2010年私人銀行發(fā)展趨勢【外文翻譯】

1、<p><b>　　外文翻譯</b></p><p>　　Private banking trends 2010</p><p>　　Material Source：Investment & private banking industry news</p><p>　　Author：Brian Garden</p>

2、;<p>　　2009 is a year to remember for many private banking professionals. Hedge funds failed, Bernard Mad off convicted, and clients withdrew assets from private banks. The global financial crisis has fundamentall

3、y changed how the HNWI clients invest and the wealth management business itself. As part of an original research, we study financial data and key events in 2009 to identify the emerging trends in private banking 2010. Th

4、ey include:</p><p>　　Trend 1: Growing Chinese market</p><p>　　Many “new money” acquire their wealth through IPO. According to Ernst & Young’s recently published Global IPO Update, Brazil and

5、 China accounted for two-thirds of global capital raised in Q2 2009. This not only means that the economy is growing rapidly in these countries, more importantly it shows that there is a growing demand for private bankin

6、g and wealth management services in the region.</p><p>　　Warren Buffet, who has successfully navigated through many market cycles, predicted that China’s growth will outstrip US. While this may be good news

7、for private banks who have a strong APAC presence, wealth management professionals should understand that the Chinese market is not easy to penetrate. First of all, client advisors need to be fluent in Mandarin and have

8、local connections. Secondly, guanine (relationships) still plays an extremely important role in the modern Chinese business commun</p><p>　　Private bankers should also note that the growth of the Chinese mar

9、ket is not uniform across all Chinese cities. While Beijing, Shanghai and Shenzhen will spearhead growth, Hong Kong, on the other hand, will likely to have a tough 2010. Hong Kong actually suffered a huge reduction in Hi

10、ndis of 61% in 2009, because of the near 50% drop in market capitalization.</p><p>　　Trend 2: Rising compliance cost and lower profit margin</p><p>　　The Bernard Mad off $65 billion Pansy scheme

11、, among other scams exposed in 2009, alerted regulators in many countries. In order to crack down on false trading activities and tax evasions, governments worldwide demand more oversight of banking operations. This affe

12、cts not only the investment banking business but also the private banking side. The account opening process, KYC and offshore banking activities are under tighter scrutiny than ever before. As a direct result, banks have

13、 to spend more m</p><p>　　Trend 3: Diversifying clientele</p><p>　　As the society progresses and becomes more diversified, so is the wealth management market. Customers today are more fragmented

14、 than ever before, and banks which are quick to respond benefit from the changing demographic. Islamic private banking, for example, is gaining momentum. HSBC Amana is promoting Shania compliant portfolios. In June 09, M

15、organ Stanley Wealth Management hosted a wealth planning seminar for same sex couples in Beverly Hills. It is likely that other private banks will become</p><p>　　Trend 4: Rebuilding client trust will remain

16、 a top priority for bankers </p><p>　　The 2009 Cap Gemini Wealth Report found that more than a quarter of HNWI clients withdrew assets from their firms due to a loss of trust and confidence. There are severa

17、l high profile client-advisor fallouts in the past 6 months, such as Singaporean tycoon Obi Hong Leona suing Citigroup private bank for a $684 million loss, and US investor Andrea Barron suing UBP for negligence. In Hong

18、 Kong, entrepreneur Joyce Tsang (founder of listed beauty salon group Modern Beauty) sued Goldman Sachs advisor</p><p>　　HNWI clients are likely to remain extremely skeptical of private bankers and advisors

19、in the midst of financial turmoil. How to rebuild trust remains a top priority for private bankers. Proper disclosure of conflicts of interests can address some concerns. True private bankers are professionals who should

20、 act like doctors, who can be relied on to give impartial expert advice. Private bankers who can instill confidence are likely to remain top performers.</p><p>　　Trend 5: E-trading and online customer servic

