草房子樂園概念性規(guī)劃方案

1、《江蘇省鹽城市鹽都區(qū)中興街道草房子樂園概念性規(guī)劃（20142025）》1目錄目錄目錄......................................................................................................................................................1第一章第一章規(guī)劃總綱規(guī)劃總綱.............

2、...................................................................................................................3一、規(guī)劃范圍..................................................................................................

3、.........................................................3二、規(guī)劃依據(jù)...........................................................................................................................................................3

4、三、規(guī)劃期限...........................................................................................................................................................3四、規(guī)劃性質(zhì)....................................................

5、.......................................................................................................3五、規(guī)劃原則..............................................................................................................

6、.............................................3第二章第二章場地解讀場地解讀................................................................................................................................4一、區(qū)位交通.........................

7、..................................................................................................................................4二、場地現(xiàn)狀...................................................................................

8、........................................................................5（一）土地利用現(xiàn)狀........................................................................................................................................5（

9、二）自然生態(tài)現(xiàn)狀........................................................................................................................................5（三）基底建筑現(xiàn)狀..................................................................

10、......................................................................5三、資源提煉...............................................................................................................................................

11、............6（一）田園生態(tài)...............................................................................................................................................6（二）兒童文學.................................................

12、..............................................................................................6（三）草房子文化.....................................................................................................................

13、.......................6四、SWOT分析.........................................................................................................................................................6五、場地解讀總結(jié)..........................

14、.........................................................................................................................6第三章第三章背景分析背景分析....................................................................................

15、............................................7一、鹽城發(fā)展重心向旅游蔓延................................................................................................................................7二、兒童游樂項目供不應求.....................

16、...............................................................................................................8三、草房子兒童文學底蘊深厚...............................................................................................

17、.................................8四、周伙施灣場地條件切實可行............................................................................................................................9（一）必要性研判.......................................

18、.....................................................................................................9（二）可行性研判..............................................................................................................

19、..............................9五、新一代兒童樂園呼之欲出..............................................................................................................................10（一）4D體驗型........................................

20、....................................................................................................10（二）主題和風情體驗型...........................................................................................................

21、...................10（三）觀光型.................................................................................................................................................10（四）情境模擬型......................................

22、....................................................................................................11（五）兒童樂園發(fā)展趨勢——生態(tài)兒童樂園時代的來臨..........................................................................11六、兒童游樂項目開發(fā)經(jīng)驗借鑒....

23、......................................................................................................................11（一）上海安徒生童話公園........................................................................................

24、..................................11（二）蘇州格林鄉(xiāng)村公園..............................................................................................................................12（三）洛卡王國兒童職業(yè)體驗館...............................

25、...................................................................................12（四）案例啟示................................................................................................................................

26、.............12第四章第四章戰(zhàn)略定位戰(zhàn)略定位..............................................................................................................................1313一、發(fā)展思路.......................................................

27、..................................................................................................13二、目標愿景..................................................................................................................

28、.......................................13（一）目標定位.............................................................................................................................................13（二）主題愿景......................

29、.......................................................................................................................13三、發(fā)展戰(zhàn)略.............................................................................................

30、............................................................13四、總體定位........................................................................................................................................................

31、.13五、主題形象.........................................................................................................................................................13六、市場定位..................................................

32、.......................................................................................................14（一）市場定位............................................................................................................

33、.................................14（二）細分市場定位.....................................................................................................................................14七、核心策略...................................

34、......................................................................................................................14第五章第五章空間布局空間布局......................................................................................

35、........................................1515一、布局原則.........................................................................................................................................................15二、空間構(gòu)思.........

36、................................................................................................................................................15三、功能分區(qū)....................................................................

37、.....................................................................................16（一）童年印象——入口綜合服務區(qū).........................................................................................................16（二）水韻田園——蓮

38、荷濕地景觀帶.........................................................................................................16（三）追憶童年——文化板塊..............................................................................................

39、.......................16（四）七彩童年——體驗板塊.....................................................................................................................17（五）趣味童年——運動板塊..................................................

40、...................................................................17（六）園林苗圃——休閑板塊.....................................................................................................................18（七）水上樂園——動感板塊......

41、...............................................................................................................18（八）阡陌田園——農(nóng)業(yè)板塊..............................................................................................

42、.......................18第六章第六章重點項目重點項目..............................................................................................................................1919一、項目架構(gòu).............................................

43、............................................................................................................19二、重點項目........................................................................................................

