公司的核心競爭力【外文翻譯】

1、1本科畢業(yè)論文本科畢業(yè)論文(設(shè)計(jì)設(shè)計(jì))外文翻譯外文翻譯外文題目：外文題目：TheCeCompetenceoftheCpation出處：處：HarvardBusinessReview作者：者：C.K.PrahaladGaryHamelC.K.PrahaladC.K.PrahaladGaryGaryHamelHamelTheTheCeCeCompetenceCompetenceOfOfthetheCpationCpation[J].[J].

2、HarvardHarvardBusinessBusinessReviewMayJune1990ReviewMayJune1990P79P799393C.K.PrahaladisprofessofcpatestrategyinternationalbusinessattheUniversityofMichigan.GaryHamelislecturerinbusinesspolicymanagementattheLondonBusines

3、sSchool.TheirmostrecentHBRarticle“StrategicIntent“(MayJune1989)wonthe1989McKinseyAwardfexcellence.ThisarticleisbasedonresearchfundedbytheGatsbyitableFoundation.TheThemostpowerfulwaytoprevailinglobalcompetitionisstillinvi

4、sibletomanycompanies.Duringthe1980stopexecutiveswerejudgedontheirabilitytorestructuredeclutterdelayertheircpations.Inthe1990stheyllbejudgedontheirabilitytoidentifycultivateexploitthececompetenciesthatmakegrowthpossiblein

5、deedtheyllhavetorethinktheconceptofthecpationitself.ConsiderthelasttenyearsofGTENEC.Intheearly1980sGTEwaswellpositionedtobecomeamajplayerintheevolvinginfmationtechnologyindustry.Itwasactiveintelecommunications.Itsoperati

6、onsspannedavarietyofbusinessesincludingtelephonesswitchingtransmissionsystemsdigitalPABXsemiconductspacketswitchingsatellitesdefensesystemslightingproducts.GTEsEntertainmentProductsGroupwhichproducedSylvaniacolTVshadapos

7、itioninrelateddisplaytechnologies.In1980GTEs3enteringemergingmarketsdramaticallyshiftingpatternsofcustomerchoiceinestablishedmarkets.Thesearetheonestoemulate.Thecriticaltaskfmanagementistocreateanganizationcapableofinfus

8、ingproductswithirresistiblefunctionalitybetteryetcreatingproductsthatcustomersneedbuthavenotyetevenimagined)Thisisadeceptivelydifficulttask.Ultimatelyitrequiresradicalchangeinthemanagementofmajcompanies.Itmeansfirstofall

9、thattopmanagementsofWesterncompaniesmustassumeresponsibilityfcompetitivedecline.EveryoneknowsabouthighinterestratesJapaneseprotectionismoutdatedantitrustlawsobstreperousunionsimpatientinvests.Whatishardertoseehardertoack

10、nowledgeishowlittleaddedmomentumcompaniesactuallygetfrompoliticalmacroeconomic“relief.“BoththetheypracticeofWesternmanagementhavecreatedadragonourfwardmotion.Itistheprinciplesofmanagementthatareinneedofrefm.NECversusGTEa

11、gainisinstructiveonlyoneofmanysuchcomparativecasesweanalyzedtounderstthechangingbasisfgloballeadership.Earlyinthe1970sNECarticulatedastrategicintenttoexploittheconvergenceofcomputingcommunicationswhatitcalled“C&C“Success

12、topmanagementreckonedwouldhingeonacquiringcompetenciesparticularlyinsemiconducts.Managementadoptedanappropriate“strategicarchitecture“summarizedbyC&Cthencommunicateditsintenttothewholeganizationtheoutsidewldduringthe1970

13、s.NECconstituteda“C&CCommittee“oftopmanagerstooverseethedevelopmentofceproductscecompetencies.NECputinplacecodinationgroupscommitteesthatcutacrosstheinterestsofindividualbusinesses.ConsistentwithitsstrategicarchitectureN