[雙語翻譯]農(nóng)學(xué)專業(yè)農(nóng)產(chǎn)品銷售外文翻譯—信息通信技術(shù)在農(nóng)產(chǎn)品營銷中的應(yīng)用研究（原文）

1、International Journal of Research in IT and Management (IJRIM) Available online at: http://euroasiapub.org Vol. 7, Issue 2, February- 2017, pp. 21~27 ISSN(o): 2231-4334 | ISSN(p): 2349-6517 | Impact Factor: 6.505 |

2、 Thomson Reuters Researcher ID: L-5236-2015 International Journal of Research in IT & Management Email:- editorijrim@gmail.com, http://www.euroasiapub.org An open access scholarly, Online, print, peer-reviewed, inte

3、rdisciplinary, monthly, and fully refereed journal 21 Marketing Agricultural Products through ICT – An acceptance study Prof. Shakeela Banu C1, Research Scholar, Reva University, Bangalore, Karnataka, India Bangalore,

4、 Karnataka, India Dr. Narayan Reddy2, Professor, School of Management Studies, Reva University, Bangalore, Karnataka, India Dr. Raju Ramakrishna Gondkar3, Professor & Head, Dept of MBA, Nagarjuna College of Engi

5、neering, Bangalore, Karnataka, India Abstract: Keywords: Agricultural marketing, awareness of marketing schemes, problems of marketing, target section for ICT, factors effecting ICT. The paper is a study of the impact

6、 of various agricultural schemes introduced in the Karnataka state by the Givernment to enhance better market availability to farmers. Marketing in the state of Karnataka – Gauribidanur Taluk, Chickballapur Dist, Karna

7、taka is considered in this study. This geogrophical region is choosen as it close to the IT hub of the country – Bangalore and is well connected by roads and various information sources. The introduction of ICT is the

8、 most obvious means to enhance the lives of farmers. However it is to be studied why the previously introduced measures are not so effective and the reasons for farmers to rollback to older methods of marketing. This p

9、aper makes an attempt to understand the various reasons and then use this as a basis to develop a new model of ICT which will be implemented and used for a more effective reform. The design and changes in the question

10、naire were prompted by the need of data. The reasons for people to stop using a specific scheme gave us the insight of the problems faced. It was interesting to note that social status and the economic factors also pla

11、yed an important role in adopting the marketing schemes and methods. International Journal of Research in IT and Management (IJRIM) Vol. 7, Issue 1, January - 2017 ISSN(o): 2231-4334 | ISSN(p): 2349-6517 | Impact Fact

12、or: 65.905 International Journal of Research in IT & Management Email:- editorijrim@gmail.com, http://www.euroasiapub.org An open access scholarly, Online, print, peer-reviewed, interdisciplinary, monthly, and fully

13、refereed journal 23 Marketing Yard Marketing yard is a facility provided by the state government to sell the agricultural products produced by the farmers. The government has a minimum price fixed for all the items. This

14、 price is fixed based on the demand and production as per the statistics available with the government. Agencies There are a number of agencies who would provide all the inputs for agricultural, these include rain data,

15、 seeds, manure, fertilizers, insecticides, relevant information at the right time and finally tools’ support if needed. These agencies provide the farmer with agreed sum and take the crop. The method though is not very p

16、opular, is picking up in areas where perishable products are grown and on a small time farming basis. [7] Wholesale purchase at the field This is the process of selling the crop at a very early stage of growth. The buye

17、r after an inspection of the field fixes a price and buys the crop even before the crop begins to show up. This is a gamble on both the parties as the expectancy is evaluated even before the right time. The farmer gets r

18、espite and protection from fall of price that may happen. However though not a popular method, it is still in practice for vegetables and other preliminary crops. Marketing Agents The marketing agents fund the farmers in

19、 time of need and ensure that the farmer sells his crops to them. This is a very old practice followed from ages and though has been severely criticized by the Governments and various other organizations has still manage

20、d to survive due to the loop holes and hardships that prevail in a farmer at various stages of farming. This leads to selling of crops at a much lower price in comparison to the market price. The farmers usually take com

21、fort in the fact that the cost of transportation, harassment in open market and a long wait for settlement are not suffered. [8] Contract farming The method though not implemented in all the states still has a good amoun

22、t of effect on the perishable agricultural products. This scheme is more modified by the private players to ensure that all the initial investment need for farming is provided by them and would have a price fixed well in

23、 advance so that the farmers have a ready market in hand. Major Problems Faced by the Farmers There are a number of problems that ponder during the farming cycle. The process of farming depends on number of parameters l

24、ike the climate, rain, fertility of the soil, quality of seeds, manure, fertilizers, availability of labor, transportation, availability of tools, in-time information of change in water flow in canals, quantity of water

25、that will be made available to them, market fluctuations and so on[8]. All these factors should come clean, good and in time for a crop to be harvested and sold at a profit! These parameters are only an indication to the

26、 complexity faced by our farmers. Survey of the Geoerophical area The geographical area of Gauribidanur Taluk, Chickballapur Dist, Karnataka is divided into six hoblies (defined as a cluster of adjoining villages adminis

27、tered together for tax and land tenure purposes in the states of Karnataka and Andhra Pradesh, India). Each of these hoblies has an average of 39 villages in each. There is a total of 86,27 hectors of geographical land