養(yǎng)老院項目商業(yè)計劃書

1、福壽年華養(yǎng)老院項目 福壽年華養(yǎng)老院項目商業(yè)計劃書 商業(yè)計劃書目 錄第一章 執(zhí)行概覽.....................................................31.1 簡介.........................................................31.2 企業(yè)描述.....................................................

2、3 1.3 產(chǎn)業(yè)分析.....................................................31.4 市場分析.....................................................3 1.5 營銷計劃.....................................................31.6 管理團(tuán)隊與公司結(jié)構(gòu)..................

3、.........................31.7 設(shè)計和開發(fā)計劃...............................................41.8 企業(yè)設(shè)計與開發(fā)計劃 ..........................................4 1.9 融資計劃 ....................................................4第二章 企業(yè)描述.......

4、..............................................52.1 簡介 ........................................................52.2 使命陳述 ....................................................52.3 宣傳語 .......................................

5、...............5 2.4 產(chǎn)品與服務(wù) ..................................................52.5 法律地位和所有權(quán) ............................................5第三章 產(chǎn)業(yè)分析.....................................................63.1 產(chǎn)業(yè)定義 .............

6、.......................................63.2 產(chǎn)業(yè)規(guī)模、增長速度和銷售預(yù)測 ................................63.2.1 產(chǎn)業(yè)規(guī)模..............................................................................................63.2.2 增長速度.............

7、.................................................................................63.2.3 銷售預(yù)測..............................................................................................63.3 產(chǎn)業(yè)特征 ........................

8、............................63.3.1 產(chǎn)業(yè)結(jié)構(gòu)..............................................................................................6 3.3.2 參與者性質(zhì)..........................................................................

9、................73.4 產(chǎn)業(yè)趨勢 ....................................................73.4.1 環(huán)境趨勢..............................................................................................8 3.4.2 人口趨勢.........................

10、.....................................................................83.5 遠(yuǎn)期前景 ....................................................8第四章 市場分析.....................................................94.1 市場細(xì)分與目標(biāo)市場選擇 ..........

11、............................94.1.1 市場細(xì)分..............................................................................................9 4.1.2 目標(biāo)市場的選擇........................................................................

12、..........94.2 購買者行為 .................................................10 4.3 競爭者分析 .................................................104.3.1 直接競爭者...........................................................................

13、.............10 4.3.2 間接競爭者........................................................................................10第九章 融資計劃....................................................329.1 資金來源與用途說明 ...........................

14、..............329.1.1 資金來源............................................................................................32 9.1.2 資金用途說明....................................................................................329

15、.2 項目折舊 ..................................................339.2.1 工程項目折舊率..............................................................................339.2.2 項目折舊與攤銷預(yù)測（見附表 4）..........................................

16、.....339.3 項目收益報表 ..............................................339.3.1 運營成本估算....................................................................................33 9.3.2 年收入估算...........................................