sm-mc-001廣告的圖像和標(biāo)準(zhǔn)

1、StardOperatingProceduresSales&Marketing市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售部標(biāo)準(zhǔn)操作程序部標(biāo)準(zhǔn)操作程序部標(biāo)準(zhǔn)操作程序部標(biāo)準(zhǔn)操作程序__________________________________________DepartmentHead部門(mén)總監(jiān)GeneralManager總經(jīng)理Date日期Date日期Subject主題主題主題主題：AdvertisingGraphicsStards：廣告的圖像和

2、標(biāo)準(zhǔn)EffectiveDate執(zhí)行日期執(zhí)行日期執(zhí)行日期執(zhí)行日期:July12011：2011年7月1日PolicyNo制度編號(hào)制度編號(hào)制度編號(hào)制度編號(hào):SMMC001Issuedby發(fā)布發(fā)布發(fā)布發(fā)布:DOSM:市場(chǎng)銷(xiāo)售總監(jiān)Page頁(yè)數(shù)頁(yè)數(shù)頁(yè)數(shù)頁(yè)數(shù):1of1:第一頁(yè)Approvedby批準(zhǔn)人批準(zhǔn)人批準(zhǔn)人批準(zhǔn)人:GeneralManager:總經(jīng)理Distribution分發(fā)分發(fā)分發(fā)分發(fā):ExecutiveCommitteeAllAssoc

3、iates:高級(jí)行政委員會(huì)全體員工Objective目標(biāo)目標(biāo)目標(biāo)目標(biāo)：：：：ThepurposeofthispolicyistopresentthepublicwithconsistentpromotionalcommunicationswhichunderlinetheconsistencyofhighstardsservicethatourcustomersexpectfromeveryHowardJohnsonHotel.這個(gè)政策

4、的目的是為了向公眾呈現(xiàn)始終如一的市場(chǎng)推廣，著重強(qiáng)調(diào)維持顧客從豪生品牌期待的獲得的高標(biāo)準(zhǔn)和高質(zhì)量的服務(wù)一致性這個(gè)特點(diǎn)。.PolicyStatement政策政策政策政策：：：：ItisthepolicyofHowardJohnsonCpationthatalladvertisingmaterialpreparedbythehotelmustadheretographicstardscontainedintheAdvertisingManua

5、lbeconsistentindesignpresentationwithwldwidenationalcodinatedadvertisingprogrammes.Fmatguidelinesissuedfromtimetotimefthepreparationofadvertisingmustbeadheredto.豪生集團(tuán)政策規(guī)定所有酒店準(zhǔn)備的廣告題材必須堅(jiān)持廣告守則中所包含的圖片標(biāo)準(zhǔn)，并且與全球和全國(guó)相應(yīng)的廣告計(jì)劃的設(shè)計(jì)和呈現(xiàn)保

6、持一致。堅(jiān)持所有廣告的準(zhǔn)備都符合不時(shí)發(fā)行的格式指導(dǎo)方針。Procedures程序程序程序程序：1.All4colourprintingmustbeapprovedbytheMarketingCommunicationsManagerDOSMGeneralManagerpritomakingcolourseparations.所有4色印刷在進(jìn)行色彩分割之前必須經(jīng)過(guò)市場(chǎng)傳訊經(jīng)理，市場(chǎng)銷(xiāo)售總監(jiān)和總經(jīng)理的批準(zhǔn)。2.Afteranitemisap

7、provedthematerialmustbesubmittedtotheMarketingCommunicationManagerfinfmationrecd.所有的材料必須在項(xiàng)目得到批準(zhǔn)后提交市場(chǎng)傳訊經(jīng)理進(jìn)行知會(huì)和存檔。3.All4colourexternalprintingmustbeapprovedbytheCpateOfficeMarketingManagerProjectspritomakingcolourseparatio

