汽車專業(yè)外文翻譯---我國汽車工業(yè)的自主開發(fā)

1、<p><b>　　外文翻譯</b></p><p>　　The mercerized and internationalized background</p><p>　　At present，under the mercerized and internationalized background，how to strengthen the indepe

2、ndent development ability of our country’s auto industry has become the urgent problem to be solved．This article，by referring to the experience of developed countries of automobile industry in implementing the industrial

3、 policy and comparing the two regulations made in 1994 and 2OO4 about independent intellectual property right in the industrial policy，has put forward policy recommendations of supporting</p><p>　　A brand ba

4、sed on market is promises for a product's capability, quality and service. Up to now, well-known automobile brands are accounting for two percent of two hundred far famed brands in all country. Meanwhile, after going

5、 into WTO, a great set of foreign automobile enterprises possessing good quality, favorable capability, knight service will enter into our country and bring a fire-new idea of brand for our domestic consumers. No doubt,

6、that will not only greatly impact on our domestic auto</p><p>　　The paper, starting with the analysis of brand and combining with the theory of strategy management, regarding carmakers as object, depicts dev

7、elopment panorama of domestic automobile industry and provides some simple thoughts about breeding and developing automobile brand in our country, through studying studying problems relating to automobile brand. It is th

8、e primary studying intention that upgrades core competency Of domestic automobile enterprises and impels development of automobile indust</p><p>　　enterprises attach importance to automobile brand in conscio

9、usness and know it afresh; the second, it advances some operational tactics by demonstration analysis, which can be used for reference by enterprises and industry.</p><p>　　Research methods used in the pape

10、r are primarily demonstration analysis and comparison analysis. Anticipative research fruits of the paper involve: (1) seedtime and actuality analysis of automobile brand in our country; (2) mode-comparison of automobile

11、 brand in different countries;(America, German, Japan, Korea); (3) key factors of affecting our automobile brand development;(4) tactics and countermeasures of cultivating automobile brand. Innovations of the paper rest

12、with: (1) research content,</p><p>　　Referred to the main indexes about evaluating national competitive ability, which is the commonly used method in the international society, this thesis aims at analyzing

13、and evaluating the international competitive ability of Chinese automobile industry in a scientific and objective way. Compared with those industries in some developed countries, domestic automobile industry is relativel

14、y frail and has a very long way to go. This thesis illustrates the history of Chinese automobile industry ever</p><p>　　Welfare Evaluation of Trade Protection</p><p>　　--The automobile industry

15、of post world war 2 in Japan</p><p>　　Social welfare is one of the key standards in evaluating the effects of government policies for both economists and government. In this thesis, having compared and analy

16、zed trade protectionists, i.e. quota, tariff and other non-tariff barriers in their effects on social welfare, specific evaluation and suggestion are given in the case of the auto industry protection in post World War 2

17、Japan, so to shed light on the auto protection policies should be taken in China today. Here, consumer’ surplus</p><p>　　The automobile industry in Post World War 2 in Japan is picked for two reasons. Firstl

18、y, the auto industry in China today is in a very similar situation as that of Japan used to be while Japan was a new member of GATT. Secondly, regarded as one of the most successfully developed industries under protectio

19、n, the auto industry in Japan has some precious experiences worth studying.</p><p>　　The article has four chapters. In chapter1,the definition of social welfare is given, and the necessary and sufficient con

20、dition for Pareto optimality, the Mashallian Consumer Surplus, Hicksian consumer surplus and Ohyama Social Welfare Standard are discussed in detail the auto industry. In Chapter 2, according the scale and protection on J

21、apan from 1945-1979 is divided into four periods: government domination period, Quota Period and low-tariff Periods: government domination period, Quota Perio</p><p>　　Mini-car industry development in China

22、is a successful example in the condition of Chinese market economy, it's always one of the important factor that propel the steady increase of auto market of China. Through about two decade development, the total amo

