華北電力大學(xué)成教畢業(yè)設(shè)計(jì)（論文）

1、華北電力大學(xué)成教畢業(yè)設(shè)計(jì)（論文）摘要隨著我國(guó)市場(chǎng)經(jīng)濟(jì)體制的不斷發(fā)展以及改革的不斷深入，電網(wǎng)企業(yè)的經(jīng)營(yíng)理念伴隨著市場(chǎng)發(fā)展更加深入的向“以市場(chǎng)為導(dǎo)向，以客戶(hù)需求為中心”的轉(zhuǎn)變。建立與企業(yè)經(jīng)營(yíng)理念相匹配、與智能電網(wǎng)的發(fā)展相適應(yīng)、負(fù)荷市場(chǎng)競(jìng)爭(zhēng)發(fā)展形勢(shì)的現(xiàn)代營(yíng)銷(xiāo)管理體制是電網(wǎng)企業(yè)營(yíng)銷(xiāo)管理在當(dāng)前發(fā)展階段的重要任務(wù)。本文分析我國(guó)電力市場(chǎng)存在的問(wèn)題以及影響銷(xiāo)售因素和面臨的問(wèn)題。分析了電力營(yíng)銷(xiāo)管理對(duì)于供電企業(yè)的意義。分析電力營(yíng)銷(xiāo)管理提高對(duì)市場(chǎng)需求的反應(yīng)速

2、度，增強(qiáng)企業(yè)的競(jìng)爭(zhēng)力，提高對(duì)電力客戶(hù)的服務(wù)質(zhì)量，增加服務(wù)透明度，營(yíng)造企業(yè)和用戶(hù)雙贏的局面。加強(qiáng)企業(yè)的內(nèi)部管理，建立電力營(yíng)銷(xiāo)管理是電力企業(yè)管理向正規(guī)化、科學(xué)化邁進(jìn)。關(guān)鍵詞：市場(chǎng)，營(yíng)銷(xiāo)，管理，策略華北電力大學(xué)成教畢業(yè)設(shè)計(jì)（論文）34.2北京市電力公司市場(chǎng)營(yíng)銷(xiāo)問(wèn)題分析.............................................................................154.2.1與客戶(hù)關(guān)系

3、不夠全面深化...................................................................................154.3.2營(yíng)銷(xiāo)團(tuán)隊(duì)管理不夠...............................................................................................164.3.3營(yíng)銷(xiāo)渠道相對(duì)局限......

4、.........................................................................................164.3.4營(yíng)銷(xiāo)策略缺乏長(zhǎng)遠(yuǎn)規(guī)劃.......................................................................................164.3.5服務(wù)觀念不到位.............

5、......................................................................................16第5章制定北京市電力公司電力市場(chǎng)營(yíng)銷(xiāo)方案...................................................................175.1樹(shù)立以顧客滿(mǎn)意為核心的電力市場(chǎng)營(yíng)銷(xiāo)觀念.....................

6、.........................................175.2電力產(chǎn)品策略.................................................................................................................175.2.1基本電力產(chǎn)品策略........................................

7、.......................................................175.2.2以服務(wù)營(yíng)銷(xiāo)為主的電力市場(chǎng)營(yíng)銷(xiāo)基本業(yè)務(wù)的規(guī)劃............................................175.2.3電力營(yíng)銷(xiāo)管理信息系統(tǒng)建設(shè)..........................................................................

8、.....185.3電力價(jià)格策略.................................................................................................................185.4電力分銷(xiāo)策略................................................................................

9、.................................185.5電力促銷(xiāo)策略.................................................................................................................195.6加強(qiáng)電力市場(chǎng)營(yíng)銷(xiāo)管理................................................

10、.................................................19結(jié)束語(yǔ)..........................................................................................................................................20參考文獻(xiàn)......................

11、................................................................................................................21致謝........................................................................................................