8、nstoensuregraphicstardsaremet.ThisincludespromotionsofcpateprogrammessuchasGoldPassptetc.所有外部的4色印刷在進(jìn)行色彩分離前必須得到總部項(xiàng)目市場(chǎng)經(jīng)理的批準(zhǔn)確保達(dá)到圖像標(biāo)準(zhǔn)。這也包括總部的推廣計(jì)劃，例如XXX，等。StardOperatingProceduresSales&Marketing市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售市場(chǎng)銷(xiāo)售部標(biāo)準(zhǔn)操作程序部標(biāo)準(zhǔn)操作程序部

9、標(biāo)準(zhǔn)操作程序部標(biāo)準(zhǔn)操作程序__________________________________________DepartmentHead部門(mén)總監(jiān)GeneralManager總經(jīng)理Date日期Date日期Subject主題主題主題主題：AdvertisingGraphicsStards：廣告的圖像和標(biāo)準(zhǔn)EffectiveDate執(zhí)行日期執(zhí)行日期執(zhí)行日期執(zhí)行日期:July12011：2011年7月1日PolicyNo制度編號(hào)制度編號(hào)制度編

10、號(hào)制度編號(hào):SMMC001Issuedby發(fā)布發(fā)布發(fā)布發(fā)布:DOSM:市場(chǎng)銷(xiāo)售總監(jiān)Page頁(yè)數(shù)頁(yè)數(shù)頁(yè)數(shù)頁(yè)數(shù):1of1:第一頁(yè)Approvedby批準(zhǔn)人批準(zhǔn)人批準(zhǔn)人批準(zhǔn)人:GeneralManager:總經(jīng)理Distribution分發(fā)分發(fā)分發(fā)分發(fā):ExecutiveCommitteeAllAssociates:高級(jí)行政委員會(huì)全體員工Objective目標(biāo)目標(biāo)目標(biāo)目標(biāo)：：：：Thepurposeofthispolicyistopresen

11、tthepublicwithconsistentpromotionalcommunicationswhichunderlinetheconsistencyofhighstardsservicethatourcustomersexpectfromeveryHowardJohnsonHotel.這個(gè)政策的目的是為了向公眾呈現(xiàn)始終如一的市場(chǎng)推廣，著重強(qiáng)調(diào)維持顧客從豪生品牌期待的獲得的高標(biāo)準(zhǔn)和高質(zhì)量的服務(wù)一致性這個(gè)特點(diǎn)。.PolicyState

12、ment政策政策政策政策：：：：ItisthepolicyofHowardJohnsonCpationthatalladvertisingmaterialpreparedbythehotelmustadheretographicstardscontainedintheAdvertisingManualbeconsistentindesignpresentationwithwldwidenationalcodinatedadvertisi

13、ngprogrammes.Fmatguidelinesissuedfromtimetotimefthepreparationofadvertisingmustbeadheredto.豪生集團(tuán)政策規(guī)定所有酒店準(zhǔn)備的廣告題材必須堅(jiān)持廣告守則中所包含的圖片標(biāo)準(zhǔn)，并且與全球和全國(guó)相應(yīng)的廣告計(jì)劃的設(shè)計(jì)和呈現(xiàn)保持一致。堅(jiān)持所有廣告的準(zhǔn)備都符合不時(shí)發(fā)行的格式指導(dǎo)方針。Procedures程序程序程序程序：1.All4colourprintingmus

14、tbeapprovedbytheMarketingCommunicationsManagerDOSMGeneralManagerpritomakingcolourseparations.所有4色印刷在進(jìn)行色彩分割之前必須經(jīng)過(guò)市場(chǎng)傳訊經(jīng)理，市場(chǎng)銷(xiāo)售總監(jiān)和總經(jīng)理的批準(zhǔn)。2.AfteranitemisapprovedthematerialmustbesubmittedtotheMarketingCommunicationManagerfinf

15、mationrecd.所有的材料必須在項(xiàng)目得到批準(zhǔn)后提交市場(chǎng)傳訊經(jīng)理進(jìn)行知會(huì)和存檔。3.All4colourexternalprintingmustbeapprovedbytheCpateOfficeMarketingManagerProjectspritomakingcolourseparationstoensuregraphicstardsaremet.Thisincludespromotionsofcpateprogrammess