23、unt of mini-car increased from 0.06% to 26.4% of total amount of auto all over the country now and the amount of produce and sale are up to 540,000 units. According to the challenge principle of "who is the best who

24、 is the winner" in the market,</p><p>　　In this article，base on extensive data collecting and investigation, the mini-car developing and competing status of China, as well as the developing status (incl

25、uding enterprise, production ,market ,product, etc.) of Liuzhou Wuling Motors which is one of the five mini-car manufacturer are deeply analysed and studied .This article also discussed the competing environment that Liu

26、zhou Wuling Motors faced, then provided the developing strategies.</p><p>　　Since the later part of 1990, the economic benefits of CITIC Zhongyuan Automobile Company have been declining rapidly and the produ

27、ction management has also been on a sticky wicket, showing difference with an overall upward tendency to the corresponding period of the National Automobile Industry, which impelled this writer to make deeply careful res

28、earches on the strategy of development for the company.</p><p>　　By reviewing the past of CITIC Zhongyuan Automobile Company, analyzing the influences on international & domestic external environments ev

29、er since China' s enter into WTO, analyzing the markets of the main products and the competitive opponents and analyzing the internal conditions such as the main problems faced by the company, this writer has separat

30、ely made researches and probed into the strategies of development for CITIC Zhongyuan Automobile Company and the subordinate companies-Zhengzhou N</p><p>　　Possible. </p><p>　　With the entrance

31、of 90th century, the international situation of automobile industry changed greatly. Due to the production surplus of international automobile industry, different countries competed fiercely to obtain the automobile mark

32、et. Many companies adjust their developing strategy and speed the course of globalization to realize the scale-economy and get the new market. Merging and recombining become the symbol of automobile industry globalizatio

33、n.</p><p>　　China, the biggest automobile consuming market in the world, has become the main field of many countries contesting. The Chinese automobile industry has developed for half century. Although china

34、 has get great achievements, as for scale or technique, China still drop behind. So how to improve the international situation and realize the modernization of China automobile industry is a basic mission.</p><

35、;p>　　With the entrance of WTO, Chinese automobile industry faces three challenges: the first, after China entrances WTO, the government trade protection will be canceled. The second, with the economic development and

36、standard of living improved, how to enlarge the consumer demanding? The third, with the automobile industry globalization, how to compete or cooperate with the MNC and build our effective developing strategy? And then we

37、 can develop our own auto industry and realize modernization. In the</p><p>　　In the situation of entrance of WTO and globalization of automobile industrial competition, we try to analysis the Chinese automo

38、bile industry status quo, including the analysis of industrial structure, market analysis. Through the analysis we try to find out the questions in development strategy, government decision and enterprise management. The

39、n we will analysis the questions and give the reasons. At the same time, we will the introduce the typical representatives of automobile developed coun</p><p>　　Automobile industry is a traditional pillar in

40、dustry in our country. Having developed 50 years, now the industry is still backward in products in comparison with that of western developed countries. Facing to economy globalization, someone has suggested that China s

41、hould give up automobile industry and import the products from other countries directly, which can avoid wasting resources. This kind of viewpoint is lack of foresight. Automobile industry belongs to high and new-technol

42、ogy industries</p><p>　　In order to develop the automobile industry, we should find its disadvantages, get over influence of various disadvantages, seize every good chance, and exert our advantages. In this

43、thesis, first, we stress on the impacts of economy globalization and WTO on Chinese automobile industry. Second, the thesis discusses many influence factors for developing Chinese automobile industry. Finally, the thesis

44、 analyzes opportunity, challenge and strategy of Chinese automobile industry.</p><p>　　The course of the development of the automobile industry all over the world indicates that the automobile industry is ve

45、ry important to the national economy. The increasing proportion of distribution cost to sale price on the international automobile market shows that marketing plays an increasing role in raising the competitiveness of au

46、tomakers. The trend of the international automobile market demonstrates that Asia-especially china-will be the fastest growing market in the world. Although the</p><p>　　In this thesis, the author analysed t

