日本大眾傳媒體制的特征及其發(fā)展趨勢(shì).pdf

1、日本大眾傳媒體制的特征及其發(fā)展趨勢(shì)CharacteristicsanddevelopmenttrendofJapanesemassmediasystem博士后姓名流動(dòng)站(一級(jí)學(xué)科)名稱專業(yè)(二級(jí)學(xué)科)名稱研究工作起始時(shí)問研究工作期滿時(shí)間龍一春復(fù)旦大學(xué)新聞傳播學(xué)傳播學(xué)2004年6月8日2006年6月31日復(fù)旦大學(xué)研究生院(上海)2006年6月AbstractThisreportnotonlycomprehensivelyelaborate

2、scharacteristics0fJapanesemassmediasystem，butalsoanalyzesthemanagementstyleanddevelopmentideasaboutpublicbroadcastorganizationNHKandtheorgannewspaper”AKAHATA”ofJapanesecommunistpartyThisreportstudiesthehistoricalbackgrou

3、ndofJapan’smassmediaandattemptstoexplaintheuniquecharacteristicsthatshapethemassmediasystemTheimportantpointsofthisreportinclude：1、analysisofhowtheJapanesemassmediasysteminfluencesandshapesthesocial，historicalandeconomic

4、forcesinJapan；21revelationoftheoperationalmechanismofJapanesemassmediasystemanditsmonoDolisticandbipolardevelopmenttrend；31translationofJapanesemassmediaindustrialassociations’guidingprincipleandbroadcastlawswhichhavesig

5、nificantvaluesforfuturereferenceTheconclusionsofthereportareasfollows：11ThedevelopmentenvironmentofJapanesemassmediaindustryiScompletelydifferentfromthedevelopmentenvironmentinourcountryAsacapitalistcountry，Japanstresses

6、developmentasprivateenterpriseinthemediaindustryAsmediainstitutionsJapanesemediaindustryemphasizeslegalrestraintsandprofessionalautonomy2)Japanesemediaindustryhasthefollowingthreecharacteristics：(1)exceptforpublicbroadca

7、storganizationNHK。othermediabusinessesareallcommercialprivateenterprises(2)Japanesemediaindustryisindependentofthegovernment；theinteriorcrosswisemanagementisalsobasedonafoundationofeaualityandvolunteerismaswellasgoverned

8、byautonomy(3)theinternaIorganizationalstructureofeachmediaenterpriseisconstructedbasedonmodernbusinessprinciplesTheabovethreecharacteristicsdemonstratethattheJapanesemediaindustryisoperatingwithinaninstitutionalmechanism

9、insteadofastructuralsystemlikewehadassumedOneofthescholarlycOntributionsOfthisreportiStorecognizethedifficultiesfacingtheChinesemediasysteminitsstructuraltransitionaIstageThisreportalsohelpstoswitchtheattentionfromthe’’W

10、esternculture。WesternSystem”一atypicalAmericanmediasystemmodelsomethingtheacademiapayscloseattentionto—tothe“EasterncultureWesternsystem”modeIrepresentedbytheJapanesemediasystemThefocusofthiSJapanesemodelmayhelPtheChinese