[雙語翻譯]互聯(lián)網(wǎng)營銷外文翻譯—最有效的數(shù)字營銷策略與方法：文獻綜述

1、字數(shù)：英文 字數(shù)：英文 2773 2773 單詞， 單詞，16290 16290 字符；中文 字符；中文 5353 5353 漢字 漢字出處： 出處：Charles Charles Gibson.The Gibson.The Most Most Effective Effective Digital Digital Marketing Marketing Strategies Strategies and and Appr

2、oaches: Approaches: A Review Review of of Literature[J]International Literature[J]International Journal Journal of of Scientific Scientific and and Research Research Publications.2018,8(2):12-16 Publications.2018,

3、8(2):12-16外文文獻： 外文文獻： The Most Effective Digital Marketing Strategies and Approaches: A Review of LiteratureAbstract- The rise in popularity of organizations integrating technology into their marketing strategy, directs

4、attention to the need for an in-depth review of digital marketing strategies. Making a strategic shift to client-centered marketing strategies, provide businesses the opportunity to engage in a new era of innovative mark

5、eting practices, that use digital marketing to meet their primary marketing requirements. A literature review of the most effective digital marketing approaches, provide companies with valuable tools to target a larger a

6、udience, using a combination of emerging technologies and some aspects of traditional marketing. The present study provided individuals, companies, organizations, businesses and researchers, with digital marketing strate

7、gies to increase visibility to their target market.Index Terms- Marketing, Business, Digital Marketing, Advertising, Internet MarketingI.INTRODUCTIONThe implementation of digital marketing into business strategy has beco

8、me a more regularly used strategy. Gaikwad & Kate (2016) noted that marketing has always been around. Zimmer (2017) stated that “marketing is concerned with a A marketing strategy that use technology to enhance an or

9、ganization’s ability to obtain more exposure starts with a sound strategy. Longo (2016) concurred with these thoughts by expressing that strategy in digital marketing must be prioritized. The President of EDventure Holdi

10、ng Inc., Esther Dysan, explained that the internet is not just an additional sales or advertising method, but has become a tool that has essentially revamped the way that an organization does business. The President of E

11、Dventured continued to express that digitalization is projected to have exponential growth in the future (Patrutiu Baltes, 2016).Client-focused StrategyMaximization of organization-to-client exposure must by a primary ma

12、rketing goal of an organization that seeks to successfully make contact with prospective customers. Piñeiro-Otero & Martínez-Rolán (2016) explained that the traditional production focused paradigm was

13、challenged some years later by Lauterborn’s user-centered model. The new model made a shift in focus from the attention being on production to the user. The thoughts regarding user-centered marketing strategy is resonate

14、d by Patrutiu Baltes (2016), which further elaborated on digital marketing’s role in ensuring that the focus remains on the consumer. The scholar of the Transylvania University of Brasov voiced similar concerns of those

15、expressed by Piñeiro-Otero & Martínez-Rolán (2016), by elucidating that the attention given to the customer essentially has been “dethroned” by excessive focused being placed on the product.II.PURPOSEI

16、n a literature review composed by Eryigit (2017), a need for further research regarding marketing in specific areas was identified. The purpose of this present study is to examine digital marketing’s best practices. This