47、he 4P of marketing of the Chinese and foreign automarkers as well as the advantages and disadvantages of Chinese automobile industry and made some suggestions on how to improve the competitiveness of automobile enterpris

48、es after studied the management and administration of them.</p><p>　　In order to convey the opinion systematically so that it may become more practicable, the construction of the thesis is arranged like this

49、:</p><p>　　Chapter One: Introduction. In this part, the author introduced the background, the focal point and the aim of writing the paper. The author also emphasized the importance of automobile industry to

50、 the national economy and the importance of marketing to automobile enterprises.</p><p>　　Chapter Two: The author described the present automobile industry and the market all over the world through some exam

51、ples. The influence on the national automobile industry after China joined WTO and the strategy for the development of the industry are given in this part as well</p><p>　　Chapter Three: Close analysis and e

52、xplanations of the strategy for price, products, patens and channels of distribution, and sales promotion are given after introduced the marketing strategy of automobile enterprises in both China and foreign countries.&l

53、t;/p><p>　　Chapter Four: The problems that exist in management and administration of national automobile industry are researched and the disparities in competitiveness between Chinese and foreign automobile ind

54、ustry are revealed. Reasons of these problems and disparities are also applied.</p><p>　　Chapter Five: Conclusion proposals were put forward for improving the management and administration of automobile ente

55、rprises in China: adjust the concept of management, emphasize the importance of market segmentation and the study of consumer psychology and consumer’s behavior, sensitiveness the reaction to market and extend the scope

56、of service. Great importance is attached to the foundation and management of customer relationship.</p><p>　　China's automotive industry has passed almost half a century and has evolved many basic circum

57、stances and features of its own which will be the starting point or base for its further development. Full understanding of those circumstance and features is the prerequisite for us to analyze and study.</p><

58、p>　　In order to develop our automotive industry under new situation, we not only must roundly and objectively analyze the problems in us, but also must fully and correctly understand our actual and potential strengths

59、. We should clearly recognize that although our automotive industry, which has experienced nearly fifty years of development including twenty years of reform and opening, has a long way to go comparing with the world lev

60、el, it possesses many rare giant actual and potential strengths.</p><p>　　After entering WTO our automotive industry has entered upon a new phase to cooperate and compete with multi-nationals under the backg

61、round of globalization, and it will have to join the integration tide of global economy gradually. The trends of world automotive industry and the strategies of multi-nationals in China certainly will directly influence

62、the strategic pattern of our automotive industry, and therefore they are the important part of the external environment of our automotive industry </p><p>　　Great changes have taken place in the development

63、conditions of our automotive industry since we entered WTO. At the end of protection interim period to automotive industry, the comprehensive effects of WTO including tariff concession, quota cancel, service trade openin

64、g and foreign capital policy regulation will display. The medium and high-class car and key components will come under obvious attack depends on not only the reduction of the protection degree, but also the increase of o

65、ur interna</p><p>　　Japan and Korea are all latecoming developed countries of automotive industry. After entering GATT, they persevered in adopting the vigorous policies to foster and train the self-developi

66、ng capability and enhance the international competitive power. Then their automotive industry received unprecedented fast development and drove the whole national economy to be powerful and prosperous to a miracle. Altho

67、ugh the international environment has been totally different and different countries differ g</p><p>　　Entering WTO let us enter upon a new e to cooperate and compete with multi-nationals featuring foreign c

68、ompanies but national treatment and domestic market but international competition. That is a severe challenge as well as a rare opportunity to our automotive industry. The great country and its big market are the most im

69、portant strength of us. To take full advantage of the strength of great country and big market under the opening and competition environment should be the starting point for th</p><p>　　Economic globalizatio

70、n droved by trade liberalization, investment liberalization and finance liberalization has been international background of our lives. Trade liberalization provides a more open and more liberal environment for the develo

71、pment of international trade. It is not only one of subject of modern international economic development, but also the trend of China's adjustment of her trade policy. Under economic globalization, advantage gained b

