后信息時代的試用營銷研究——基于網(wǎng)絡(luò)路徑的分析.pdf

1、西北大學(xué)碩士學(xué)位論文后信息時代的試用營銷研究——基于網(wǎng)絡(luò)路徑的分析姓名：武小菲申請學(xué)位級別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：王春泉20090601AbstractThearrivalofthePostinformationeramadepeoplemoreandmorerelyon”BeingDi百talttthewayofhuman’Slifehaschangeddramaticallyandthischangeisstillongoing

2、Duringthisprocess，Themosttraditionalwayofmarketingthatisthe”Trialofmarketing”hasbeenchanged，andproducinganewformcommunicationalongwiththetimedeveloped，coupledwith”TheExperienceEconomy’helped，afterthereorganizationandpoly

3、merizationofresourcesanewkindof踴alremarketinghasbeenimportancebythemajorcompaniesResearchPapersinthecontextofpostinformationage，thetrialwebbasedmarketingcommunicationspathNetworksinvolvedintheprocessofmarketingcommunicat

4、iOIlSthroughoutthetrialplayedakeyroleinthetrialofsuchmarketingcommunicatioIIStobeestablishedandthenecessaryconditiOIlSfortheflowInvolvedinthedisseminationoftheaudience(consumers)mustfirstapplythroughtllenetworktobecome”t

5、est—off’，andthentogetthefreetrialopportunityPathbasednetworkmarketingtrialmodeofoperationofthenetworktopromotebirth”testclients”ofthisparticulartargetaudienceandbusinessgroupsandthecomposite，therefore，agrowingnumberofbus

6、inessesandprofessionalsiteandtobegintoPayattentiontotheuseofthistrialmarketingcommunicationsapproachandpracticeinthespecificoperationtoachieveacertaineffect，butatthesametimehasgivenrisetoanumberofworthattentionandconside

7、rationInthisPaperliteratureresearch，qualitativeanalysiswithaeombinationofempiriealresearchmethodshasbeenused。wecouldachievetheunityandcoordinationinqualitativeandquantitative，atthesametimeincludeemotionalexperienceandper

8、iethnographicresearchmethods，attempttomoreclearlyandaccuratelyonthetrialwebbasedmarketingcommunicationsResearchBasedonthepathofthetrialwebbasedmarketingcommunicationsinourcountr舅形sarticleforthebasicanalysisonthebasisofth

9、estudyfromtheperspectiveofthespreadofalltypesofcombingthetrialbasedonthenetworkpathofthedevelopmentofmarketingcommunicationsatthesametimetoidentifytheproblemsandimperfectofthecurrentoperation，Throughstudyofthecorrelation

10、analysis，tomakesomereferenceandattentionintheoperationofavailablemethodsandpointsSOthatthispathbasednetworkonthetrialmarketingcommunicationsmoresmoothlyandharmonyinthecontextofposttimeinformationKeywords：Postinformatione