44、.................................................19（一）“童年印象”系列重點項目...............................................................................................................19（二）“水韻田園”系列重點項目..........................

45、........................................................................................21（三）“追憶童年”系列重點項目..................................................................................................................2

46、1（四）“七彩童年”系列重點項目..................................................................................................................23（五）“趣味童年”系列重點項目.........................................................................

47、.........................................25（六）“園林苗圃”系列重點項目..................................................................................................................26（七）“水上樂園”系列重點項目...............................

48、...................................................................................27（八）“阡陌田園”系列重點項目..................................................................................................................28第七章第

49、七章旅游產(chǎn)品旅游產(chǎn)品..............................................................................................................................2929一、旅游產(chǎn)品需求分析......................................................................

50、...................................................................29二、旅游產(chǎn)品開發(fā)原則.........................................................................................................................................30（一

51、）注重品牌特色、差異開發(fā)原則.........................................................................................................30《江蘇省鹽城市鹽都區(qū)中興街道草房子樂園概念性規(guī)劃（20142025）》3第一章規(guī)劃總綱第一章第一章規(guī)劃總綱規(guī)劃總綱一、規(guī)劃范圍一、規(guī)劃范圍項目位于江蘇省鹽城市西郊朱瀝溝下游。北側(cè)為鹽淮高速，西側(cè)為朱

52、瀝溝，規(guī)劃總用地面積約54.218公頃。場地周邊為蘇北平原農(nóng)田，場地上有保存較好的蘇北老學校和村落。二、規(guī)劃依據(jù)二、規(guī)劃依據(jù)1、法律、法規(guī)、法律、法規(guī)《中華人民共和國水法》《中華人民共和國水污染防治法》《中華人民共和國水利法》《中華人民共和國城鄉(xiāng)規(guī)劃法》《中華人民共和國環(huán)境保護法》《中華人民共和國環(huán)境保護行業(yè)標準HJT3382007》《中華人民共和國河道管理條例》《中華人民共和國航道法》《中華人民共和國土地管理法》《中華人民共和國旅游法

53、》（2013年10月1日施行）《全國工農(nóng)業(yè)旅游示范點檢查標準（試行）》《江蘇省鄉(xiāng)村旅游區(qū)（點）等級劃分與評定》等?！尔}城市市區(qū)飲用水源保護區(qū)污染防治管理規(guī)定》2、技術(shù)標準、技術(shù)標準《旅游規(guī)劃通則》（GBT189712003）《景區(qū)（點）質(zhì)量等級的劃分與評定》（GBT177752003）《旅游資源分類、調(diào)查與評價》（GBT189722003）《度假區(qū)等級劃分標準》（GBT263582010）《村鎮(zhèn)規(guī)劃標準》（GB501882006）3、上

54、位規(guī)劃與相關(guān)研、上位規(guī)劃與相關(guān)研究《國民休閑綱要》《江蘇省“十二五”旅游產(chǎn)業(yè)發(fā)展規(guī)劃》《江蘇沿海地區(qū)發(fā)展規(guī)劃（20092020）》《鹽城市城市總體規(guī)劃（20052020）》《鹽城市旅游發(fā)展總體規(guī)劃（20062020）》《鹽城市沿海旅游發(fā)展專項規(guī)劃（20072020）》《鹽城市鹽都區(qū)國民經(jīng)濟和社會發(fā)展第十二個五年規(guī)劃綱要》《鹽城市旅游業(yè)“十二五”規(guī)劃》《鹽城市鹽都區(qū)旅游總體規(guī)劃（20092025）》《鹽都區(qū)旅游局2010年和“十一五”工作

55、總結(jié)暨“十二五”工作思路》《鹽都區(qū)“十二五”現(xiàn)代農(nóng)業(yè)發(fā)展規(guī)劃》《鹽都區(qū)鄉(xiāng)村旅游發(fā)展總體規(guī)劃（20112020）》三、規(guī)劃期限三、規(guī)劃期限規(guī)劃期限從2014年至2025年，共11年。規(guī)劃將草房子樂園旅游發(fā)展建設進程分為三個階段：近期（2012—2017）基礎建設期中期（2018—2020）提檔升級期遠期（2021—2025）穩(wěn)定發(fā)展期四、規(guī)劃性質(zhì)四、規(guī)劃性質(zhì)依據(jù)國家《旅游規(guī)劃通則》規(guī)定，本規(guī)劃屬于旅游總體規(guī)劃的概念性規(guī)劃范疇，是對中興街道