72、y a country depends on the magnitude of her</p><p>　　This paper analyses the international competitive power of China's industry under the background of trade liberalization. Firstly, it explains the his

73、torical and current background of the subject, presents the thinking way, the analysis methods, the frame and the innovation of this paper. Secondly, the theories about trade liberalization and international competitive

74、power of industry are presented, the author simply describes the process and the achievements of trade liberalization and introduc</p><p><b>　　作者：</b></p><p><b>　　國籍</b>&

75、lt;/p><p><b>　　出處：</b></p><p>　　我國汽車工業(yè)的自主開發(fā)</p><p>　　在目前市場化、國際化背景下，如何增強(qiáng)我國汽車工業(yè)的自主開發(fā)能力已成為迫切需要解決的問題。文章通過借鑒汽車工業(yè)發(fā)達(dá)國家實施產(chǎn)業(yè)政策的經(jīng)驗，并對比我國1994年和2OO4年兩部汽車產(chǎn)業(yè)政策中有關(guān)自主知識產(chǎn)權(quán)的規(guī)定，提出了支持我國汽車工業(yè)自主開

76、發(fā)的政策建議。</p><p>　　一個品牌是產(chǎn)品性能、質(zhì)量和服務(wù)的承諾，它建立在市場基礎(chǔ)上。目前，全國近200個馳名商標(biāo)中，汽車品牌的馳名商標(biāo)僅占2%；同時，加入WTO后，一大批擁有高品質(zhì)、良好性能和優(yōu)質(zhì)服務(wù)產(chǎn)品的跨國汽車公司大舉入境，將給國內(nèi)消費者帶來一種全新的品牌理念。這對還不具有自主開發(fā)能力和品牌培育意識的國內(nèi)企業(yè)來說，無疑是一種極大的沖擊，也足以影響這個汽車業(yè)的發(fā)展。在這個關(guān)鍵時期，中國迫切需要具有強(qiáng)大

77、競爭力的汽車品牌來帶動和激勵汽車工業(yè)的發(fā)展。</p><p>　　本論文擬從品牌的角度分析入手，結(jié)合企業(yè)戰(zhàn)略管理理論，以整車企業(yè)為研究對象，通過研究汽車品牌的相關(guān)問題，來揭示我國汽車工業(yè)的發(fā)展全貌，并對我國汽車品牌的培育和發(fā)展提供一些粗淺的想法.本論文研究的主要目的是提出培育發(fā)展我國汽車品牌的相關(guān)戰(zhàn)略和對策，來提升國內(nèi)汽車企業(yè)的核心競爭力，推動整個汽車產(chǎn)業(yè)的發(fā)展。其意義在于:第一，在理論上引入品牌的概念，使企業(yè)在

78、觀念上重視汽車品牌問題，并對其重新認(rèn)識。第二，通過實證分析提出了一些具有可操作性的戰(zhàn)略對策，對企業(yè)和整個產(chǎn)業(yè)有一定的實際借鑒意義。</p><p>　　本論文擬采取的研究方法主要以實證分析和比較分析為主，預(yù)期的研究成果包括:(1)我國汽車品牌的發(fā)展階段與現(xiàn)狀分析;(2)不同國家(美、德、日、韓)汽車品牌的發(fā)展模式比較研究:(3)影響我國汽車品牌發(fā)展的關(guān)鍵因素分析;(4)培育我國汽車品牌的戰(zhàn)略與對策研究。本論文的創(chuàng)

79、新點在于:(1)研究內(nèi)容上有創(chuàng)新，即對汽車品牌的培育有一個較為全面的研究，并形成戰(zhàn)略體系;(2)研究目的上有創(chuàng)新，即從我國汽車行業(yè)的發(fā)展，來研究如何打造有競爭力的汽車品牌;(3)研究角度上有創(chuàng)新，即透過品牌來了解和分析我國汽車業(yè)的發(fā)展。</p><p>　　未來經(jīng)濟(jì)發(fā)展的主題是國際競爭，對國際競爭力的研究已成為當(dāng)前經(jīng)濟(jì)研究的主流。本文力圖在前人對國際競爭力研究成果的基礎(chǔ)上，針對中國汽車業(yè)國際競爭力建立一個分析框架

