[雙語翻譯]--外文翻譯--互聯(lián)網(wǎng)營銷的問題和前景（節(jié)選）

1、3100 單詞， 單詞，1.8 英文字符， 英文字符，5100 漢字 漢字出處： 出處：Mohammad T, Deepak S, Pooja K. Problems And Prospects Of Internet Marketing[J]. Journal of Internet Banking by distance, time zones and language; and by national difference in

2、 government regulation, culture and business systems. National economies are merging into an interdependent global economic system. The rapidly emerging global economy raises a multitude of issues for business both larg

3、e and small. It creates opportunities for business to expand their revenues, drive down their costs and boost their profits. While the emerging global economy created opportunities such as this for new entrepreneurs and

4、established business around the world, it also give rise to challenges and threats that yesterday’s business did not have to deal with.A powerful force drives the world towards a converging commonalty, and that force is

5、technology. It has proletarianized communication, transport and travel. The result is a new commercial reality – the emergence of global markets for standardized consumer products on a ^Dissemination throughout the compa

6、ny of real-time inbound and in-progress inventory data.2. Operation: the production process, in many cases a series of sub activities that can be represented on a detailed value chain analysis. ^Integrated information ex

7、change, scheduling, and decision-making in in-house plants, contract assemblers, and components suppliers. ^Real time available -to- promise and capable-to-promise information available to the sales force and channels.3.

8、 Outbound logistics: taking the products of the company, storing them if necessary and distributing them to the customer in a timely manner. ^ Real-time transaction of orders whether initiated by an end consumer, a sales

9、 person, or a channel partner. ^Automated customer-specific agreements and contract terms. ^Collaborative integration with customer forecasting system. ^Integrated channel management including information exchange, warra

10、nty claims, and contract management.To these basic primary activities Porter adds two further activities:1. Marketing and sales: finding out the requirement of potential customers and letting them know of the products an

11、d services that can be offered. ^ On-line sales channels including websites and marketplaces ^On-line product configurators ^Push advertising ^Tailored on-line access ^Real time customer feedback through Web surveys ^Cus

12、tomer profiling2. Service: any requirement for installation or advice before delivery and then after-sales service once the transaction is completed. ^On-line support of customer service representatives through e-mail re

13、sponse management, billing integration. ^Customer self-service via Web sites and intelligent service request processing including updates to billing and shifting profiles.To support these primary functions there will be

14、a company infrastructure that performs a number of support activities. Porter classify these activities as:1. Procurement: The function of finding suppliers of the materials required as input to the operations of the org

15、anization. Procurement is responsible for negotiating quality supplies at an acceptable price and with reliable delivery. ^Internet-enabled demand planning; real-time available-to-promise/capable-to -promise and fulfill

16、ment ^Automated “requisition to pay“ ^Direct and indirect procurement via marketplaces, exchanges, auctions.2. Technology development: The organizations need to update its production processes, train staff and to manage