21、e will become key differentiators</p><p>　　While some of Hindis prefer to deal with their advisors face to face and seldom use email, it is easy to see why the “new money” group, often in their mid thirties

22、and forties, are increasingly turning to online self service. Many mid tier Swiss based private banking firms, especially boutiques, are not up to speed in this area. Their e-trading capabilities and the online statement

23、 functionalities can not be compared to more established private banks. It is logical to predict that private banks </p><p>　　Trend 6: Singapore will remain a key player in the private banking industry</p

24、><p>　　Singapore is known as “Switzerland of the East”. There are many reasons why it will stay this way for at least another three years. On top of the excellent international reputation and the $300 billion p

25、rivate banking assets the region currently manages, the Singaporean government is aggressive in making the country more attractive to private banks and Hindis worldwide. Singapore officials are planning to amend the Inco

26、me Tax Act, which is likely to help the country to make Organization for Econ</p><p>　　2010年私人銀行發(fā)展趨勢</p><p>　　資料來源：投資及私人銀行的行業(yè)新聞 作者：布萊恩加德納</p><p>　　2009年對許多私人銀行的專業(yè)人士來說是非常難

27、忘的一年，對沖基金失敗，麥道夫被定罪，客戶退出私人銀行的資產(chǎn)。全球金融危機已經(jīng)從根本上改變了富裕人士本身的投資和財富管理業(yè)務(wù)。作為一個原創(chuàng)性研究的一部分，我們的研究是在2009年的財務(wù)數(shù)據(jù)和關(guān)鍵事件的基礎(chǔ)上分析研究，以確定2010年私人銀行發(fā)展的新趨勢。它們包括：</p><p>　　趨勢一：成長中的市場</p><p>　　許多“新錢”獲取他們財富的方式是通過首次公開招股。據(jù)安永會計師事

28、務(wù)所最近更新公布的全球IPO數(shù)據(jù)顯示2009在第二季度提高了的全球資本中巴西和中國占據(jù)了三分之二的全球資本。這不僅意味著這些國家經(jīng)濟增長迅速，更重要的是它表明了這些國家越來越多的需要私人銀行及其相關(guān)的理財服務(wù)。</p><p>　　沃倫?巴菲特,他已經(jīng)成功地通過研究許多市場周期預(yù)測中國的發(fā)展將超過美國。雖然這可能是擁有強大的私人銀行的美國在亞太地區(qū)發(fā)展的好消息，但是財富管理專業(yè)人士應(yīng)該明白，中國的市場是不容易滲透

29、的。</p><p>　　首先,客戶顧問需要有一口流利的普通話和當?shù)氐目蛻暨M行交流。其次,社會關(guān)系仍然在現(xiàn)代中國商業(yè)團體中扮演著非常重要的角色,私人銀行家們沒有這種經(jīng)濟關(guān)系將很難說服中國的富裕人士開戶。私人銀行家們雇傭當?shù)厮饺算y行將有超過其試圖掩蓋中國客戶的一定優(yōu)勢。</p><p>　　私人銀行家也應(yīng)該注意的是，中國市場的增長并不是在所有中國城市中都統(tǒng)一得。北京、上海和深圳將率先增長，另

30、一方面，香港將可能有一個艱難的2010年。香港其實在2009年遭受61％的富裕人士大幅減少，因為近50％的市值下降。</p><p>　　趨勢二：崛起的合規(guī)成本，降低利潤率</p><p>　　Bernard Madoff的650億美元的龐氏計劃在2009年中暴露了他的騙局，提醒了許多國家的監(jiān)管機構(gòu)。為了打擊虛假交易活動，逃避稅收，世界各國政府需要更多更全的銀行業(yè)務(wù)監(jiān)督手段。這不僅僅影響到