80、，并對中國汽車業(yè)國際競爭力現(xiàn)狀做出一個全面的分析和評價。論文分為四個部分，主要闡述了新中國建立后汽車工業(yè)的發(fā)展歷程，汽車工業(yè)在國民經(jīng)濟(jì)中的地位，以及中國加入WTO后中國汽車業(yè)面臨的機(jī)遇與挑戰(zhàn);參考國際上對國家競爭力的評價指標(biāo)，針對中國汽車產(chǎn)業(yè)的國際競爭力提出評價中國汽車產(chǎn)業(yè)國際競爭力的方案;分別從產(chǎn)品國際競爭力、企業(yè)國際競爭力和產(chǎn)業(yè)國際競爭力三個方面對中國汽車業(yè)發(fā)展歷史及現(xiàn)狀進(jìn)行了定量、定性全面的分析，進(jìn)而評價我國汽車業(yè)的國際競爭力現(xiàn)狀

81、、發(fā)現(xiàn)我國汽車業(yè)發(fā)展的優(yōu)勢、劣勢及存在的問題，并提出可供參考的意見和建議。</p><p>　　貿(mào)易保護(hù)手段的福利分析</p><p>　　——二戰(zhàn)后日本對汽車業(yè)的保護(hù)</p><p>　　社會福利，是政府作出經(jīng)濟(jì)決策的重要依據(jù)，也是經(jīng)濟(jì)學(xué)家批判、比較經(jīng)濟(jì)政策優(yōu)劣的首要標(biāo)準(zhǔn)。本文通過介紹戰(zhàn)后日本對汽車業(yè)的貿(mào)易保護(hù)政策，分析了在規(guī)模報酬遞增、壟斷競爭的汽車業(yè)，進(jìn)口配額

82、、關(guān)稅及其他非關(guān)稅壁壘引起的社會福利的變動，然后依據(jù)社會福利，在比較各種保護(hù)手段與其他產(chǎn)業(yè)政策的基礎(chǔ)上借鑒日本二戰(zhàn)后汽車業(yè)保護(hù)和發(fā)展的經(jīng)驗，對中汽車業(yè)提出若干政策性建議。衡量社會福利的標(biāo)準(zhǔn)，本文選擇了消費者剩余和福利標(biāo)準(zhǔn)。</p><p>　　選擇日本汽車工業(yè)作為考察對象出于兩個目的：一是中國民族汽車業(yè)所存在的問題和急待克服的困難與當(dāng)時剛剛進(jìn)入不久的日本汽車業(yè)面臨的問題十分相似，因此具有可比性。二是日本的汽車業(yè)被

83、譽為戰(zhàn)后在保護(hù)貿(mào)易及其他政府政策的幫助下發(fā)展得最為成功的產(chǎn)業(yè)之一，因而具有可研究性。</p><p>　　本文分為四個部分：第一部分界定了社會福利的概念并介紹了帕累托最優(yōu)的充分條件和必要條件，然后對馬歇爾消費者剩余、?？怂瓜M者剩余及ohyama社會福利標(biāo)準(zhǔn)作了較細(xì)致的討論。第二部分依據(jù)日本作為汽車貿(mào)易國的規(guī)模和政府的貿(mào)易保護(hù)手段把1945-1979年的日本分為四個時期—“政府統(tǒng)配期”、“外匯配額嚴(yán)限進(jìn)口期”、“

