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1、此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品( 含英文原文+中文翻譯) ,無(wú)需調(diào)整復(fù)雜的格式!下載之后直接可用,方便快捷!本文價(jià)格不貴,也就幾十塊錢!一輩子也就一次的事!外文標(biāo)題:Creative Product Marketing Strategies in Herbal Cosmetics of Thai SME in Bangkok Metropolitan外文作者:Sasaphon Moongvicha文獻(xiàn)出處: PSAKU Internati
2、onal Journal of Interdisciplinary Research (PSAKUIJIR) Vol. 5 No. 1 (2019) (如覺(jué)得年份太老,可改為近 2 年,畢竟很多畢業(yè)生都這樣做)英文 2822 單詞,19357 字符(字符就是印刷符),中文 5025 漢字。 (如果字?jǐn)?shù)多了,可自行刪減,大多數(shù)學(xué)校都是要求選取外文的一部分內(nèi)容進(jìn)行翻譯的。 )Creative Product Marketing Strate
3、gies in Herbal Cosmetics of Thai SME in Bangkok MetropolitanAbstract: This paper is focusing on “Creative Product Marketing Strategies in Herbal Cosmetics of Thai SME in Bangkok Metropolitan“ aims for study factors that
4、influence model of marketing strategies which comprise of independence variables and dependence variables. Independence variables referred to creative product variables such as: 1.demand condition 2. firm structure 3.fac
5、tors condition while dependence variables are supporting industries or as marketing strategies. Demand condition composes of product design that relevant to market, product and consumer circumstances. Firm structure are
6、product design policy whether company choose to be a leader, follower, benefits or production oriented when compete in the market. Factors condition are the classification of SME herbal cosmetics, those are OTOP categori
7、es A, B, C or D. The intervening variables are chances; here refer to specific of health issues in trend of health awareness that can effect to change in marketing strategies, when extraneous variables are government sup
8、port while government policy or staffs in administrative level may change with times. Research methodology using gathering and composing data from literature reviewed, summarized and analyst relationship variables from s
9、trategic plan, depth-interview and special lecture.classified into 3 categories; according to Food and Drug Administration, those are 1.generic cosmetics 2.under controlled cosmetic 3.under special controlled cosmetics w
10、hile manufactures that produce for all categories must declared to Food and Drug Administration. Thailand can be benefits from a rich nature land herbal plant and also contain of local wisdom inherit generation thru gene
11、ration. Under the National Social and Economic Development Plan no. 11 (year 2012 - 2016), the strategic management upon natural resources and environmental sustainability recognized the importance of increasing revenue
12、from natural resources and biodiversity in order to promote the economic development from genetic resources and biodiversity for value added plus the Thai style of uniqueness in pharmaceuticals, cosmetics, herbal and nat
13、ural products in term of growth, competitiveness support for liberal, middle class income countries, medical hub of Asia in order to provide for health services in this region.To promote herbal cosmetics producers need t
14、o assure and encourage the trust from all users herbal product includes pharmaceutical, healthy food, herbal beauty product, beverage, spa or product relevant. Quality standard must be guarantee and reassure for herbal i
15、n process, product since upstream to downstream, herbal as an agricultural product, herbal process in production, herbal for trade, distribution, manufacturer, suppliers and buyers. Currently marketing strategies are now
16、 facing 4.0 era, the integrated of online-offline marketing, sensational marketing, e-commerce while selling thru digital world needs to attract buyers with trendy designs follow up with customer nowadays consume product
17、 among the world of competitiveness from opened sources society here in digital world.Purposes of the studyThe purpose of this research is to study for market opportunity and market strategies for creative herbal cosmeti
18、cs of Thai SME producers by:1. Analyst for factors of independence variables and dependence variable effect to market opportunity in creative herbal cosmetics of Thai SME.2. Examine for level of factors affected to marke
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