2023年全國碩士研究生考試考研英語一試題真題（含答案詳解+作文范文）_第1頁
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1、1外文翻譯原文MaterialSource:ServiceScienceManagementEngineeringEducationfthe21stCentury.SPRINGERNJpp.330333.(2008)Auth:FynesBrianLallyAnneMarieAbstractIdentifyingthenatureofserviceexperiencesisrecognisedasbeingofprimaryimptanc

2、eintheshapingofanenhancedcompetitivepositionfindustryhoweverservicemanagersoftenhavedifficultyarticulatingthetruenatureoftheirserviceconcept.Thedefinitionofserviceconceptisafundamentalpartofthestrategicadvantageseekingpr

3、ocessesofservicedesignservicedevelopmentserviceinnovation.Inresponsetothecompetitiveimperativefimprovedproductservicedevelopmentthispaperwilldevelopaconceptualmodelofthecomponentsofserviceexperiencetheprocessbywhichthese

4、rviceconceptcanbearticulated.IntroductionThetermNewProductDevelopmentiginatedinthemanufacturingsectbuthasmerecentlycometorepresentanyimprovementalterationtoproductserviceattributessoisoftenusedinterchangeablyindiscussing

5、servicedevelopment.BoozAllenthefuzzyfrontendtheexecutionientatedbackend.Khurana&Rosenthaldefinethe“fuzzyfrontend”oftheprocessastheptionofthe3alseeitasthemixofphysicalnonphysicalcomponentsthatcombinetocreatetheservice.Mar

6、ketingtheistshavesoughttoidentifythesubcomponentsoftheservicepackageusingthenumerousPmodelswhichencompassestheelementsoftheserviceproduct–productprocessplacephysicalevidencepeopleproductivityplusadditionalmarketingelemen

7、tsofpricepromotion.TheneedtoincpatecustomerrequirementsintothedefinitionofserviceconceptisdirectlyidentifiedbyKhurana&RosenthalGoldsteinet.al..Theneedtoarticulatehowcustomerneedsaretobesatisfiedisdealtwiththroughtheinclu

8、sionoftheserviceprocessthefmfunctionsoftheserviceoperation.Theneedtobalancetheattainmentofaholisticpictureoftheservicewiththedesiretobreaktheserviceconceptintocomponentsfoperationaleaseofarticulationremainsafundamentalar

9、eaofdiscourse.Practitionersthatfocustooheavilyonthedevelopmentofamentalpictureoftenhavedifficultyintranslatingtheirpictureintooperationaldeliverableswhereasthosethatconcentratetooheavilyonthesubcomponentsoftenfailtodevel

10、opaunifyingpictureofthewhole.Giventhatmanypractitionershavedifficultyarticulatingthetruenatureoftheirserviceconcepttheauthpostulatesthatbreakingtheserviceconceptintoitsconstituentcomponentswouldencouragepractitionerstopa

11、rtakeinwhatiscommonlyseenasadifficultfuzzyprocessalthoughthereremainsariskthataholisticpicturemaynotbedevelopedthisriskislowerinmagnitudetothescenariowhereservicepractitionersfailtodevelopofaserviceconceptduetotheperceiv

12、eddifficultyoftheprocess.InFigure1weproposeaconceptualmodelofthecomponentsofaserviceconceptbasedonthecommonthemesidentifiedinthereviewofexistingserviceconceptliterature.Figure1ConceptualModelofServiceConceptComponentsFro

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