84、高關(guān)稅保護(hù)期”、“低關(guān)稅保護(hù)期”，融路論于歷史，討論了各時期日本政府采用不同貿(mào)易保護(hù)手段對社會福利的影響。第三部分包括兩節(jié)，分別對80年代英美日貿(mào)易摩擦和自動進(jìn)口限制及保護(hù)貿(mào)易的政治經(jīng)濟(jì)學(xué)結(jié)實作了介紹和分析。第四部分則對日本保護(hù)、培育汽車業(yè)的各種政策手段作了綜合評述，并通過中日比較提出了一些對中國扶持汽車業(yè)的建議。</p><p>　　微型汽車業(yè)是中國市場經(jīng)濟(jì)條件下成長起來的成功范例,一直是推動中國汽車市場平穩(wěn)增

85、長的主要因素之一,經(jīng)過近二十年的發(fā)展,微型汽車的總量從全國汽車總產(chǎn)量的0.06﹪發(fā)展至現(xiàn)在的26.4﹪,產(chǎn)銷量達(dá)54萬余輛,而微型汽車生產(chǎn)廠家在市場競爭中優(yōu)勝劣汰,也由最多時的上百家到現(xiàn)在的五家.在廣泛的資料收集調(diào)研基礎(chǔ)上,該文對中國微型汽車工業(yè)的發(fā)展現(xiàn)狀及競爭態(tài)勢,微車生產(chǎn)五大家之一的柳州微型汽車廠的發(fā)展?fàn)顩r(企業(yè)、生產(chǎn)、市場、產(chǎn)品等)進(jìn)行了深入的分析研究,對柳州微型汽車廠面臨的競爭環(huán)境進(jìn)行了探討,提出了柳州微型汽車廠發(fā)展對策。<

86、;/p><p>　　20世紀(jì)90年代后期以來,中信中原汽車公司經(jīng)濟(jì)效益急劇滑坡,生產(chǎn)經(jīng)營陷入困境,與全國汽車業(yè)同期總體向上的趨勢呈現(xiàn)出不夠一致的走勢,促使筆者對公司發(fā)展戰(zhàn)略進(jìn)行了深入細(xì)致的研究.通過對中信中原公司發(fā)展歷史的回顧,國際國內(nèi)外部環(huán)境尤其是中國加入WTO后的影響分析,主要產(chǎn)品市場及競爭對手分析,公司面臨的主要問題等內(nèi)部條件分析,筆者分別就中信中原公司的公司發(fā)展戰(zhàn)略及其主要下屬投資公司鄭州日產(chǎn)汽車公司、鄭州輕

87、型汽車制造廠的企業(yè)發(fā)展戰(zhàn)略進(jìn)行了研究和探討.</p><p>　　進(jìn)入90年代以來，世界汽車產(chǎn)業(yè)的國際格局發(fā)生了重大變化，隨著國際汽車業(yè)生產(chǎn)能力的過剩，各國爭奪全球汽車市場的競爭日趨激烈，為了實現(xiàn)規(guī)模經(jīng)濟(jì)、占領(lǐng)新興市場，各跨國公司紛紛調(diào)整自己的發(fā)展戰(zhàn)略，加快了推進(jìn)全球戰(zhàn)略的進(jìn)程。汽車產(chǎn)業(yè)的兼并、重組浪潮迭起，全球化成為世界汽車產(chǎn)業(yè)發(fā)展戰(zhàn)略最令人矚目的特征。</p><p>　　中國作為21

88、世紀(jì)全球最大的汽車消費市場，已經(jīng)成為各國汽車業(yè)巨頭爭奪的重要戰(zhàn)略戰(zhàn)場。而中國自身的汽車產(chǎn)業(yè)經(jīng)歷了將近半個世紀(jì)的發(fā)展，雖然取得了不小的成就，但無論是規(guī)模還是技術(shù)能力，至今仍處于幼小狀態(tài)。因此如何迅速增強(qiáng)國際競爭力，建立正確的發(fā)展戰(zhàn)略，盡快實現(xiàn)整個汽車工業(yè)的現(xiàn)代化，也就成為當(dāng)前及今后一段時間內(nèi)中國汽車工業(yè)成長的基本任務(wù)。</p><p>　　在加入WT0的背景下，21世紀(jì)中國汽車工業(yè)成長的挑戰(zhàn)主要有三個方面:一是中國