31、投資銀行業(yè)務(wù)，也影響到私人銀行方面。在開戶的過程中，了解客戶資料及離岸銀行業(yè)務(wù)正在進行比以往更加嚴格的審查。作為其直接的后果是銀行不得不花費更多的錢用于合規(guī)管理及風(fēng)險管理。如格林斯潘主張?zhí)岢龈叩你y行資本充足比率，經(jīng)營成本勢必增加。在大多數(shù)國家，市場不景氣，銀行幾乎是不可能增加費用的，其可能不得不提高吸收成本。這意味著私人銀行將擁有更低的銀行家單位賠償保證金。</p><p>　　趨勢三：多樣化的客戶 </

32、p><p>　　隨著社會的進步，財富管理市場變得更加多樣化。今天的客戶比以往任何時候都更加分散，銀行從迅速回應(yīng)不斷變化的人口中受益。例如，伊斯蘭的私人銀行業(yè)務(wù)是蓄勢待發(fā)，匯豐銀行是促進符合伊斯蘭教教法的投資組合。在2009年6月9日，摩根士丹利財富管理在比佛利山莊宴請了同性夫婦進行財富規(guī)劃研討會。其他私人銀行很可能將更多地瞄準先前被忽略的目標人群。</p><p>　　趨勢四：重建客戶的信任將

33、依然是銀行的首要任務(wù)</p><p>　　2009年凱捷財富報告發(fā)現(xiàn)，超過四分之一的富裕人士客戶退出了其在公司的資產(chǎn)，因為信任和信心喪失。在過去6個月內(nèi)有幾個高知名度的客戶顧問被起訴，如新加坡豐隆大亨黃先生，起訴了6.84億美元損失的花旗集團私人銀行;美國投資者安德烈巴倫控告銀行的果實和疏忽。在香港，企業(yè)家曾裕（上市美容美發(fā)集團現(xiàn)代美容的創(chuàng)始人）控告高盛公司顧問對其資產(chǎn)2000000美元的投資損失，她稱，這項投資

34、是未經(jīng)她同意的。香港證券及期貨事務(wù)監(jiān)察委員會隨后禁止從事金融服務(wù)行業(yè)2年的前高盛顧問。所有這些訴訟不可避免地使人們質(zhì)疑私人銀行專業(yè)人員的道德標準。 </p><p>　　在金融風(fēng)暴中富裕人士客戶可能仍然對私人銀行家和顧問持懷疑態(tài)度。如何重建互相信任的關(guān)系仍然是私人銀行的首要任務(wù)。適當?shù)呐恫拍芙鉀Q利益沖突的一些問題。真正的私人銀行家是很專業(yè)的,他們的表現(xiàn)應(yīng)該像醫(yī)生,他能夠提出公正的專家建議。私人銀行家如果可以給客

35、戶灌輸信心，其很可能仍然表現(xiàn)的出色。</p><p>　　趨勢五：電子交易和網(wǎng)上客戶服務(wù)將成為主要特點</p><p>　　雖然一些富裕人士喜歡和經(jīng)濟顧問面對面處理他們的資產(chǎn)問題，其很少使用電子郵件，那是很容易理解為什么“新錢”群體，通常在三四十歲左右，越來越多地轉(zhuǎn)向網(wǎng)上自助服務(wù)。瑞士的許多私人銀行公司的中間層，尤其是精品店，是達不到在這個地區(qū)的發(fā)展水平的。其電子交易能力和網(wǎng)上發(fā)言的功能不

36、能與更成熟的私人銀行相比。為用戶提供全面的網(wǎng)上服務(wù)的私人銀行將繼續(xù)脫穎而出，這是合乎邏輯的預(yù)測。而那些沒有能力提供全名網(wǎng)上服務(wù)的，將發(fā)現(xiàn)自己很難吸引客戶并留住客戶。 </p><p>　　趨勢六：新加坡將繼續(xù)成為在私人銀行業(yè)的主要參與者</p><p>　　新加坡被稱為“東方瑞士”。有很多原因促使它在這個位置上至少再停留三年的時間。除了良好的國際聲譽和目前3000億美元私人銀行地區(qū)管理資產(chǎn)