[雙語翻譯]新零售外文翻譯—新零售體驗及其未解決的隱私問題（節(jié)選）

1、字數：英文 字數：英文 2574 2574 單詞， 單詞，13291 13291 字符；中文 字符；中文 4311 4311 漢字 漢字出處： 出處：Ava Ava Farshidi.The Farshidi.The New New Retail Retail Experience Experience and and Its Its Unaddressed Unaddressed Privacy Privacy Con

2、cerns: Concerns: How How RFID RFID and and Mobile Mobile Location Location Analytics Analytics are are Collecting Collecting Customer Customer Information[J] Information[J] Journal Journal of of Law, Law, Techno

3、logy Technology and and the the Internet.2016,7:15-38 Internet.2016,7:15-38外文文獻： 外文文獻： The New Retail Experience and Its Unaddressed Privacy Concerns: How RFID and Mobile Location Analytics are Collecting Customer Inform

4、ationINTRODUCTIONAmericans love to shop. Shoppers can shop in any platform, at any time, and anywhere to get just about anything they want. The fashion industry has been at the forefront of customizing the customer exper

5、ience, and the emergence of omnichannel has shown the significance of connecting brick and mortar stores with digital means of shopping through the Internet and mobile apps. The result of increased technology to facilita

6、te the shopping experience requires the collection of data. Where there is collection of data, there are privacy concerns to be addressed. Pam Dixon, the executive director of the World Privacy Forum, has remarked that t

7、he media has focused on companies’ tracking through Internet browsers, but the public is, for the most part, unaware of how brick and mortar stores are tracking them. She comments, “This is an entire business model that

8、has sprung up that I think maybe three people in the entire country know about outside the industry.” Some of the technology that fashion retailers are now using is so foreign to legal regulators that the privacy implica

9、tions have not yet been clearly confronted. Throughout the shopping evolution further personalize ads, correspondence, and offers, but it also can put together independently anonymous information to identify an individua

10、l.Companies like Amazon use this data as a recommendation mechanism by monitoring everything that their customers do transactionally and even noting information on the purchases that are not actually made. Even though th

11、e consumer is providing a great amount of information, they are getting more accurate recommendations from Amazon.3.eStoresa.RFIDBeginning around 2012, retail stores began incorporating radio frequency identification (“R

12、FID”) tags into their products. RFID is used to replace bar codes to help in inventory management. RFID tags are small electronic devices used to receive and transmit information from radio frequencies. Using this techno

13、logy makes the distribution of products and materials more beneficial by keeping track of inventory and limiting costs, which serves as a mutual benefit to consumers as well as businesses. Beyond attaching to individual

14、garments, RFID tags can be attached to materials used for shipping that can help let a manufacturer know where the products are until they reach the retailer. A benefit to RFID tags is that they are reusable and can be r

15、emoved from the garment at checkout, which is cost effective for retailers. By providing accurate information on the availability of inventory and how to avoid stock-outs, RFID technology elevates the modern day shopper’

16、s experience that expects to find what they want when they want it. The technology takes some of the responsibility away from the employees so they can better assist customers. Additionally, it assists retailers and manu

17、facturers to better serve their retail spaces by looking at shopping patterns to make their supply chain more efficient. It seems to be a win for both the consumer and the manufacturer.b.Customer TrackingTechnology used