89、加入WTO之后政府對汽車工業(yè)的貿(mào)易保護(hù)程度將大幅度降低，直至最終取消:二是隨著中國經(jīng)濟(jì)發(fā)展和人民生活水平的提高，如何刺激和擴(kuò)大國內(nèi)汽車消費需求。三是在當(dāng)代汽車工業(yè)國計劃和全球化程度不斷提高的背景下，如何通過與跨國公司的競爭與合作，建立有效的發(fā)展戰(zhàn)略，贏得中國汽車工業(yè)的生存、發(fā)展和現(xiàn)代化。在上述三項挑戰(zhàn)中，前兩項多數(shù)后起的工業(yè)強(qiáng)國曾經(jīng)遇到過，也積累了相當(dāng)?shù)目少Y借鑒的經(jīng)驗教訓(xùn)，而第三項挑戰(zhàn)的嚴(yán)峻性和應(yīng)對的艱巨性則可以說是各汽車工業(yè)強(qiáng)國歷史上

90、所難見到的，除了對局勢的準(zhǔn)確判斷外，如何正確應(yīng)對顯然還需要極大的創(chuàng)造精神。</p><p>　　在加入WTO背景及汽車產(chǎn)業(yè)競爭全球化的背景下，本篇文章試圖通過對中國汽車產(chǎn)業(yè)發(fā)展現(xiàn)狀的分析，包括產(chǎn)業(yè)結(jié)構(gòu)分析，產(chǎn)業(yè)組織分析，市場分析，來找出一些我國汽車產(chǎn)業(yè)在發(fā)展戰(zhàn)略、政府決策、企業(yè)管理方面存在的問題，對這些問題加以分析，找出原因所在。同時通過對國際汽車業(yè)發(fā)達(dá)國家和新型工業(yè)化國家中的典型代表，美國、日本、韓國、墨西哥的

91、發(fā)展戰(zhàn)略的介紹和比較，總結(jié)出各國汽車業(yè)發(fā)展戰(zhàn)略的優(yōu)勢和存在的不足之處，為我國汽車產(chǎn)業(yè)制定發(fā)展戰(zhàn)略提供借鑒預(yù)啟示。在上述分析的基礎(chǔ)上，本文結(jié)合中國汽車產(chǎn)業(yè)的現(xiàn)狀和加入WTO對中國影響的背景分析，得出中國汽車產(chǎn)業(yè)發(fā)展的現(xiàn)實優(yōu)勢和潛在優(yōu)勢，提出中國汽車業(yè)發(fā)展的總體思路和基本戰(zhàn)略。最后在對中國汽車產(chǎn)業(yè)發(fā)展戰(zhàn)略的實施對策，從完善產(chǎn)業(yè)組織政策、加強(qiáng)競爭與技術(shù)進(jìn)步、汽車產(chǎn)業(yè)的集群發(fā)展以及汽車產(chǎn)業(yè)的科技創(chuàng)新幾個角度提出了一些對策性的策略。由于水平有限，

92、本篇文章只是從一些側(cè)面和角度對中國汽車產(chǎn)業(yè)進(jìn)行了初步的探討，在體系的完整性和內(nèi)容的全面性上還存在著許多問題和不足，敬請各位老師批評、指正!</p><p>　　汽車工業(yè)是我國傳統(tǒng)的支柱產(chǎn)業(yè)。然而，發(fā)展了50 年至今，我們的產(chǎn)品與西方發(fā)達(dá)國家的產(chǎn)品相比仍然落后很多。面對經(jīng)濟(jì)全球化，有人建議中國放棄汽車產(chǎn)業(yè)，直接利用國外成熟的汽車產(chǎn)業(yè)，可以避免資源的浪費。這種觀點是缺乏遠(yuǎn)見的。汽車產(chǎn)業(yè)屬于高新技術(shù)型產(chǎn)業(yè)，同時，中國的

