadvertisingandmisleadingadvertisingThearticlestatesthatadvertisementCanbeclassifiedintotwogroupsaccordingtowhethertheclaimisliterallytrue：Onekindisfalseadvertisingandanotherkindislit

6、erallytruebutactuallylikelytomisleadconsumersChapterIIIndeterminingwhetheranyadvertisementismisleading，threeelementarystandardsshouldbefollowed：Firstdependingonthereasonableconsumerswitllcommonsensewhocomefromt11etradeci

7、rclewhichadvertisementiSdirectedat；Secondobservingfromthewholeoftheadvertisementandcomparingtheevidentpart；Third，observinginisolationatdifferentoccasionsandplacesItisgenerallybelievedthatmisleadingadvertisingisneitherlim

8、itedtotheintrinsicfalsestatementnortothestatementthatactuallymakeconsumersproducefalseimpressionInthesistheessentialfactorsofmisleadingadvertisinghavebeensummarizedtofour：Firstmaterialclaims；Second，theclaimsactuallymisle

9、dorhaveatendencytomisleadasubstantialsegmentoftheaudience；Third，theclaimsmakeconsumersproduceafalseimpressioncontmytothefactandthisfalseimpressionistotheconsumer’Sdetriment；Last，itisenoughtohaveapossibilityofmisleadingCh