別墅

1、第1頁共38頁目錄前言............................................................................................................................5第一部分第一部分執(zhí)行概要執(zhí)行概要....................................................................

2、................................6一、項(xiàng)目概述......................................................6二、項(xiàng)目發(fā)起人簡介................................................6三、股東單位......................................................7第二部分第二部

3、分項(xiàng)目提供的產(chǎn)品和服務(wù)項(xiàng)目提供的產(chǎn)品和服務(wù)..............................................................................8一、項(xiàng)目的創(chuàng)意和定位..............................................8（一）項(xiàng)目創(chuàng)意..................................................8（二）項(xiàng)目

4、定位..................................................8二、項(xiàng)目優(yōu)勢......................................................9（一）地理位置優(yōu)越，交通便利....................................9（二）具有較大的市場空間和目標(biāo)客戶群體..........................9（三）與園區(qū)內(nèi)多個

5、項(xiàng)目形成資源共享及優(yōu)勢互補(bǔ)....................9（四）創(chuàng)新的“大型人工湖＋旅游＋酒店式別墅”經(jīng)營模式...........10三、項(xiàng)目規(guī)劃及建設(shè)方案...........................................10（一）項(xiàng)目地址.................................................10（二）酒店式湖景別墅規(guī)劃設(shè)計(jì)...................

6、................11（三）項(xiàng)目經(jīng)營范圍.............................................12（四）項(xiàng)目實(shí)施保障條件.........................................12第三部分第三部分項(xiàng)目背景及其可行性項(xiàng)目背景及其可行性..................................................................

7、............1313一、宏觀經(jīng)濟(jì)的配合...............................................13（一）社會消費(fèi)水平穩(wěn)步提高.....................................13（二）旅游行業(yè)為政府扶持性行業(yè).................................13（三）酒店式別墅面臨良好的發(fā)展機(jī)遇...........................

8、..14二、當(dāng)?shù)卣罅χС旨皟?yōu)惠政策...................................14（一）生態(tài)園項(xiàng)目獲得天津市及靜?？h政府大力支持.................14第3頁共38頁第七部分第七部分市場銷售市場銷售..................................................................................................2

9、323一、市場計(jì)劃.....................................................23（一）市場進(jìn)入.................................................23（二）市場開發(fā).................................................23二、銷售策略..................................

10、...................23三、公共關(guān)系.....................................................24（一）平面媒體廣告.............................................24（二）電視媒體廣告.............................................24（三）廣播廣告...................

11、..............................24（四）互聯(lián)網(wǎng)廣告...............................................24（五）戶外廣告.................................................24第八部分第八部分項(xiàng)目的運(yùn)營與管理項(xiàng)目的運(yùn)營與管理.................................................

12、.................................2525一、治理結(jié)構(gòu).....................................................25（一）關(guān)于股東與股東大會.......................................25（二）關(guān)于董事與董事會.........................................25（三）關(guān)于監(jiān)事與監(jiān)事會....

13、.....................................26二、管理團(tuán)隊(duì).....................................................26三、激勵與約束...................................................26第九部分第九部分投資估算投資估算............................................

14、......................................................2828一、項(xiàng)目實(shí)施進(jìn)度.................................................28二、投資估算及資金籌措...........................................28三、運(yùn)營第一年流動資金明細(xì)..................................

15、.....29第十部分第十部分經(jīng)濟(jì)效益分析經(jīng)濟(jì)效益分析..........................................................................................3030一、收入預(yù)測.....................................................30（一）出租比例預(yù)測.............................

16、................30（二）租賃價格預(yù)測.............................................31（三）租賃收入預(yù)測.............................................31二、成本費(fèi)用預(yù)測.................................................32三、利潤及投資報(bào)酬率預(yù)測...................