93、汽車市場是一個潛力巨大的市場。發(fā)展汽車產(chǎn)業(yè)不僅可以提高我國機(jī)械工業(yè)的技術(shù)水平，同時也將帶動其他相關(guān)產(chǎn)業(yè)的發(fā)展。另外，加入了WTO ，我國的汽車市場將逐步成為國際汽車市場的一部分，通過市場競爭發(fā)展自主技術(shù)產(chǎn)權(quán)，在保持國內(nèi)汽車市場份額的同時，針對相對落后的發(fā)展中國家的需求發(fā)揮自身優(yōu)勢開拓海外市場，我國的汽車工業(yè)一定能夠成長起來。</p><p>　　在當(dāng)前的經(jīng)濟(jì)形式下中國的汽車工業(yè)如何正視自身的劣勢，克服各方面的不利

94、因素和影響，抓住機(jī)遇，發(fā)揮自身的優(yōu)勢，獲得新發(fā)展，對于正處于成長時期的中國汽車工業(yè)顯得尤為重要。該論文首先闡述了經(jīng)濟(jì)全球化及WTO 對中國汽車工業(yè)的影響，接著從多方面論述了影響我國汽車產(chǎn)業(yè)發(fā)展的因素，最后從四個層次對中國汽車工業(yè)在新形勢下面臨的機(jī)遇和挑戰(zhàn)進(jìn)行了分析，并在此基礎(chǔ)上，提出了中國汽車業(yè)的發(fā)展戰(zhàn)略。</p><p>　　世界汽車工業(yè)發(fā)展的歷史表明，汽車工業(yè)在一國的國民經(jīng)濟(jì)中占有重要地位。從國際市場上汽車銷

95、售成本在其售價中所占的越來越大的比例可以看出，市場營銷對提高汽車制造企業(yè)競爭力有著越來越重要的作用.世界汽車市場競爭的發(fā)展趨勢顯示，亞洲特別是中國，將成為未來汽車市場增長最快的地區(qū)。雖然我國汽車工業(yè)經(jīng)歷了近半個世紀(jì)的發(fā)展，取得了長足的進(jìn)步，但是與世界汽車巨頭比較起來，依然有很大差距，尤其是我國汽車制造企業(yè)長期忽視市場營銷，缺乏直接面對用戶進(jìn)行銷售服務(wù)的營銷經(jīng)驗。</p><p>　　本文主要對中外汽車制造企業(yè)的市

96、場營銷的4P進(jìn)行比較分析，在闡明了我國汽車制造企業(yè)的優(yōu)勢和劣勢的情況下，從研究汽車制造企業(yè)營銷管理水平以提高企業(yè)競爭力這個方面入手，提出了轉(zhuǎn)變經(jīng)營觀念，加強(qiáng)對消費者消費心理和消費行為的研究，重視市場細(xì)分，提高市場反應(yīng)速度，注重客戶關(guān)系管理，與顧客建立關(guān)聯(lián)，拓寬服務(wù)領(lǐng)域幾項建議。</p><p>　　為了系統(tǒng)闡述該文思想，達(dá)到在加入WTO后，以他山之石為我所用之研究目的，對論文結(jié)構(gòu)進(jìn)行如下安排:</p>

97、<p>　　第一章:緒論:該部分介紹本論文研究的背景，汽車工業(yè)在國民經(jīng)濟(jì)中的重要地位同以及汽車制造企業(yè)必須重視市場營銷，并導(dǎo)引出本文的研究方向與側(cè)重點。</p><p>　　第二章:該部分描述了世界汽車工業(yè)市場結(jié)構(gòu)現(xiàn)狀，以實證分析的方法描述了世界汽車工業(yè)與汽車市場和我國汽車工業(yè)與汽車市場的現(xiàn)狀，以及加入WTO對中國汽車工業(yè)的影響，提出了發(fā)展汽車工業(yè)的戰(zhàn)略選擇。</p><p>